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  • Communication Skill

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    richadinraj
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    The document provides guidelines for an internal examination for students in the BBA VI semester of 2022. It lists various topics within different subjects and asks students to write brief answers for any two questions from each subject area, depending on their specialization. The subjects covered include Total Quality Management, Retail Management, Strategic Management, Indian Ethos in Management, Marketing, Finance, and Human Resource. Students are to submit their written responses on A4 sheets by July 2nd, 2022.

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    The document provides guidelines for an internal examination for students in the BBA VI semester of 2022. It lists various topics within different subjects and asks students to write brief answers for any two questions from each subject area, depending on their specialization. The subjects covered include Total Quality Management, Retail Management, Strategic Management, Indian Ethos in Management, Marketing, Finance, and Human Resource. Students are to submit their written responses on A4 sheets by July 2nd, 2022.

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    © All Rights Reserved
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    7 views4 pages

    Communication Skill

    Uploaded by

    richadinraj
    The document provides guidelines for an internal examination for students in the BBA VI semester of 2022. It lists various topics within different subjects and asks students to write brief answers for any two questions from each subject area, depending on their specialization. The subjects covered include Total Quality Management, Retail Management, Strategic Management, Indian Ethos in Management, Marketing, Finance, and Human Resource. Students are to submit their written responses on A4 sheets by July 2nd, 2022.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    INTERNAL EXAMINATION

    BBA VI SEM -2022

    GUIDELINES: Write any TWO answers briefly from EACH SUBJECT as per
    Specialization opted and to the point on a A4 size sheet or in copy and submit
    before 2nd July, 2022.

    BB 601: TOTAL QUALITY MANAGEMENT

    1. What do you understand by TQM .Explain its features.


    2. What are the advantage and disadvantage of benchmarking?
    3. Discuss the strengths and weaknesses of Juran’s Philosophy.

    BB 602: RETAIL MANAGEMENT

    1. Explain with the help of examples the concept of retailing.


    2. Write a detailed note on: Price Skimming.
    3. Describe the characteristics of department stores and compare it with
    discount stores.

    BB 603: STRATEGIC MANAGEMENT

    1. What do you understand by Strategic Management?


    2. Differentiate between SWOT and ETOP.
    3. Explain in detail BCG Growth Share Matrix.

    BB 604: INDIAN ETHOS IN MANAGEMENT

    1. Explain the role of Indian Ethos in management


    2. Define Work Ethics and explain its characteristics.
    3. Differentiate between Secular and Spiritual Values in management.
    MARKETING

    BB 605M: MARKETING OF SERVICES

    1. Write a note on the market segmentation in service industry.


    2. Explain 7P’s of Service Marketing.
    3. Describe 4I’s.

    BB 606M: CONSUMER BEHAVIOUR

    1. Elaborate Consumer Decision Process.


    2. What are the advantages and disadvantages of Groups?
    3. How can effective market segmentation lead to understanding consumer
    behavior?

    FINANCE

    BB 605F: MERCHANT BANKING AND FINANCIAL SERVICES

    1. What do you mean by Merchant Banking?


    2. What do you understand by Leasing?
    3. What do you mean by Hire Purchase? Explain its advantages.

    BB 606F: INTERNATIONAL FINANCE

    1. What do you understand by Purchasing Power Parity (PPP)?


    2. What is Exchange Rate.
    3. Write a detailed note on GDR and IMF.

    HUMAN RESOURCE
    BB 605H: PERFORMANCE MANAGEMENT

    1. Define Performance Appraisal System also explain its process.


    2. Write a detailed note on Competency Mapping.
    3. Differentiate between Performance Appraisal and Performance
    Management.
    BB 606H: LEADERSHIP SKILLS AND CHANGE MANAGEMENT

    1. Write a detailed note on 360 degree feedback system.


    2. Explain Leadership Grid Style with suitable examples.
    3. Mention the process of Change and discuss strategies to
    overcome resistance to change.

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