Language Acquisition – English B

Competence Transfer Objective

Writes texts in English as a foreign Communicates clearly and effectively in a range of

language. contexts and for a variety of purposes.

Content Skill

Theme: Human ingenuity  How to write leaflets, flyers and newsletters

Scientific innovation  

As we have seen, publicity material can have different purposes, depending on the subject matter and
the intended audience. Study the list of potential purposes of various publications below. Complete the
chart by identifying the audience and purpose of the following eight texts. Justify your responses.

Purpose (Note: A text

Audience Justification
Text may have more than
one purpose.)
1. A leaflet to promote A) An audience of your A) To inform
a science fiction film peers B) To persuade
festival at your local B) A familiar group with C) TO market and sell
cinema shared interests D) A call to action
C) Strangers with E) Other (specify)
specific shared
interests
D) The general public
2. A flyer from a school A) An audience of your A) To inform
advertising its annual peers B) To persuade
science fair for young B) A familiar group with C) To market and sell
inventors shared interests D) A call to action
C) Strangers with E) Other (specify)
specific shared
interests
D) The general public
3. A newsletter from A) An audience of your A) TO inform
your local organic shop peers B) To persuade
advertising the arrival B) A familiar group with C) TO market and sell
of new products and shared interests D) A call to action
giving C) Strangers with E) Other (specify)
details of upcoming specific shared
talks on low-tech interests
farming D) The general public
4. A flyer by a local DJ A) An audience of your A) To inform
advertising a peers B) To persuade
multimedia gig at a B) A familiar group with C) To market and sell
club. shared interests D) A call to action
C) Strangers with E) Other (specify)
specific shared
interests
D) The general public
5. A newsletter from A) An audience of your A) To inform
school to parents giving peers B) To persuade
details of new energy- B) A familiar group with C) To market and sell
efficient technologies shared interests D) A call to action
installed in school C) Strangers with E) Other (specify)
buildings specific shared
interests
D) The general public
6. A leaflet from a A) An audience of your A) To inform
community college peers B) To persuade
detailing information B) A familiar group with C) To market and sell
technology courses for shared interests D) A call to action
the coming year C) Strangers with E) Other (specify)
specific shared
interests
D) The general public