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    Rajdeep Pradhani
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    The document provides a research framework to understand customer behavior for using OTT platforms in India. It identifies key variables like time spent on YouTube, number of videos watched, device type, subscription type, and purpose of using YouTube. It outlines dependent and independent variables and proposes statistical tests like ANOVA and one sample t-test to analyze the data collected through a questionnaire measuring these variables.

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    21202259 MR Assignment

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    The document provides a research framework to understand customer behavior for using OTT platforms in India. It identifies key variables like time spent on YouTube, number of videos watched, device type, subscription type, and purpose of using YouTube. It outlines dependent and independent variables and proposes statistical tests like ANOVA and one sample t-test to analyze the data collected through a questionnaire measuring these variables.

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    © All Rights Reserved
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    2 views1 page

    MR Assignment

    Uploaded by

    Rajdeep Pradhani
    The document provides a research framework to understand customer behavior for using OTT platforms in India. It identifies key variables like time spent on YouTube, number of videos watched, device type, subscription type, and purpose of using YouTube. It outlines dependent and independent variables and proposes statistical tests like ANOVA and one sample t-test to analyze the data collected through a questionnaire measuring these variables.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Roll Number: 21202259 Name : Rajdeep Pradhani

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    Create a research framework for the project objective “Understanding customer behavior for using OTT Platforms in India.”

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    Research Objective Variables Question Items in Statistical Test (if


    Questionnaire applicable)

    How much time do you spend on YouTube on Dependent: YouTube How much time do you spend One Sample
    average per day (in hours)? Independent: Time spent on YouTube on average per
    day (in hours)?

    How many videos do you watch per day on average Dependent: Type of content How many videos do you ANNOVA
    (in hours)? Independent: No. of videos watch per day on average (in
    hours)?

    Type of device you prefer Dependent: Device type What type of device do you ANNOVA
    Independent: Time spent prefer to consume your
    YouTube content?
    Premium subscription opted or not Dependent: Ad Are you okay with ads on One sample
    Independent: Price YouTube or do you prefer the
    Premium subscription?
    Purpose of using YouTube Dependent: Purpose For what purposes do you use ANNOVA
    Independent: Type of content YouTube?

    Questionnaire Link: https://qfreeaccountssjc1.az1.qualtrics.com/jfe/form/SV_86ZiIv9tyYOZOMC

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