SNOW MONKEY

CASE STUDY
 How Hawke Media grew Snow Monkey's
list 5X using paid traffic + Justuno
 MEET
THE TEAM
A vegan ice cream brand who
came to Hawke for help in
refining and boosting their brick-
and-mortar and online shopping
experiences.
An innovative all-in-one
marketing suite for personalized
onsite messaging, email list
SNOW MONKEY
growth, and conversion
optimization.
VEGAN ICE CREAM COMPANY WHOSE
FOCUS IS SHIFTING FROM GETTING INTO
STORES TO BUILDING OUT THEIR ONLINE
PRESENCE
A Shopify app that allows
customers to subscribe to
product deliveries on a
recurring basis.
A Shopify Plus and Justuno
agency partner that customizes
data-driven, performance focused
solutions to help launch and scale
businesses of all sizes, industries,
& revenue models.
A top e-commerce platform that
easily integrates with Justuno
and the rest of Snow Monkey's
technology stack to power and
scale their continued growth.
An email marketing platform
enabling powerful segmentation
and efficient abandoned cart
recovery emails.
 INTRODUCTION

As a Justuno agency partner, Hawke Media uses our suite of conversion

optimization tools to drive results for their clients.

Built for the professional marketer, Justuno easily integrates with the tools
you rely on at no additional charge to seamlessly connect your entire
marketing stack and drive revenue for your clients and your agency. 

CAMPAIGN REVIEW
VISION
Help Snow Monkey boost their online presence, building off their
initial focus on getting into grocery stores. Use paid media and email
marketing to reach first-time purchasers who are more likely to
become brand-loyal repeat customers.

GOALS
Serve the right ad to the right
user at the right time
Generate brand awareness
Drive qualified traffic, email
capture, and conversions
KPIs
Brand Awareness: cost per video
view, ad recall, lift, engagement, &
average watch time
Traffic: Click through rate and
cost per click
Email Capture: email conversion
rate, cost per capture, and sales
conversion rate
 PAID MEDIA

WHY PAID MEDIA?

Hawke Media has a policy to never send
cold emails. In order to reach their goal of
driving qualified traffic to Snow Monkey's
site, Hawke Media used paid media to
quickly spur new visitors.

Paid media is a great way to target

segmented audiences who are most likely
to be engaged and loyal. By defining ideal
demographics, Hawke Media was able to
concentrate their agency resources on
pushing visitors that would drive the
strongest results.

FACEBOOK &
INSTAGRAM

With Snow Monkey's tempting product

photography and bright, colorful brand
aesthetic, the visual aspect of Facebook
and Instagram made them naturally high-
converting channels.

By choosing social channels that best

utilized Snow Monkey's strengths, Hawke
Media was able to create high performing
brand content.

These social platforms also gave Hawke

Media more control over the audience they
were reaching. Leading to more
conversions and a higher AOV, while
keeping campaign spend focused and low.

800+ $1.29 350+

EMAILS
COST-PER-CLICK  SHARES
VIA FACEBOOK ADS
 ON-SITE PROMOTIONS

POP-UP STRATEGY
Hawke Media created several pop-up
designs, including banners, mobile
email opt-ins, and desktop opt-ins
(seen here).

To bring Snow Monkey's brand

personality and character to life, Hawke
Media concentrated on creative and
fun designs.

When designing onsite promotions, it's

critical that they match your site and
provide a seamless user experience.

ZIP CODE FIELD

In order to build a geo-targeted list of

qualified subscribers for personalized
messaging, Hawke Media needed to
collect customer's zip codes.

However, asking visitors to fill out

another field and input more personal
information had the potential to
negatively affect submission rates.

By using A/B testing to first research

this ask, Hawke Media bypassed a
negative impact by reinforcing the ask
for zip code data with explanatory
messaging.

4,214 6.75% 1.85%

EMAILS COLLECTED ENGAGEMENT RATE ENGAGED
CONVERSION RATE
 EMAIL MARKETING

HYPER PERSONALIZATION
In order to capitalize on the zip codes
collected from Snow Monkey's onsite
pop-ups, Hawke Media crafted specific
messaging into their email templates. 

With the use of geo-targeting rules in

Klaviyo, Hawke Media segmented their
lists and modified each template for a
hyper-personalized email that
encouraged in-store purchases.

This added a personal touch to every

email and ultimately helped to increase
conversion rates from email.

TIE IT ALL TOGETHER

These emails were the endgame for Hawke
Media's efforts.

Without the paid media to drive customers

to the site and boost brand awareness or
the pop-ups collecting high-quality info,
these emails would not have been possible.

Hawke Media showed exactly what a

dialed-in marketing campaign looks like
from the top of the funnel to closing a sale.

42% 8% 4X
OPEN RATE CLICK THROUGH RATE CTR INCREASE
 TAKEAWAYS
"Justuno's team has been a breath of fresh air to the Hawke agency for the
past three years. Not only is Justuno's product extremely relevant, but it's
constantly evolving and their customer support is unmatched. They don't
just solve problems, they also listen to our feedback to improve
the product."

-Marissa Jimenez, Director of Email Marketing at Hawke Media

Build an agency partnership with Justuno to increase client ROI and

strengthen client relationships.

Easily manage multiple accounts by toggling between client dashboards.

All agency partnerships are supported by a dedicated agency account

manager to ensure both agency and client success.

As an agency managing multiple client campaigns, life is easier when all of

your tools "play nice" together.

Justuno has 95+ integrations at no additional cost to clients, so no matter

which tool your client is using, we've got you covered.

Leveraging marketing apps that work well together, like Klaviyo, Bold, and
Justuno, means spending less time on technology and more time on your
client's strategy.

Interested in becoming a Justuno Agency Partner?

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