UniKL BIS

COURSE LEARNING PLAN

To be shared with students.

Course: EIB 11003 Sem: SEPT
JULY Year: 2022
2021

SECTION A: COURSE DETAILS

1 Name of BUSINESS COMMUNICATION
Course:
Course Code: EIB 11003

2 Synopsis: This course develops awareness of the business communication theory and is desgined to enable
students to develop their written and spoken skills pertinent in business context.

3 Name(s) of DR. NURUL

ROSLEEN FAREHAH
BINTI KHAIRIBT MOHAMAD URI, NADZERI B MD SUHAMI, FARAH BT
academic staff: HUSSAN SAHIB, ROSLEEN BT KHAIRI & AZMAN AZLINA AZMAR.

4 Course Semester 3 Year No. 1

(Not applicable for Elective Courses)
Offering: No.
5 Credit Value:
6 Student Face-to-Face (F2F) Hours Non-F2F Hours TOTAL
Learning Time Lecture Tutorial Practical Others Guided Independent
(SLT): 42 0 0 10 0 78 120
7 Prerequisite/co
-requisite: (if NONE
any)
8 Course Learning Outcomes (CLO): At the end of the course the students will be able to:

CLO1 Understand the basics of business communication

CLO2 Use English correctly in business communication

CLO3 Write business documents such as letters, memos, emails and proposal.

9 Mapping of Course Learning Outcomes to the Programme Learning Outcomes, Delivery Methods and
Assessments
Course Programme Learning Outcomes (PLO)
Learning
Outcomes PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11 PLO12 PLO13
(CLO)
CLO 1 x

CLO 2 x

CLO 3 x

Transferable 1 Analytical skills

Skills (if
applicable) 2 Communication skills
(Skills learned
in the course of 3 Ability to work in a team
study which
4
can be useful
and utilized in 5
other settings)
 UniKL BIS
COURSE LEARNING PLAN

To be shared with students.

Course: EIB 11003 Sem: SEPT Year: 2021

SECTION A: COURSE DETAILS

10 Assessments Type Methods Weightage (%)

Business writing 25

Test 20

Continuous Persuasive speech - Monroe's Motivated sequence format 10

Assessment
(s)
Business proposal 35

Business proposal presentation 10

11 Total 5 assessment methods 100%
Required Taylor, S. (2005).Communication for Business: A practical approach (4th edition),
reading: Harlow England.Pearson Longman.

Further 1. Patrick, F. (2019). Smart Skills: Business Writing. United Kingdom.

References Legend Business.
(include
required and
further readings 2. Don, D. (2005). Perfect phrases for business proposal and business
that are most plans (Perfect phrases series). New York. McGraw Hill Education.
current)
3. Eunson, B. (2005). Communicating in the 21st century. Milton, Qld:Joh Wiley
& Sons Australia .Ltd.

Other
additional
information :
UNIVERSITI KUALA LUMPUR COURSE: EIB 11003 Business Communication

UniKL BIS
COURSE LEARNING PLAN
Sem: SEPT | Year: 2021
To be shared with students.

SECTION B: LEARNING SCHEDULE

DELIVERY
WEEK TOPICS CLO ASSESSMENTS
METHODS
Introduction to course
1
2
0
2 The nature of communication Lecture &
T 1.1 Business communication basics 1
1

C Discussion
O 1.2 Speaking, listening and non-verbal communication
8
-
4 1.3 The language of business writing.

1
2
Rules of good writing
0 2.1 Informative and persuasive communication
2
T 2.2 Information Lecture &
22 C 2
O A) Types of information Discussion
5
1
-1 B) Essential features
1 C) Structures
1
2
Business Letters
0 3.1 Introducing the business letters
2
2 T 3.2 Letter of complaint Lecture & Business
Business Writing 1:
33 C 3 Writing
Email (10%)(25%)
O 3.3 Letter of adjustment Discussion
2
2 Pair Assignment
-8 3.4 Letter of inquiry
1 3.5 Reply to inquiry
Emails
4.1 Netiquette
4.2 Net addresses
4.3 Addressing e-mail
1 4.4 Layout
2
0 BUSINESS
BusinessWRITING
Writing
2 4.5 Email abbreviations 1:
4 T Lecture & (25%) - Pair work
4 C 2
O
Memorandums Discussion EMAIL (10%)
9
2
-5 4.6 The format of memos
2
4.7 Purposes of writing memos
4.8 The organization of memos
• Introduction
• Body – explaining the main point
• Conclusion
 DELIVERY
WEEK TOPICS CLO ASSESSMENTS
METHODS
Persuasive speech
5.1 Steps for preparing a persuasive speech
1
2
0 5.1.1 Choosing a topic
2 5.1.2 Determining specific purpose
V Lecture & Business
535 O 5.1.3 Analysing audience 2
N
Discussion Writings (25%)
5
-
5.1.4 Gathering information
1 5.1.5 Preparing visual aids
5.1.6 Organizing speech
Monroe’s Motivated Sequence: The 5 steps
1 6.1 Get attention
2
0 6.2 Establish the need
V Lecture & BUSINESS WRITING
66 2 6.3 Satisfy the need 2 2: Test (20%)
O Discussion
N 6.4 Visualise the future MEMO (10%)
2 6.5 Action/ Actualization
1
-
Business Proposals
Introduction
1 7.1 Background of the proposals
2
0
2 7.2 Statement of the problem
4 V 7.3 Objectives Lecture & Mid Term Test
77 O 3
N 7.4 Scope of proposal Discussion (20%)
9
1
-5 Questionnaires
1 7.5 Questions design
7.6 Distribution of questionnaire
Business Proposals (continuation)
7.7 Proposed solution(s).
7.8 Background of company: name of company,
address, mission and vision.
1
2
0 7.9 Management team (positions and roles).
2 7.10 Project planning: business product and
C
8 E business platform (physical store & digital Lecture & Persuasive
TEST (25%)
D 3 (20%)
Presentation (10%)
8 3 marketing). Discussion
-
V 7.11 Implementation process: ordering, payment
O
N and delivery.
9 7.12 Operational cost: itemization of expenses in the
2
implementation and operation of the proposed plan,
and detail of materials, facilities, equipment and
personnel.
7.13 Expected Outcomes: Mention what will happen
and highlight the benefits. Persuasive
1
2
0 Business Proposals (continuation) speech -
95
2
7.14 Abstract/ Executive summary Monroe's
C
E 7.15 In-text citation (APA format) Lecture & Motivated
D 3
9 0
1 7.16 Referencing (APA format) Discussion Sequence
-6 Format (10%)
 DELIVERY
WEEK TOPICS CLO ASSESSMENTS
METHODS
Planning and preparation of business presentations
8.1 Beginning and ending the presentation
8.2 Wording the presentation
8.3 Finding and using supporting materials
1
2 8.4 Arranging and outlining related points
0
2
010 C
E Visual communication 2
Lecture &
1 D Discussion
7
1 9.1 Functions of visual aids
-3 9.2 Types of visual aids
1
Oral communication
9.3 Methods of presentation
9.4 Voice to communicate
9.5 Body to communicate
1
2
0
2
111 C Lecture &
16 E Consultation for Business Proposal and Presentation 3
D Discussion
4
2
-0
2
1
2
0
2
2
C Lecture &
1
12
E Consultation for Business Proposal and Presentation 3 PERSUASIVE
D Discussion Test (25%)
PRESENTATION
1 (10%)
3
-
7
2

2
2
0
2 Lecture & Submission of
3 N Consultation
Business for Business
proposalProposal and Presentation
presentation 2
113
7 A Discussion Business
J
7 Proposal (35%)
-3

2
2
0 Submission of
2 Lecture &
414 N
A Business proposal presentation (10%) 2 Business
1 J Discussion
4 Proposal (35%)
1
-0
1
 DELIVERY
WEEK TOPICS CLO ASSESSMENTS
METHODS