DBird

Logistics
Marketing
Plan
Marketing Goals
SOCIAL MEDIA

Build Social Media Presence

Build Brand Awareness

Build Community

Drive Website Traffic

 Daily Content Posting
03
SOCIAL MEDIA

Marketing Strategy
Schedule contents to publish in Facebook,
Instagram, Linkedin and Tiktok

Build Community
01
Know Our Target Audience
Analyze potential customers and create a 04 Invite people to like and follow our social
media accounts.
persona

Content Creation Engagements

02 Content Writing, Graphic Designing, Short
Form Content Plan
05 Increase number of potential clients by
followers and social interactions.
 Buyer Persona
Wilbert Stones
Know Our
Target Audience 01
Information
35 years old
Wholesaler
Married and have two kids

Introduction
Wilbert and his wife are a typical online entrepreneurs who buys and sell wholesale
product. They make a living by selling online and import products depends on the
buyer location.

Frustration
Due to the high quantity of orders Wilbert needs to have a shipper who can help him with the shipment of his product
wherever the location is. Great service of shipper who loads his products on truck and taking care of the shipment
without the hassle.

Goal
To find a premier logistic partner that can handle his product shipment without any hassle.
Competitors
XPO Logistics Capstone Logistics
63,058 Facebook Followers 2,298 Facebook Followers
15,100 Instagram Followers 135 Instagram Followers
Competitors
ES3 Logistics Mellohawk logistics
2000 Facebook Followers 1,400 Facebook Followers
77 Instagram Followers
Content Style
Content
Creation 02
Graphics
Eye-catching
Always in line with the branding colors
Neat

Captions
Straight Forward
Has a clear Call-to-Action

Video Assets
Informative yet enjoyable to watch
Must attract audiences

Tone-of-Voice
Informative
Persuasive
Direct
Content Categories
FB & IG FB & IG
Content
Creation 02
Daily Content Story

About Us Infographics
Services About Us
Holiday/ Events Interactivity Content
Promotions Motivational
Reviews
Memes
Motivational
TikTok, FB & IG
FB
Reels
Groups
User-generated content
FAQs Services Videos
Interactivity Posts Tips
About Us Behind the scenes
Content Schedule
Daily Content
Posting 03

Contents Monday Tuesday Wednesday Thursday Friday

Facebook Post

Facebook Story

Facebook Reel

Instagram Post

Instagram Story

Instagram Reel

TikTok
 Daily Content
Posting 03
Posting Time
Contents Time

Facebook Post 7:00 AM GMT

Facebook Story 7:00 AM GMT

Facebook Reel 7:00 AM GMT

Instagram Post 7:00 AM GMT

Instagram Story 7:00 AM GMT

Instagram Reel 7:00 AM GMT

TikTok 7:00 AM GMT

Posting
Process
01 02 03

Create Daily Content on Schedule Post Once Update Trello Board /

Trello Board for Approval Approved Content Status
Meta Business for IG and FB
Posts
Linkedin Posts
Manual Posting for TikTok,
Stories and Reels

Daily Content
Posting 03
Sample Posting
Daily Content
Posting 03
MOTIVATIONAL

We agree to that; we are here to ensure your

package is delivered safely.

Happy Monday!

#Dbirdlogistics #motivationalmonday #logistics

#faqs #truckingservices #freightforward
#packagedelivery #parcel #shipment
Sample Posting
Daily Content
Posting 03
ABOUT US
You heard it right!

We pride ourselves on providing the fastest

freight quotes in the whole industry!

Get the fastest quote today and visit our

website NOW!

www.dbirdlogistics.com
800-2748-773

#Dbirdlogistics #Truckingservices
#Courrierservices #shippingnationwide
#Customer #freightlinetrucks #roadfreight
Sample Posting
Daily Content
Posting 03
OUR SERVICES

We would love to add you to our carrier network!

To qualify, you must submit all of the important

requirements.

Visit our website to know all the requirements required.

www.dbirdlogistics.com

And become an approved Dbirdlogistics Carrier

today!

#Dbirdlogistics #carrier #truckingservices #Roadfreight

#courierservices
Sample Posting
Daily Content
Posting 03
OUR SERVICES
We would love to add you to our carrier network!

To become an Approved carrier, you must meet and

provide our criteria.

Visit our website to know all the necessary criteria and

become an approved Dbirdlogistics Carrier
today!

www.dbirdlogistics.com

#Dbirdlogistics #carrier #truckingservices

#Roadfreight #courierservices #parceldelivery
#customer
Sample Posting
Daily Content
Posting 03
CUSTOMER REVIEWS

Thank you so much for giving us fantastic feedback, Ms.

Malissa!

Make D bird logistics your premier logistics partner, and

you can take control of your freight!

Visit our website to know more!

www.dbirdlogistics.com

#Dbirdlogistics #Truckingservices #Courrierservices

#shippingnationwide #Customer #freightlinetrucks
#roadfreight
Sample Posting
Daily Content
Posting 03
MEME

It's sad to wait longer!

Why wait longer if you have us?

Dbirdlogistics is at your service anytime,

anywhere!

Give us a call now!

800-2748-773

#Dbirdlogistics #Truckingservices
#Courrierservices #shippingnationwide
#Customer #freightlinetrucks #roadfreight
Sample Posting
Daily Content
Posting 03
SAMPLE REELS INSPIRATION REELS

https://www.canva.com/design/DAFQYq__fr https://vt.tiktok.com/ZSRn7R8o7/
E/subgPE1m9PMjDwCxxnx66w/watch?

utm_content=DAFQYq__frE&utm_campaign= https://vt.tiktok.com/ZSRn7aXu2/
designshare&utm_medium=link2&utm_sourc

e=sharebutton https://vt.tiktok.com/ZSRn7mrRv/

https://www.canva.com/design/DAFQYwc0
7HM/FNlwMs6wqRuhHYY5PylRgA/watch?
utm_content=DAFQYwc07HM&utm_campai
gn=designshare&utm_medium=link2&utm_s
ource=sharebutton
04 Build Invite people who have interests in
Community Shipping Goods
Carrier Sevices
Wholesaler
Invite People to Like our Page Online Selling

Invite People to Follow our Socials

Join groups such as
Invite People to Visit Website Looking for trucking Services Group
Trucking Services Group
Join Facebook Groups Logistics Group
Cargo Shipping Group
Share Posts to FB Groups
05 Engagement
Engage with 10 Relevant IG's (Like & Comment on 3+
Posts)

Engage with All New Comments and New Followers

Respond to Any Messages / Inquires on All Social

Channels

Follow Related Hashtags on IG

React and comment on posts with related hashtags

Comment on posts from those we are following if

posts are related to our services

Recognize and comment on the posts where we are

mentioned by our customers
Specific Hashtags to Tap
#Truckingservices
#Courrierservices
#Shippingnationwide
Engagement 05
#Freightlinertrucks
#Freightforward Comment on the Profiles that are
#Cargo
Carrier
Shipper
General Hashtags to Tap
Retailers/Wholesalers
#Parcels
#Delivery
#dropoff