Classification: Public

Classification: Public
 Agenda
Who we are?
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Who we are?
Ziggy is a small
and underrated
restaurants
discovery app.
which was
founded in July
2020, we are
based in
Bangalore and
delivering fresh
food in 50
Indian cities as
of December
2022. we are
currently
operating at
$31.6 Mn
 Revenue and
12% margin

Core Values
Transparent: Open, honest, and
straightforward about our operations
which make way for sustainable and
long-term business growth.

Integrity: Creating a
culture of integrity
help our organization
to reach the goals
while creating a
better workplace for
our employees.
Classification: Public

Customer
Satisfaction: Strong
customer service
skills can help us
anticipate what
customers require
and fulfil their needs.
Classification: Public

Classification: Public
 Problem
statemen
t
Technology is
making the life’s of
individuals
convenient. There’s
one thing that lacks
behind and that’s the
convenience of
discovering and
ordering food from
local, underrated &
 Small in size but still
huge in Quality
restaurants online.

Classification: Public
Proble
ms
 Solutio
ns
Too many restaurants to choose

Multiple Time Zones

Limited restaurants run 24X7

Limited exposure to underrated and

good quality restaurants.

Classification: Public
 Produ
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It provides information,
menus and user-
reviews of restaurant.

Read and write

customer generated
reviews
Target Market
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Classification: Public

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Competitor Analysis
Major Players

Zomato - , it has market share of

around 25%. Swiggy - it has market

 share of around 22% Uber Eats - has

market share of around 20%

in India

Foodpanda - has market share of

around 10%.
Classification: Public

Others – several other players like

GrubHub, Dunzo and rapido, each with
a market share of around 3-5%.
Foodpanda, 10%

Uber Eats, 20%

 COMPETITOR ANALYSIS

Others, 13%
Zomato, 25%

Ziggy, 22%
Marketing
Strategy
 Online Marketing
Social media
campaigns to
promote small
restaurants thru
collaborations
(ZIGGY x
RESTAURANT)

Organic Influencer
Marketing
Classification: Public

Personalized push
notifications such as
(Birthday cake order
Karna bhul gaye?
Order now and save
up-to 30%)
Offline Marketing Outdoor
advertising through billboards,
Exterior and interior of
buses, pedestrian displays etc..

Newspaper Ads

Campaigns to promote small

restaurants on social media
 Offline Marketing Campaign
Classification: Public
Classification: Public
Sales Strategy
 Search engine optimization through
Targeted Keyword.

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 ZIGGY Premier Subscription.
Classification: Public

Financials
YEAR 2020 2021
Income
Users 50,000 400,000
Sales 500,000 4,000,000
Average price per sale 75 80
Revenue @ 15% 5,625,000 48,000,000
Gross profit 5,625,000 48,000,000
Expenses
Sales & marketing 5,062,500 38,400,000
Customer service 1,687,500 9,600,000
Product development 562,500 2,400,000
Research 281,250 2,400,000
Total expenses 7,593,750 52,800,000

Net Profit/(Loss) (1,968,750) (4,800,000

Financials
Target 1st Round of Seed-Funding
From Investors

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FUNDING
 VC, HNI’s)

$582,000
Shares (Number of shares converted into
USD)

$418,000
Classification: Public

Liquid cash we have on hand

Classification: Public
Presentation video link :
https://drive.google.com/file/d/13zM4d9-
jKaQekb5iDKT2QZ69zdfLLEfE/view?usp=sharing