About Melorra

Melorra is an Omni-channel jewellery company for the latest and fashionable

jewellery designed and curated for modern Indian women from across the world. With the
best designs, a ground breaking fast fashion schedule, a world class team and backed by
seasoned investors like Lightbox ventures, Melorra is well on its way to becoming a unicorn
in the jewellery E-commerce space in India and eventually at a global level. Melorra had
raised the largest amount (U.S$ 5 million) of seed funding in their category way back in 2015
and as of now, have raised more than U.S$ 25 million in total.

Melorra has challenged the conventional idea of jewellery being associated with
different occasions such as marriages and investments by making it available for everyday
use. With advanced 3D printing technology that is integrated with their website and mobile
app, they have made the discovery and purchase of modern fashionable Jewellery very easy.
Melorra crafts jewellery designs in line with the global fashion trends week on week and
ships to over 26,000 pin codes across the country. The designs are available with up to 30-
days money back guarantee and life time exchanges.

Melorra is headquartered in Bangalore with 250+ employees. Ms. Saroja Yeramilli is

the founder of Melorra, who was earlier the head of Tanishq where she played crucial role in
building successful brands in India and the USA. Saroja transformed Tanishq into an
aspirational Jewellery brand in India, launched the Tanishq stores in USA and work-wear
Jewellery for the first time in India. 

About Melorra https://www.melorra.com/about/

About Saroja https://www.linkedin.com/in/saroja-yeramilli-2540321/

Lightbox about Melorra https://lightbox.vc/portfolio/melorra

https://www.youtube.com/watch?v=61-BSZyqEiU
C.E.O about Melorra
https://www.youtube.com/watch?v=c-qT8xZ_82M&t=946s

The key differentiators for Melorra

Design: Melorra's customers get 300 new designs every month, in sync with the latest fashion trends.
Just in Time (JIT) Manufacturing process: Through a 3D printing and casting process
Job Description:

 Identifying and implementing strategies for increasing website traffic through organic search
listings.

 Responsible for the creation of information architecture of the website and SEO future
proofing.

 Researching and resolving HTML code, content, link architecture and navigation issues

 Continually monitoring organic search rankings to increase traffic and sales

 Analyze website strategies and translate qualitative data into recommendations & tactics for
revising the strategies

 Report on the overall SEO health of our web properties and rolling up SEO reports in a
meaningful way

 Competitor and Keyword research/analysis using tools.

 Maintain Blog which should be regularly updated and search engine optimized.

 Troubleshoot SEO problems & propose resolutions for SEO implementation issues on the
website.

 Stay on top of current search engine news, SEO practices, trends and emerging items of
interest

 Work with editorial and marketing teams to drive SEO in content creation and content
programming for our website.

 Work on decoding Search engine Algorithm through controlled and measurable

experiments.

 Co-ordinate between Tech/Dev, UI(Website Design), Content, Product and QA teams &
make sure to have handshake between these departments.

 Co-ordinate with Tech team to improve Core Web Vitals by briefing about changes to be
implemented.

 Help the team to look beyond traditional SEO and deliver high quality output to take SEO to
next level

 Lead a team of content writers and mentor them in the ways of organic search tactics &
advice on best SEO practices

 Support other teams by taking ownership of the projects undertaken.

Eligibility Criteria:

 6-10 years of experience in Search Engine Optimization - On-Page/Off-Page/Technical SEO

and App Store Optimization.

 Deep understanding of SEO aspects - Core Web Vitals, Page Experience, Mobile Usability,
Keyword Analysis, Competitor Research, Website Architecture, Content Optimization and
more.

 Hands-on experience in Google Analytics, Search Console, SEMrush, Google Business Profile
(Google My Business).

 Exposure in HTML, JavaScript would be preferred.