Presentación del proyecto

Índice

1 Presentación de la idea/ Equipo / Tecnología

2 Diagrama de pétalos

3 Tamaño del mercado

4 Benchmarking - Competidores

5 BMC
 Nombre del proyecto

1. Descripción del proyecto/Idea

2. Equipo/emprendedor detrás de la idea
3. Tecnología que se utilizará

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 Mercado 1
Diagrama de pétalos

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PLANTILLA TAM SAM SOM
TAM - MERCADO TOTAL
Indica el volumen de mercado en unidades y en euros
SAM - MERCADO DISPONIBLE
¿Cuánta gente podría querer comprarte dadas las
TAM
TAM
características de tu negocio?

SOM - MERCADO ACCESIBLE

Dado lo que puedes producir, indica cuanto esperas
SAM
SAM poder vender a corto plazo

SOM
SOM

Diapositiva 3
Benchmarking – Competidores (OPCIÓN 1)

COMPETIDOR CARACTERISTICA CARACTERISTICA CARACTERISTICA CARACTERISTICA CARACTERISTICA

1 2 3 4 5

PROYECTO
PROPIO

COMPETIDOR 1

COMPETIDOR 2

COMPETIDOR 3

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Benchmarking – Competidores (OPCIÓN 2)
Alta Calidad

Precio Bajo Precio Alto

Diapositiva 5 Baja Calidad

Business Model Canvas
Key Key Value Customer Customer
Partners Activities Proportions Relationship Segments
What key activities do our value What value do we deliver to the What type of relationship does each For whom are we creating value? Who are
Who are our key partners? propositions require? customer? of our customer segments expect us our most important customers?
Who are our key suppliers? Our distribution channels? Customer Which one of our customer’s problems to establish and maintain with them?
Which key resources are we acquiring for them? relationships? Revenue streams? are we helping to solve? Which ones have we established?
What bundles of products and services are
we offering to each customer segment?
Which customer needs are we satisfying?

Key Resources Channels

What key resources do our value Through which channels do our
propositions require? customer segments want to be
reached?
How are we reaching them now?
How are our channels integrated?
Which ones work best? Which ones
are most cost-efficient? How are we
integrating them with customer
routines?

Cost Structure Revenue Streams

What are the most important costs inherent in our business model? For what value are our customers really willing to pay? For what do they currently pay? How are they currently
Which key resources are the most expensive? Which key activities are the most expensive? paying? How would they prefer to pay? How much does each revenue stream contribute to overall revenues?

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Persona de contacto
Correo electrónico