Professional Documents
Culture Documents
First Semester
Academic Year 2020-2021
PROPERTY OF:
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Name of Student/Course and Year
Humans’ capability to communicate using the inscribed words and use of sounds make us
top of the hierarchy of all living creatures.
The process of communications happens between a sender and the receiver. The message
is encoded by the sender and decoded by the receiver channeling through various medium. Most
commonly, communication takes in face-to-face interaction, however, as the world becomes more
advanced, our means of communications changes. Whilst the traditional modes of communication
remain the same, various communication modes arose and became not just the trend but become
essential in exchanging information. Communication mode refers to the channel through which one
expresses his/her communicative intent; it is the medium through which one conveys his/her
thoughts. Moreover, views or feeling can be communicated through face-to-face interaction, video
or audio. Thus, the development of various channel for communication using the Ethernet and
Information and Communication Technology allow us transfer the message faster and convenient.
Needless to say, the transmission of the information is also interrupted by many barriers of
communication thus, affecting and hindering the understanding of both parties due to noise and
other subconscious nonverbal cues. More often or not, nonverbal signals trigger the process of
communication.
Essentially, this module does not only contain the types, basic elements, process, modes,
and forms of communication as it also includes the different purposes of communication in the
daily course of human person and how one’s good communication skills effect on the society. The
underlying purpose of communication also is to cross the culture of other people in a holistic level
of perception and determining the differences through understanding multicultural communication
and globalization trend.
In this first lesson, I will introduce you to the vision and mission of Bicol University (BU). I will
also show you the expected attributes of a BU graduate, so that you will know what is expected
of you after you finish your degree program.
In addition, during this week, you are tasked to introduce yourself to the class and know
the class rules. These rules are contained in the course guide that I expect you have read before
going through this module.
1. Be able to discuss the vision and mission of the university in relation to your degree
program (BS ELECTRICAL ENGINEERING).
2. Relate the attributes of a BU graduate to one’s self, pursuant to the aim of becoming
a world class university.
LET’S READ!
The vision of BU: A world-class university producing leaders and change agents for social
transformation and development
The mission of BU: Give professional and technical training, and provide advanced and
specialized instruction in literature, philosophy, the sciences, and arts besides providing for the
promotion of scientific and technological researches (Republic Act 5521, Section 3.0)
Every BU graduate should:
1. Demonstrate critical thinking and integrative skills to solve problems and to support
lifelong learning
2. Communicate effectively and appropriately orally and in writing for various purposes with
the responsible use of ICT tools
3. Collaborate with diverse people ethically and with mastery of knowledge and skills in
given disciplines
4. Create knowledge and innovation to promote inclusive development, as well as
globalization.
BU QUALITY POLICY:
TASK #1
TASK #2
This lesson will focus on a review on the definition of communication, its processes and the
ethics it entails. It is important that we gain higher familiarity on the subject of
communication as a concept, phenomenon, and as an inevitable human activity so that we become
effective and responsible communicators.
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TASK #3
SENDER
The SENDER of the message is a highly important element being the source of the idea. As the
sender, it is expected that one possesses the skills required in transmitting messages. These skills
could include the ability to use the language that the receiver understands. For instance, it will be
inept to use the English language if your audience is keener on using their local language in a
Philippine or Asian setting. Along with using the appropriate language is the application of
linguistic features such as correct grammar, phonetics (for spoken messages); choice of words or
jargons for an appropriate audience; sentence construction; and discourse competence. The
sender’s credibility is of great importance as well. People will more likely reject a message if the
sender is proven to be unreliable. The message will only be as good and valid as its source.
DELIVERY
This is an equally important skill that a sender should be able to exhibit properly. In oral
communication, this could include good voice projection, use of appropriate eye contact, proper
articulation of words, and emphasis on important words. Delivery could also include using the
appropriate intonation in order to avoid misunderstanding on the part of the listener/receiver or
conflict between the interlocutors. For instance, a high pitch intonation or an overly emphatic tone
might be offensive to a listener; hence, the speaker should be mindful of the manner of delivery.
RECEIVER
Receiver of messages must have good listening and comprehension skills. Good listening requires
one to focus on what is conveyed and as much as possible eliminate all possible distractions or
noises (physical, environmental, psychological, emotional) that would hinder one from
understanding the message. On the other hand, good comprehension skills necessitate sharpness of
cognition, which can be achieved through continuous studies and acquisition of information and
knowledge.
Also, the receiver’s prejudice could possibly affect one’s receptiveness towards the message. For
example, if a receiver dislikes the sender, the former is more likely to be sceptical towards
whatever message the latter relays. It is therefore advisable to listen/read objectively and set
aside biases to avoid erroneous interpretations.
COURTESY. Another word for courtesy is politeness. Usage of polite words and tone
means one respects the receiver of the message. Tact and diplomacy in communication is
always appreciated and this approach will normally beget a positive reply. Developing
the “we” attitude, using positive words instead of negative, being considerate of the
feelings of the receiver, selecting gender-free terms and responding promptly to
important messages are ways to demonstrate courtesy.
CLARITY. This may involve correct word usage, grammar, pronunciation, sentence
construction and delivery. Messages which are unclear oftentimes do not achieve their
desired effect.
CONCISENESS. Lengthy messages can result in information overload and overwhelm
listeners/readers of messages. Conciseness is “saying what needs to be said in as few
words as possible.” To display conciseness, flowery languages, which normally include
unnecessary words must be avoided. Remember, our goal is to communicate and not to
impress our listeners/readers with our lengthy discourse.
CONCRETENESS. This refers to being specific. To demonstrate concreteness, providing
examples whenever necessary makes a message more comprehensible.
COMPLETENESS. To avoid ambiguity, messages should not leave out important details
that a receiver expects to know such as answers to the WHAT, WHO, WHEN, WHERE,
WHY, and HOW questions.
THE IMPORTANCE OF FEEDBACK
Messages in communication will always have an effect on the receiver. There are messages
that trigger positive reactions and at times negative depending on the kind of message relayed,
how it is communicated and how it is interpreted. It is therefore important to know the feedback of our
audience/s (listener/reader) in order to make the necessary clarifications and revisions of our
messages.
Various information and meaning are conveyed when people communicate with each other. People
may use language, which is a system of symbols in communicating. These symbols can either be
written or spoken.
Communication is considered as one of the basic activities of human beings, which may be used for
varied purposes. Communication can be informative, affective, imaginative, persuasive and
ritualistic.
Informative communication pertains to the presentation of messages that are objective, truthful and
unbiased.
Affective communication takes place when people express their positive and negative feelings
about people, circumstances, or events.
Imaginative communication takes place when people express their appreciation on fictional
messages from books, films and conversation.
Persuasive communication, on the other hand, takes place when people attempt to influence the
beliefs or actions of others.
Ritualistic communication is done when people are able to meet social expectations.
WHY DO PEOPLE COMMUNICATE?
Communication is a part of everyone’s life; people from every walks of life communicate. They do
so to express their feelings, opinion, aspirations, dreams, fears, apprehensions or regrets in life.
Humans are creative beings, and they know how to communicate in various and creative ways
through verbal, nonverbal, linguistic or non-linguistic cues.
Specifically, people communicate in order to INFORM, EVOKE, ENTERTAIN, ARGUE and PERSUADE.
TASK #5
TASK #6
A message may be impart through these types; verbal-non-verbal and visual. While
communication is often thought of as verbal, the non-verbal mode is equally essential as it
enhances one‘s message.
ACCORDING TO MODE:
VERBAL-NONVERBAL COMMUNICATION
Effective communication calls for the blending of these two types. One cannot be separated from
the other. For example, door-to-door sales persons who demonstrate product knowledge can only
be effective if they know how to properly punctuate what they say with proper gestures and
facial expressions. Their communication with the customer begins upon greeting him/her with a
welcoming smile then assessing customer needs and answering customer queries enhanced by
gestures and a friendly, happy and pleasant disposition. It is through this mode that sales pole
with excellent communication skills are able to provide the best information needed, by that means
convincing the client to patronize their products.
NONVERBAL COMMUNICATION
Communication includes gestures, facial expressions and even silence. Silence could have variety
of meanings depending on the racial culture. For instance, according to study, Japanese doctors during
conversations with their patients use silence and pauses (30% of the conversation) to express respect and
as a way of showing that they are contemplating on what has been shared by their patients. On
the other hand, silence may only comprise 8% of the conversation time between American doctors and
their patients. While some cultures view silence as a sign of respect to the conversation partners, others
see silence as a lack of interest or a sign of disagreement.
VISUAL COMMUNICATION
Visual communication, on the other hand, is the type of communication that uses visuals to convey
information and/or messages. Some examples are signs, symbol, imagery, maps, graphs, charts,
diagrams, pictograms, photos, drawings or illustrations, and even various forms of electronic
communication. Visual communication now occupies an important place in any work environment.
For instance, during presentations, instructors, managers, doctors, lawyers, legislators and the like
use visuals to transfer data into digestible information. Very likely, they have greater success in
catching the attention of the audience making the latter easily recall the information.
What makes visual communication even more advantages is that it makes use of communication
even more advantages is that it makes use of technology that provides apps( applications), videos
and images that rely less on the printed word making presentations more interesting. This leaves a
powerful effect on the audience and prospective clients. Speakers/presenters should be mindful of
the content of their presentation since wrong and irrelevant information may lead to
miscommunication. Likewise, they should pay attention to graphic elements, such as position, color,
size, shape and orientation as all these play an important role in the presentation of slides.
Audience size should be considered as well when preparing slide presentations or other forms of
visuals.
ACCORDING TO CONTEXT
The developmental view of interpersonal communication places emphasis on the relationship rather
than the size of the audience, and draws a distinction between impersonal and personal
interactions. Family for many is the first experience in interpersonal relationships, but as we
develop professionally, our relationships at work may take on many of the attributes we associate
with family communication. We look to each other with similar sibling rivalries, competition for
attention and resources, and support. The workplace and our peers can become as close, or closer,
than our birth families, with similar challenges and rewards. To summarize, interpersonal
relationships are an important part of the work environment.
Communication models are systematic representations of the process which helps in understanding
how communication works can be done. Models show the process metaphorically and in symbols.
They form general perspectives on communication by breaking communication from complex to
simple and keeps the components in order. Communication models can sometimes encourage
traditional thinking and stereotyping but can also omit some major aspects of human
communication.
Methods and channels of communication to be used and the purpose of communication, must be
considered before choosing a specific communication model. Models are used by business
companies and other firms to foster their communication, explore their options and to
evaluate their own situations. It is also used to understand how the receivers will interpret the
message.
Types of Communication Model
There are three general types of communication models in which all other communication models
are mostly categorized.
LET’S READ!
Since communication is a two-way process, it is significant that you know the principles to be observed
to make it effective. For both oral and written communication, one should be able to apply the
following principles:
Know your purpose in communicating. Are you communicating basically to inform, to entertain, or
to persuade? While you may have more than one purpose, there is still a more dominant objective
or reason why you communicate.
Know your audience. In both speaking and writing, you should know your audience as it will
dictate the speaking or writing style you are going to employ. Consider the age, educational
background, profession, culture, and other salient features of your listeners or readers.
Know your topic. You communicate essentially because you want to share something. In speaking
situations, speakers are invited because they have something to share. This also applies to writing.
You write because you wish that other people learn something from you. You may then utilize
several or multiple communication techniques to easily catch the attention of the audience.
Adjust your speech or writing to the context of the situation. The environment in which your speech
or writing is to be delivered determines the kind of language you will use.
Work on the feedback given to you. Once you receive comments from the listeners/readers, work
on them. Take kindly to criticisms. In the long run, constructive criticisms will prove beneficial to you
as you learn to address them.
Be clear with your purpose. You should know by heart your objective in communicating.
LET’S READ!
LET’S READ!
The term ethics comes from the Greek word ethos, which means custom, habit, character or outlook.
Albeit peoples from different cultures vary in their moral philosophies, people in general expect to
be treated with dignity, fairness, respect or with basic courtesy in the communication encounters.
The golden rule asserts to always treat others in the same way you want to be treated while
the platinum rule according to Bennett (1980) stresses on treating others the way they wish to
be treated. Ethical communicators address people of other cultures with the same respect that
they would like to receive themselves (Jandt, 2013:37).
Humans are not only cognitive but also emotional beings. If we are less careful with our words,
tone and nonverbal gestures, people could be negatively affected. To be ethical in
communicating with others, it will be best to maintain tact and diplomacy in our communications.
This is a universal rule. Unfortunately, there are also those who (for whatever reason) seem to
enjoy propagating falsehood. Take for instance the abundance of fake news or what others
call alternative facts on the internet. Obviously, this is a violation of communication ethics and
should be stopped by all means.