CHAPTER I

INTRODUCTION
Company Description

In traditional shirt printing we are using silk screen and rubberized painting
colors or regular paints to input the design in our shirt and exposed it under the sun to
dry and become a shirt product that can sell to one who like the design. And there are
shops that they depend on customer’ design. Now a days there some designs that some
shops can’t do. We can make designs whatever the customers want and produce it fast
as we can because we are using modern technologies that help us to make awesome,
unique and wonderful designs. Earning profit is the main goal of it and also to make
unique and awesome designs that the customers like it or designs depend on the
customer and produce it as fast as we can.
 CHAPTER II

MARKET ASPECT

Target and Potential Market

 The main target of our business are souvenir shops who are selling souvenir
shirts and also the schools, lodges, or companies who print their logo in their uniforms.
Even the people who want to have a personalize and unique kind of shirt can be
catered.

Historical Demand

Table 1.1
Year Shirts Rate
2019 3,430 12%
2020 3,898 12%
2021 4,430 12%

Assume that we have 12% of yearly increase in demand due to the popularity of
it.

Projected Demand

Table 1.2
Year Shirts Rate
2022 6,500 13%
2023 7,345 13%

Assume that we have 13% yearly increase in demand due to many people want
it.

Historical Supply

Table 2.1
Year Shirts Rate
2019 3,166 12%
2020 3,598 12%
2021 4,089 12%

We increase of 12% in supply due to demand.

Projected Supply
Table 2.2
Year Shirts Rate
2019 6,000 13%
2020 6,780 13%
2021 7,662 13%
2022 8,658 13%
2023 9,783 13%
We increase 13% of supply due to demand.

Channel of Distribution

Souvenir Shops,
Customized Shirt Schools, Lodges Customers
Printing Zone etc.

Pricing and Packaging

Colored Printing

Size Price
4x4
6x4
6x6
8x8
10 x 8
12 x 8

Photo Printing

Size Price
4x4
6x4
6x6
8x8
10 x 8
12 x 8
 CHAPTER III

MANAGEMENT ASPECT

Management Team
 The compositions of management team are Owner, Graphic Artists, Staffs.

Organizational Framework

Owner

Graphic Artist

Staff 1 Staff 2

Job Description

Working Position Description

 The person who owned and also
 Owner the one who manage & supervise
the business
 Graphic Artist  The person who make the designs
the print on the shirt.
 Staff  The person who entertain and
press the design put on the shirt.

Compensation Scheme

Job Description Time In Daily Salary Monthly Yearly Salary

Time Out Salary
 Graphic In: 8:00 AM
Artist Out: 5:00 PM
 Staff 1 In: 8:00 AM
Out: 5:00 PM
 Staff 2 In: 8:00 AM
Out: 5:00 PM
 CHAPTER IV

TECHNICAL ASPECT

Product Description
 We are ready to provide an awesome, unique and wonderful design in your shirt
that will never fade for a longtime.

Location Site

LEGENDS
Customize
Shirt Printing
Zone
Restaurant
Lodge
Nat’l Road
St. Road
Product System

In producing an awesome, unique and wonderful designs of shirt. First, make

the design to the computer. Second, print the design to the dark or light transfer paper.
Third, put the design into the shirt and design to the heat press machine. Fourth, press
the shirt to the heat press machine with the heat of 180˚. Fifth, and wait 10 seconds
before remove the shirt. After that process we have a shirt product.

Bill of Materials

Items Quantity Price

Sketch /Layout of Product

Design Layout Shirt Layout