UNIVERSITY OF SAINT ANTHONY

(Dr. Santiago G. Ortega Memorial)

City of Iriga

SENIOR HIGH SCHOOL DEPARTMENT

Name: Rhoan Jwyneth L. Palma Grade, Strand &Section: 12 ABM – Aguinaldo

Research Title: THE SATISFACTION OF GRADE 12 STUDENTS WITH THE SHOPEE’S CONSUMER SERVICE
DURING THE COVID-19 PANDEMIC

FOREIGN STUDY

Related Foreign Study

Title: Online Consumer Satisfaction during Covid-19: Perspective of a Developing Country
Author/s: Yonghui Rao et al.
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.751854/full?fbclid=IwAR0YL4D08CImklXdB-
F4NSw-TM4n_Aqs5Z0v7FFXhT0rvaVWK5A_onPGtfc

Comments on Introduction The study contributed to the current marketing literature in

Comments on Literature Review
Comments on Research Methodology
several ways. Online shopping is not time-consuming in fact
it is saving time. Consumers have a different perception of
buying online. Since the world is suffering from the Covid-19
pandemic online shopping became more popular. As a
result, the management should establish methods for
reducing the risk perceptions of online consumers
purchasing more. The study states that it indicated that
online shopping is associated with a significant level of
uncertain perseverance. While browsing in online shops the
website design, graphics, and color palette make the good
appearance more appealing. As more than just a result,
marketers must find the right balance between the item’s
visual aspect on the website and its actual look. It would
boost the customer’s trust and contentment. According to
this study, consumers are more satisfied when purchasing
from a physical store than to an online store. Because the
focus products are the management structure of the direct
e-stores, they place a greater emphasis on their excellence
in order to attract customers and maintain their marketing
strategy. An indirect e-store functions as a following or
reseller who doesn’t even control the product’s image.
While browsing in online shops through the indirect channel,
this study revealed a significant discrepancy between the
consumer’s evaluation of the product and the actual
experience of utilizing a certain good.
This research analyzes the gap between the perception of
the consumers and the real online buying experience
throughout direct and indirect e-stores. It was an
 UNIVERSITY OF SAINT ANTHONY
(Dr. Santiago G. Ortega Memorial)
City of Iriga

SENIOR HIGH SCHOOL DEPARTMENT

Name: Rhoan Jwyneth L. Palma
Comments on Data Analysis
Comments on Findings
Comments on Conclusions
Comments on Recommendation
Grade, Strand &Section: 12 ABM – Aguinaldo
experimental design wherein purchasing online was studied
in developing countries. Consumers who buys in online
stores have been surveyed. In accordance with Covid-19 the
standard operating procedures the result is only 50
respondents were gathered.
Questionnaire was used for survey. It states that cross-
sectional study was used on this study. This study collects
data from a large sample size.