You are on page 1of 1

EXPERIMENTING WITH A PROTOTYPE

CONTINUE TO
6. IMPROVE
Continue to gather
feedback and make
improvements.

LEARN FROM
3. EXPERIENCES
Learn from users’ experiences.
To reveal any flaws in the
design, you may even want to
ask them to try to cause the
prototype to fail.

MAKE
4. ADJUSTMENTS
Make adjustments and
RELEASE CREATE
continue to experiment.
5. MORE WIDELY 2. A PROTOTYPE
Release the new Keep it simple, and
practice or product test one variable at a
on a larger scale. time.

SET CLEAR
1. OBJECTIVES
Be clear about your
goals. The focus at this
point should be on
learning, not perfection.

© 2020 Harvard Business School Publishing. All rights reserved. Harvard Business School Publishing is an affiliate of Harvard Business School.

You might also like