Sales Script Example

Before Meeting
Relax.
Mindset.
Take a deep breath.
Remember you are here to provide value to them and actually help them out.

RAPPORT
“Hey [NAME],

I am looking forward to jumping on the call with you today.

I want to be respectful of our time.
To do that, what I’ve found works best is keeping things simple.
We’re going to look at your [business/life/whatever you help them with] at what’s working, and
what’s not working.
Then we’ll look at where you want to go.
If I think I can help you get there, I will show you how.
If I can't, I'll tell you that too.
No matter what, I am good at giving people clarity about what’s holding them back from
(service they want).
We’ll also have some fun.
Also, I’m NOT recording this… (This is done so that you can get them to open up)

UNCOVER (THE HELL)

What’s NOT working in your [business/life]?”

In the last 12 months, how many sales have you had?

How many were the right fit for you?
How many become lifetime customers?
What is it costing you to not solve this problem?
Where do you see yourself in 10 years if this problem is solved?

The 5 Frustrations
Which 3 of these are the most frustrating to you?

● Not enough leads

● Bad leads
● Customers/clients/patients only want cheapest price
● Too many competitors
● Roller coaster income
Go Deeper Into Only 1-3 of Them
So we talked about 1, 2, 3 pain points.
Of everything we talked about, or maybe something we have not talked about, let me ask you
this:
What is the No. 1 biggest problem or frustration that you just want to be done with once and
for all?
What’s the biggest thing that’s broken that you would love to fix?
Your No. 1 priority?

Here, we want to know what their single biggest pain point is so that we can talk about it and
let them understand that we know how to solve it.

THE Diagnosis
You’re in what’s called a (symptom name)
There’s a lack of [what they want] in your life (evidence is here from their life).
That lack of numbers creates anxiety. But that is just a symptom of a deeper problem. The
problem is a real problem.
Give a detailed analysis.

Make sense?

The great news is this is definitely solvable.

Remove them and replace systems so you can have their desired outcome.

Right now, here’s what it’s costing you.

HERE, YOU WANT 3 CONSEQUENCES

1
2
3

Now, what will it cost you externally/internally, if you don’t fix this, what does your life look like
5 years from now?

1
2
3
HEAVEN
Hey [NAME],

I am now clear on what’s not working in your [business/life].

Let’s take a look at what it could be.”
If we worked together and in a couple of months, you had taken your [business/life] to a whole
new level, what would that look like?

TOP 3 PLEASURES IN HEAVENS ARE…

1
2
3

Future pace: What the next 5-10 years look like as he/she makes his/her dreams come true.
Plus, all the benefits elsewhere in life: family, work, health, confidence.

RECAP

“So let me see if I have this right. You’re on the phone with me today because you’re in
[XYZ/HELL], and [LOWER SELF] is running the show. And if you don’t get this handled, you’ll
probably end up in [XYZ FUTURE HELL], and maybe even [ADD A NEW THING HE MIGHT NOT
HAVE THOUGHT OF].

But if you solved these issues, you’d have [XYZ/HEAVEN BENEFITS], you’d be like [WHATEVER HE
SAID], and your future would be [XYZ FUTURE HEAVEN]. Plus, you’d feel more authentic, more
successful, more YOU, and finally have skills you would have for the rest of your life.

Do I have that right?

SELL THE SOLUTION

O: “Great, because
O: Convey your authority
O: 1-2 case studies that mirror him
O: Share your system

Great. Because I am 100% confident I can absolutely help you solve every one of these
problems, and help you make that vision of [HIGHER SELF NAME] a reality, so that you can get
[XYZ OUTCOME].

Because…

--I’ve helped people just like you overcome every challenge you mentioned today, especially HIS
WORST 2
--I’ve helped them transform from [XYZ PROBLEM HE HAS] and showed them how to [REACH
XYZ HEAVEN THEY WANT].
--Because in my [decade] studying this area, call me cocky, but I believe I’m the best in the
world at taking people from [THEIR PROBLEM] to [THEIR SOLUTION], and doing it with total
integrity and authenticity.
--In fact, you remind me of [CLIENT NAME]. He came to with me [SAME PROBLEM AS THIS GUY],
and using my strategies, he’s now [GOT THE AMAZING RESULT THAT THIS GUY WANTS].

HOW MY SYSTEM WORKS]

It’s EVERYTHING YOU NEED to [GET XYZ OUTCOME]. Everything you need is outlined
step-by-step, like a recipe.

[INCLUDE ANY RELEVANT DETAILS HERE.]

What that means to you is you’ll get [COUPLE AWESOME BENEFITS] in less time. And what this
REALLY means to you is you’ll [SOLVE THEIR NO. 1 BIGGEST PROBLEM] because you’ll a
personalized, step-by-step system to get those great results you want. I’m with you every step of
the way.

But, there’s a catch.

I don’t invite most people I speak with to work with me. It’s only about [1 in 3].

That’s because to work together, you have to be all 3 of these things…

1: CRITERIA 1
2: CRITERIA 2
3: CRITERIA 3

Are there any reasons you wouldn’t be all 3 of these things?

If he’s interested, 9 times out of 10 he asks, “How much is it?”

Cool… let’s get into that.

Here’s how the investment works.

The investment is [price].

If you are [CRITERIA 1], then you only need [minimum result] for this to pay for itself.

What works best for you and how can I support you?