Assignment No.

1
MGT301
ID: BC220208782

The Case:

A car manufacturer has been producing gasoline-powered vehicles for decades. However,
with the increasing concern for environmental sustainability, they recognize a growing
demand for electric vehicles (EVs). The company invests in research and development to
design and produce EVs, targeting eco-conscious consumers who have a desire for
environmentally friendly transportation.

Question.NO.1:

Which Marketing Concept is represented in the above scenario? Justify

your answer with valid arguments.

Solution:

In this above scenario the concept of social marketing is used according to social marketing
concept
Applying the concept of social marketing to electric vehicles (EVs) involves promoting the
adoption of EVs as a way to address environmental and energy sustainability issues.
Behavioral change can be encouraged by promoting the benefits of using EVs, and barriers to
adoption, such as cost, range anxiety, and lack of charging infrastructure, must be addressed.
It can use product design to make EVs more attractive to consumers, such as longer battery
life and faster charging times. It can also use pricing strategies such as subsidies or tax
incentives to reduce the cost of EVs, making them more affordable for consumers.

Reasons:
● Society Welfare
● Consumer demand and passion
● Reducing pollution benefits both society and consumers.
● Long term benefits and relible
● Changing trends to charging

Questioin. NO .2:

Which demand situation is represented in the above scenario?

Solution:

In the above scenario, the demand situation is changing consumer preferences. In particular,
the growing concern for environmental sustainability has led to a growing demand for
electric vehicles among eco-conscious consumers. As a result, automakers have been
investing in research and development to design and develop EVs to meet this demand.