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Research Project
Finding the Answers to the Research Questions-Qualitative
z i n g Q u a l i t a t i v e
n a l y D a t
A a
Qualitative data analysis works a little differently from quantitative
data, primarily because qualitative data is made up of words,
observations, images, and even symbols. Deriving absolute meaning
from such data is nearly impossible; hence, it is mostly used for
exploratory research.
Data
Preparation
and Basic
Data Analysis
Qualitative Data Analysis
Methods
Content analysis: This is one of the most common methods to analyze
qualitative data. It is used to analyze documented information in the
form of texts, media, or even physical items. When to use this method
depends on the research questions. Content analysis is usually used to
analyze responses from interviewees.
Qualitative Data Analysis
Methods
Narrative analysis: This method is used to analyze content from
various sources, such as interviews of respondents, observations
from the field, or surveys. It focuses on using the stories and
experiences shared by people to answer the research questions.
Qualitative Data Analysis
Methods
Framework analysis. This is a more advanced method that
consists of several stages such as familiarization, identifying a
thematic framework, coding, charting, mapping, and
interpretation.
Qualitative Data Analysis
Methods
Discourse analysis: Like narrative analysis, discourse analysis is used to
analyze interactions with people. However, it focuses on analyzing the social
context in which the communication between the researcher and the
respondent occurred. Discourse analysis also looks at the respondent’s
day-to-day environment and uses that information during analysis.
Qualitative Data Analysis
Methods
Grounded theory: This refers to using qualitative data to explain why a
certain phenomenon happened. It does this by studying a variety of similar
cases in different settings and using the data to derive causal explanations.
Researchers may alter the explanations or create new ones as they study
more cases until they arrive at an explanation that fits all cases.
Qualitative data analysis can also be
conducted through the following
three steps:
Step 1: Developing and Step 2: Identifying
Applying Codes. themes, patterns and
Coding can be explained as relationships.
he categorization of data. A ‘code’ The analytical and critical thinking skills of the
researcher plays significant role in data
can be a word or a short phrase
analysis in qualitative studies. Therefore, no
that represents a theme or an qualitative study can be repeated to generate
idea. the same results.
Qualitative data analysis can also be
conducted through the following
three steps:
Step 3: Summarizing
the data.
At this last stage, you need to link research findings
to hypotheses or research aims and objectives.
When writing the data analysis chapter, you can
use noteworthy quotations from the transcript in
order to highlight major themes within findings and
possible contradictions.
Step 1: Developing and Applying
Codes
WHAT IS CODE?
Code may be a word or short
phrase that symbolically assigns
a cumulative prominent and
sense-capturing portion of a text
or visual data.
Step 1: Developing and Applying
Codes
https://www.youtube.com/watch?v=6_gZuEm3Op0
Step 2: Identifying themes, patterns
and relationships.
most popular and effective methods of
qualitative data interpretation
Word and phrase repetitions – scanning primary data
for words and phrases most commonly used by
respondents, as well as, words and phrases used with
unusual emotions;
Step 2: Identifying themes, patterns
and relationships.
most popular and effective methods of
qualitative data interpretation
Primary and secondary data comparisons – comparing
the findings of interview/focus group/observation/any
other qualitative data collection method with the
findings of the literature review and discussing
differences between them;
Step 2: Identifying themes, patterns
and relationships.
most popular and effective methods of
qualitative data interpretation
Search for missing information – discussions
about which aspects of the issue was not
mentioned by respondents, although you
expected them to be mentioned;
Step 2: Identifying themes, patterns
and relationships.
most popular and effective methods of
qualitative data interpretation
It is warm outside
Quantitative or Qualitative
data
Types of Data
Qualitative or Categorical
Nominal Data
Nominal values represent discrete units and Example
are used to label variables that have no
quantitative value. Just think of them as
“labels.” Note that nominal data that has no
order. Therefore, if you would change the order
of its values, the meaning would not change.
Types of Data
Qualitative or Categorical
Ordinal Data
Ordinal data have natural ordering where Example
a number is present in some kind of order
by their position on the scale. These data
are used for observation like customer
satisfaction, happiness, etc., but we can’t
do any arithmetical tasks on them.
Types of Data
Quantitative or numerical
Quantitative data is also known as
Example
numerical data which represents the
Height or weight of a person or
numerical value (i.e., how much, how often,
how many). Numerical data gives
object
information about the quantities of a Room Temperature
specific thing. Quantitative data can be used Scores and Marks (Ex: 59, 80, 60, etc.)
for statistical manipulation. Time
Types of Data
Quantitative or numerical
Discrete
Discrete data can take only discrete
Example
values. Discrete information contains
only a finite number of possible values.
Those values cannot be subdivided
meaningfully. Here, things can be
counted in whole numbers.
Types of Data
Quantitative or numerical
Continuous
Continuous data represent Example
measurements and therefore their values
can’t be counted but they can be
measured. An example would be the
height of a person, which you can describe
by using intervals on the real number line.
Types of Data
Quantitative or numerical
Interval
It represents ordered data that is measured
Example
along a numerical scale with equal distances
between the adjacent units. These equal
distances are also referred to as intervals. So
a variable contains interval data if it has
ordered numeric values with the exact
differences known between them.
Types of Data
Quantitative or numerical
Ratio
Like Interval data, ratio data are also Example
ordered with the same difference The temperature on a Kelvin scale
between the individual units. However, (0 degrees represent the total
they also have a meaningful zero so absence of thermal energy)
they cannot take negative values. Height ( zero is the starting point)
weight, length
g Q u a n t i t a t i
z i n v e
l y Da
n a t a
A Data Preparation
The first stage of analyzing data is data
preparation, where the aim is to convert raw data
into something meaningful and readable. It
includes four steps.
Step 1: Data Validation