COMMUNICATION

UNIT 1: Communication
By- Ms. Saumya Gupta
Assistant Professor
Graphic Era University
 COMMUNICATION IS THE ART OF TRANSMITTING INFORMATION, IDEAS AND
ATTITUDES FROM ONE PERSON TO ANOTHER .COMMUNICATION IS THE
PROCESS OF MEANINGFUL INTERACTION AMONG HUMAN BEINGS.

Communication A communication to be business communication must be:

-MEANING 1. Practical,

2. Factual,

3. Clear and brief,

4. Target-oriented,

5. Persuasive.
 ➢To get and give information

➢To ensure understanding

➢To Negotiate

➢To Persuade

Objectives ➢To change behavior

➢To Build Relationships

➢To Become a Leader

➢To get action

➢To Achieve Success

 The Importance of Communicating Effectively
• Getting jobs you want
• Gaining promotions
• Providing leadership
• Being productive on the job
• Relating positively to others
• Assuring the success of your organization
Elements Of Communication
 Sender’s Role

• Selecting the type of message

• Analyzing the receiver
• Using the you-viewpoint
• Encouraging feedback
• Removing communication barriers
 Receiver’s Role

• Listening, reading and analysing carefully

• Being open to different types of senders and to new ideas
• Taking notes when necessary
• Providing appropriate feedback to the sender
• Asking questions to clarify the message
 Barriers/Roadblocks to Effective Communication

1. Physical barriers
2. Psychological barriers
3. Physiological barriers
4. Cultural barriers
5. Language barriers
6. Content barriers
7. Conversational barriers
8. Hierarchical barriers
9. Attitudinal barriers
Formal Communication

• Is work related

• May be written or oral

• Planned by the organization

• Flows in all directions

• Is essential for effective operation of the business

Informal Communication
• Is both work-related and personal

• Is not planned by the organization

• Flows in all directions

• Develops and maintains positive human relationships

BASIS OF COMPARISON FORMAL COMMUNICATION
Meaning A type of verbal communication in which the
interchange of information is done through the pre-
defined channels is known as formal communication
INFORMAL COMMUNICATION
A type of verbal communication in which the
interchange of information doesn’t follow any
channels, i.e. the communication stretches in all
directions

Another name Official communication Grapevine communication

Reliability High Low
Speed of relay Slow Very fast
Time consumption in the whole process High Low

Secrecy Full secrecy is maintained It is difficult to maintain secrecy

Evidence As the communication is generally written and tracked, No documentary evidence
documentary evidence is present

Flow of information Only through predefined channels Can move freely

Advantage Effective and reliable due to timely and systematic flow 1. employees can discuss work related problems.
of information 2. Emotional communication through sharing
3. This saves time and cost of the organisation
4. Relationship building

Disadvantage Distortion due to long chain of communication Spread of rumors. Source can’t be tracked.
 How to improve communication
• IMPROVE LANGUAGE
• IMPROVE PRONUNCIATION
• WORK ON BODY LANGUAGE
• READ MORE
• LISTEN MORE
• INTERACT WITH QUALITATIVE PEOPLE
• THINK AND SPEAK
• DO NOT SPEAK TOO FAST
• USE SIMPLE VOCABULARY