MUNTINLUPA SCIENCE HIGH SCHOOL

Accountancy, Business, and Management

999 Buendia St., Tunasan, Muntinlupa City

A study on the factors influencing the online shopping behavior of Accountancy,

Business, and Management students at Muntinlupa Science High School

A research paper presented to Mrs. Almira Xenia Cuñado at Muntinlupa Science High
School

In Partial Fulfillment of the Requirements for Practical Research II

Submitted by:

Canon, Francine Myr A.

Trinidad, Kimberlyn R.

Vivar, Ashley Kathreigne B.

XII - Maxwell

October 16, 2018

 MUNTINLUPA SCIENCE HIGH SCHOOL
Accountancy, Business, and Management
999 Buendia St., Tunasan, Muntinlupa City

Introduction

The advent of technology changes perspective and practices of people in all possible

ways. Business and commerce are flexibly adjusting to this rapid digital change.

Technological advancement gives rise to newborn ways of selling and buying goods and

services all over the world.

E-commerce is rising to prominence being fuelled by easier access to the internet and

advanced technologies on smartphones and other devices.

Meanwhile , traditional selling, or the brick and mortar stores, are still competitively

roaming on the market.

In the Philippines, there were already 26.01 million e-commerce users out of the 44.2

active internet users. (Reyes, 2017)But in Bangladesh, people still opt for the traditional

shopping than online shopping(Adrita, et al)

However, as businesses try to incorporate the online market to the physical stores,

new forms of selling are being utilized, such as the combination of both online selling and

traditional selling, called omnichannel commerce. Consequently, the distinction between

online and physical retailing is slowly coming into a blur.(Brynjolfsson, 2013)

In today’s society where the Internet is a domineering aspect that affects our daily

lives in terms of education and entertainment, its rapid growth also showcases its massive

impact in the field of business and its ability to disrupt the traditional purchasing patterns.

With this new technology, it helps in improving and enhancing marketing performances
 MUNTINLUPA SCIENCE HIGH SCHOOL
Accountancy, Business, and Management
999 Buendia St., Tunasan, Muntinlupa City

which allows the business owners in igniting innovation and ideas into new relevant

platforms for better promotion of products and services in a unique and effective marketing

strategy due to the factors that influence the buyers to shop online as its basis. (Sultan and

Uddin, 2011) In fact, nearly nine out of ten Filipino consumers prefer online shopping and

said to spend an average of 6.2 hours (Visa E-Commerce Mintor, 2014). It is also stated that

it will continue to increase its growth as the local and international online shopping websites

became more popular among Filipino consumers.

Currently, the Philippines has taken the global lead as the country with the most time

spent on social media according to internet trends report released by social media

management platform Hoosuite and United Kingdom-based consultancy We Are Social Ltd.

Influential companies. In terms of online advertisements especially in social media, the

Philippines is ahead in the competition for its increasing potential online consumers.

On the other hand, millenials who are considered as an internet-literate for having

grown up and matured with technology expect to be able to use it in every aspect of their life

(McGee, 2017) and are said to be the group of online shoppers who are use the internet the

most in buying products. However, despite of being tech-savvy, millennials are also the ones

likely to fall prey to online scams and often neglect to protect their mobile devices properly

(Ladika, 2016). Such factors might leave a negative influence on consumers pertaining to

online shopping.

The main objective of the study is to determine the factors that influence the attitude

and behavior of ABM Senior High School students of Muntinlupa Science High School
 MUNTINLUPA SCIENCE HIGH SCHOOL
Accountancy, Business, and Management
999 Buendia St., Tunasan, Muntinlupa City

towards online shopping. The statement of the problem that the researchers observed shall

determine the factors that influence the students to shop online which will be the basis to

formulate strategies on effective online shopping and e-commerce.

 MUNTINLUPA SCIENCE HIGH SCHOOL
Accountancy, Business, and Management
999 Buendia St., Tunasan, Muntinlupa City

Methodology

This chapter provides the methods and procedures used in the research study and it

presents a description of the research design selection and description of respondents,

research instruments, data gathering procedure and statistical treatments used where the data

and results were calculated. The researchers used primary and secondary data sources for the

data collection. The present study is based on combination of both qualitative and

quantitative approaches towards the gathered data in order to analyze and identify the level of

management and awareness of the respondents which include the use of mathematical data

such as quantity in percentage. Proper classification and identification of methodologies was

observed in order to prevent misinterpretation. This chapter further illustrates the procedures

that the researchers had undergone.

Research Design

In order for the researchers to identify and analyze the factors that are influencing the

online shopping behavior of senior high school students which affect the impact on online

shopping as distinguished by a research group of Grade 12 Senior High School students of

Muntinlupa Science High School, descriptive method of research was used where the survey

determines the data collected in testing the hypothesis and answering the problems stated

which involves determining the behavior of the subject without providing any influence

towards his or her decision in any form.

 MUNTINLUPA SCIENCE HIGH SCHOOL
Accountancy, Business, and Management
999 Buendia St., Tunasan, Muntinlupa City

With this research being a descriptive study, it makes use of design, determination of

sample size, sampling design and technique, respondents of the study, research instrument,

validation of instrument, data gathering procedure and statistical method. The existing

phenomena shall be described with the use of gathered, detailed information.

This research is a systematic study performed in order to examine or investigate the

certain issue or problem and determine the relevance of information or the solution. The data

collected originates from the respondents. A population is a group of individuals, persons,

objects or items from which samples are taken for measurement. A part of a population is to

be selected for research purposes. Sampling is the process with which a representative part of

a population for determining parameters or characteristics of the entire population is selected.

Statistical Treatment

The researchers used frequency tally tables,base percentage ratio, and Likert scale for

statistical treatment and interpretation. In addition, the researchers used charts, pie charts, and

tables to present data and results.

Purposive sampling which represents a group of different non-probability sampling

techniques was used in this research. Homogenous sampling was specifically used, which is

used towards a sample whose units (e.g., people, cases, etc.) share the same characteristics or

traits (e.g., similar in terms of age, gender, background, occupation, etc.). Homogenous

sample is often chosen when the research questions being addressed are specific to the

characteristics of a particular group of interest, which is subsequently examined in detail. In

 MUNTINLUPA SCIENCE HIGH SCHOOL
Accountancy, Business, and Management
999 Buendia St., Tunasan, Muntinlupa City

this study, only those in Accountancy, Business, and Management (ABM) senior high school

students of Muntinlupa Science High School who have experience in online shopping were

the chosen sample and were given the survey questionnaire.

The desired number of respondents were 18 ABM students, which was obtained

through Slovin’s formula for computation of sample size. The total population was 129

students, consisting of fifty-seven (57) Grade 12 students and seventy-two (72) Grade 12

students. The suggested confidence level was at 95%. As a result, 18 students for the sample

size was obtained.

For the analysis of survey data, the following methods are utilized:

(1) Percentage Base

The use of percentage base was used to further rank the data and compare

which value of the variable was higher and which variable has low percentage.

this was used to determine the demographic data which included age gender

and year level, and as well as the preferences and experiences in online

shopping and factors that might have affect the decisions of senior high

school students in their online buying decisions.

(2) Likert Scale

The utilized Likert scale in the survey used a series of questions which were

categorized and has the following response choices:

(1) Strongly Agree

 MUNTINLUPA SCIENCE HIGH SCHOOL
Accountancy, Business, and Management
999 Buendia St., Tunasan, Muntinlupa City

(2) Agree

(3) Neutral

(4) Disagree

(5) Strongly Disagree

The categories were Convenience, Availability of products, Quality and

Pricing, and Time-saving, which are features of interest of online shopping.

SUMMARY

This study aimed to determine factors of buying online to the online shopping behavior of

ABM students of Muntinlupa Science High School.

 MUNTINLUPA SCIENCE HIGH SCHOOL
Accountancy, Business, and Management
999 Buendia St., Tunasan, Muntinlupa City

The respondents were the 26 Senior High School Students of ABM Students. Purposive

sampling utilizing Slovene's Formula was used. The gathering of data was carried out

through questionnaires for the respondent's demographic profile and ranking of certain

items/indicators.

The data gathered from respondents were treated with descriptive statistics such as the

Likert Scale.

SUMMARY

Based on the data gathered, the following findings were drawn:

1.1 In terms of Sex, majority of the respondents were Female with a frequency of 18 out of

25 responses which corresponds to 72% of the sample.

2.1 In terms of Age, majority of respondents are aged 17-18 years old, with a frequency of

19 out of 25 responses which represents 76% of respondents.

3.1 In terms of Year Level, 64% of the sample are Grade 12 students from a frequency of 16

out of 25 responses.

4.1 The most preferred online shopping site of majority of the respondents is Shopee which

accounted for 36% of the respondents, followed by Facebook with 28%.

5.1 The most frequently-purchased good from online sites is Clothing items according to

48% of the sample, which is followed by Stationeries with 24%.

6.1 According to the responses to the Reasons for Online Shopping which aligns with the
 MUNTINLUPA SCIENCE HIGH SCHOOL
Accountancy, Business, and Management
999 Buendia St., Tunasan, Muntinlupa City

four components of second research questions, the Availability and Pricing of products are

the most accounted reason for online shopping.

7.1 In terms of Buying Frequency, 40% of respondents stated that they buy online once

every two months. 28% then said they buy online twice a month.

8.1 According to 44% of respondents, advertisements of sale discounts entices them to

purchase online in terms of respondents. This was succeeded by respondents who are

attracted to other types of discount.

9.1 In terms of Mode of Payment, 52% preferred to pay Cash upon Delivery.

10.1 In terms of Availability category, 54.2% of the population Strongly Agreed that

Online market provides wide range of choices for their desired products.

10.2 In addition to the Availability category, 46.2% Agreed that they can purchase anytime

online.

11.1 In terms of Quality and Pricing, 42.3% agreed that the the delivered purchases satisfy

online quality description.

11.2 In addition to the category of Pricing and Quality, 50% of respondents Agreed that the

price is reasonable and justifiable.

12.1 In terms of Convenience, 46.2% Agreed that they prefer deliveries of purchases.

12.2 In addition, 50% Agreed that online shopping helps in multiple purchases in one stop

or place.

13.1 In terms of Time-Saving, 38.5% Disagreed that they prefer online purchases than a

physical purchase on the actual shop.

 MUNTINLUPA SCIENCE HIGH SCHOOL
Accountancy, Business, and Management
999 Buendia St., Tunasan, Muntinlupa City

13.2 On the other hand, 46.2% if respondents Strongly Agreed that online search engines

help in efficiency and time-saving.

Conclusions

Based on the findings of the study, the following conclusions were drawn:

1. Majority of the respondents who purchase online are female.

2. In terms of age, majority of the respondents belonged to the age bracket of 17-18 years old.

3. Majority of the respondents came from Grade 12 ABM Students.

4. Most preferred online shopping site is Shopee, followed by facebook.

5. There are a lot of items that the respondents frequently buy online but the most chosen

categories are clothes and stationeries.

6. Majority of the respondents are online shopping because of the availability of the product.

7. The respondents resulted to only shop once in two months.

8. For the type of advertisement, sale ads attracts the respondents the most.

9. In terms of mode of payment, the respondents usually prefer cash on delivery.

10. By providing wide ranges of products, the online market offers convenience of

comparison to the shoppers

 MUNTINLUPA SCIENCE HIGH SCHOOL
Accountancy, Business, and Management
999 Buendia St., Tunasan, Muntinlupa City

Recommendations

1. The online retailers and sellers should have enough knowledge before putting up an online

business.

2. The online retailers and sellers should have innovative ideas when it comes to marketing

strategies.

3. The online retailers and sellers should be familiar with the factors influencing the online

shopping behavior for them to formulate the best marketing strategy.

4. The online retailers and sellers should provide variety of good quality products to the

customers to ensure that they have a competitive advantage in the market.

5. Online shoppers should be aware of how online shopping works.

6. For further studies and research, future researchers may use this as a basis or reference.

7. ABM students can use this as guide in marketing strategies.

MUNTINLUPA SCIENCE HIGH SCHOOL
Accountancy, Business, and Management
999 Buendia St., Tunasan, Muntinlupa City