Janelle
Randazza
ㅡ
SKILLS
Copy editing (AP Style)
Analytics (Parse.ly)
SEO optimization
(SEMRush, Google Trends)
eCommerce (Amazon
Affiliates, Skimlinks, Impact ● Fine-tune methodology for in-depth product reviews and comparative lists to grow
Radius, Trackonomics)
Photo editing (Canva,
PhotoShop)
CMS (Presto, WordPress)
MS Office (Word, Excel,
Powerpoint)
Google Docs & G-Suite
Coding (Basic HTML)
ㅡ traffic, delivering a 32% increase in page views and a 370% increase in revenue YoY
SOCIAL MEDIA
Twitter: @JanelleRandazza
FB: @jandazzatron
IG: @jandazzatron
LinkedIn: @janellerandazza
ㅡ
EDUCATION
Emerson College
CERTIFICATE
Copy Editing & Publishing
Salem State University
BFA
Theater
Commerce Writer + Editor
978.590.0444 | janelle@janellerandazza.com |
linkedin.com/in/janellerandazza | janellerandazza.com
A commerce writer and editor with over a decade of experience, I’ve tackled and
finessed everything from consumer-focused how-tos to in-depth product reviews to
seasonal gift guides. My work deftly walks the line of having high journalistic integrity
with an eye toward the consumer while maintaining a business-focused mission.
EXPERIENCE
REVIEWED, Part of the USA Today Network / Commerce Writer (5/19 – Present)
● Pitch, write, and source commerce-focused articles including product guides,
lab-tested reviews, shoppable lists, and partner content roundups
our parenting audience and improve reader trust
● Write and edit reviews and buying guides for our fashion & style, home & kitchen,
and beauty verticals; update evergreen articles from top to bottom, ensuring all
content is relevant, current, and SEO optimized
● Conduct in-depth product testing using lab data analysis of products for family,
home, and gear coverage
● Conduct robust SEO research Google Trends and SEMRush to identify trends and
seasonality for coverage
● Worked cross-functionally with art, production, audience, and newsletter teams
● Significantly grew Reviewed’s Parenting vertical, increasing readership and overall
Various publications / Freelance Writer (2008 – 2019)
● Wrote on a variety of topics for a wide range of publications, including
USAToday.com, SheKnows, Parents.com, Weightwatchers.com, and more
● Distilled complex research studies and expert insight into understandable and
readable articles in the tone and voice of the publication
● Conducted expert interviews; finding and citing peer-reviewed studies
● Developed a network of industry contacts and go-to experts in the fields of
parenting, outdoor gear, fashion, beauty, and home
Metal Flowers Media, World of Wonder, Bunim-Murray / Casting Director (1/10 – 6/13)
● Cast over 40 shows for major cable networks, including working on the
Emmy-nominated teams for Project Runway and Naked & Afraid
● Known for in-depth interviews, clever pitch bios, and smart marketing copy
● Shot and produced casting reels with an eye toward character depth and story arc
HCPro / Managing Editor (6/08 – 5/09)
● Story planning, assigning, researching, writing, and editing for a monthly journal on
healthcare policy and regulations