P A R C

Proximity is Alignment, or the hor- Repetition Contrast, when

how elements izontal and vertical means important you add it, you
are grouped placement of objects, design use design
together on a helps readers imme- elements are elements that
page. diately see what infor- echoed, or re- look different
mation belongs peated, in from
together. some way surrounding
throughout the features to
design. create visual
interest or spe-
cific focal points.