Shineth and Ebbie

SANCHEZ MIRA NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL
COMPARATIVE STUDY: ONLINE MARKETING AND DIRECT MARKETING
A Research
Presented to the Faculty of the
Senior High School Department
Sanchez Mira National High School
Sanchez Mira Cagayan
In partial fulfillment of the requirements in

Practical Research II
SHINETH C. PUCAN
GENIVIEVE M. GRANDE
March 2019
SANCHEZ MIRA NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL ii
APPROVAL SHEET
This quantitative research entitled, “COMPARATIVE ANALYSIS: ONLINE
MARKETING AND DIRECT MARKETING” prepared and submitted by SHINETH
C. PUCAN and GENEVIEVE M. GRANDE, in partial fulfillment of the requirements in
the subject Practical Research is hereby recommended for Oral Evaluation.
MAJEL M. LIBAN
Adviser
Date
Approved by the Tribunal on Oral Examination with a grade of _________%.

SANCHEZ MIRA NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL iii
ACKNOWLEDGEMENT
The researchers would like to express their deepest gratitude and appreciation for
the help and support that are extended for the following person who in one way or
another have contributed in making this study possible.
To Mr. Manuel Cacatian, officer in charge of Sanchez Mira National High
School, for allowing their to conduct our study at Sanchez Mira National High School.
To Mrs. Majel M. Liban, their research adviser, for her support, pieces of advice,
valuable comments, guidance and suggestions.
To Mrs. Jenny Lyn De La Cruz for sharing her knowledge in the analysis of data.
To the respondents who are the students of Sanchez Mira National High School
for cooperating to finish our study.
Nobody has been more important to us in the pursuit of this study than the
members of our family. They would like to thank their parents, whose love and guidance
are with there in whatever we pursue. Most importantly they wish to thank the loving
and supportive friends, classmates who provided unending inspirations.
Shineth C. Pucan
Genevieve M. Grande
SANCHEZ MIRA NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL iv
DEDICATION
This study is dedicated to my parents, who are always there to support me
whatever happens and gave me strength when I thought of giving up, which
continuously provide their moral, spiritual, emotional and financial support. Also to
my brother and sister whom I am truly grateful for having in my life.
Above all, to the Almighty God for the guidance.
SHINETH C. PUCAN
This study is wholeheartedly dedicated to my beloved parents, Elvira Grande
and Don Grande, for their support throughout my life, for giving me strength to reach
for the star and chase my dreams.
To my brothers, relatives, friends, and classmates who shared their words of
advice and encouragement to finish this study.
And lastly, I dedicated this book to the Almighty God for the protection, skills,
and for giving us a peaceful life.
GENEVIEVE M. GRANDE
SANCHEZ MIRA NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL v
ABSTRACT
TITLE: COMPARATIVE ANALYSIS: ONLINE MARKETING
AND DIRECT MARKETING
RESEARCHERS: SHINETH C. PUCAN
GENEVIEVE M. GRANDE
STRAND: ACCOUNTANCY, BUSINESS AND MANAGEMENT
SCHOOL: SANCHEZ MIRA NATIONAL HIGH SCHOOL
MAGACAN, SANCHEZ MIRA, CAGAYAN
ADVISER: MAJEL M. LIBAN
SCHOOL YEAR: 2019
Generally, this study aimed to determine the comparative analysis between direct
marketing and online marketing to the student. Specifically, it will seek to answer the
following question: 1. what is the profile of the respondents in terms of: Sex, Age. What
are the online shops preferred by the respondents? 3. What are the direct shops preferred
by respondents? 4. What is the preference of the respondents in buying products? 5.
What is the preferred type of marketing of the respondents in buying products?
This study was conducted to help identify the” Comparative Analysis Between
Online Marketing and Direct Marketing.”
The research study was conducted on January 08, 2019 at Magacan, Sanchez
Mira Cagayan.
SANCHEZ MIRA NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL vi
The study found out that based on the profile of the respondents in terms of
sex, 35 of them is female while 15 are male. This implies that females are more
dominant than the males.
The study found out that based on the profile of the respondents in terms of age,
5 of them are 16 years old, 13 of them are 17 years old, 29 of them are 18 years old
while there are no respondent whose age ranges from ages 20 and 21. This implies that
most of the respondents are in their legal age.
The study found out that based on the preference of the respondents in buying
product through online, 44 of them use Lazada in buying online.3 of the respondents use
Shopee and Sophie while there are no respondents’ use Amazon and Zalora in buying
products. This implies that Lazada is the most preferred by the respondents in buying
product.
product through direct. 13 of the respondents use Natasha in buying, 25 of them use
Avon while there’s no respondents’ buy product in MSE and Nathaniel and 12 buys in
Boardwalk. This implies that most of the respondents prefer Avon in buying product
through direct which is half of the respondents use.
The study found out that based on the analysis of the respondents’ preference in
buying product. 4 are the average of online marketing while in direct marketing is 4.028.
This implies that almost of the respondents agree to the advantages of both online and
direct marketing.
product, 49 respondents buy foods through direct while 1 respondent buy through online.
18 respondents buys cosmetics through online while 32 respondents through direct. In
buying books 10 respondents buys using online while 40 through direct. There are 31
respondents’ buys their clothes through online while 19 respondents buys through direct.
There are 12 respondents buy their mobile phones through online while 38 respondents
is through direct. The 20 respondents use online in buying their shoes while 30
respondents through direct. There are 17 respondents use online marketing in buying
accessories while 33 is through direct. There are 32 respondents buy phone cases through
online while 18 through direct. In buying their school supplies 3 respondents use online
while 47 through direct. This implies that most of the respondents buys product through
direct rather than online. This might be because respondents prefer to touch or feel the
product rather than just seeing it on screen.
Based from the results and findings, it is concluded that direct marketing is the
most preferred of the customers in buying products.

SANCHEZ MIRA NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL viii
TABLE OF CONTENTS
Page
TITLE PAGE i
APPROVAL SHEET ii
ACKNOWLEDGEMENT iii
DEDICATION iv
ABSTRACT v
TABLE OF CONTENTS viii
CHAPTER
1. INTRODUCTION
Background of the Study 1
Statement of the Problem 1
Scope and Delimitation 1
Significance of the Study 2
Hypothesis 2
Definition of Terms 2
Conceptual Framework 3
SANCHEZ MIRA NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL ix
2. REVIEW OF RELATED LITERATURE
Review of Related Literature and Studies 4
3. METHODOLOGY
Research Design 7
Locale of the Study 7
Respondents of the study 7
Sampling Procedure 7
Data Collection Method 7
Data Gathering Procedure 7
Statistical Tool 7
4. RESULTS AND DISCUSSION
Discussion of Findings 8
5. SUMMARY, CONCLUSIONS, AND RECOMMENDATION 13
BIBLIOGRAPHY 17
APPENDICES
Letter Request to the OIC 19
Letter Request to the Research Adviser 20

SANCHEZ MIRA NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL x
Letter Request to the Respondents 21
Sample questionnaire 22
Curriculum Vitae 25
CHAPTER I
INTRODUCTION
Background of the Study
Marketing refers to the activities of a company associated with buying and selling
a product or service. It is the process by which companies create costumer interesting
products or services. It generates the strategy that underlies sales techniques, business
communication, and business development. It is an integrated process through which
companies build strong costumers relationship and create value for their costumers and
for themselves.
Marketing is the study and management of exchange relationships. It is use to
create, keep and satisfy the costumer. With the costumer as the focus of its activities, it
can be concluded that Marketing is one of the premier components of business
management.
Direct Marketing is a promotional method that involves presenting information
about your company, product or services to your target costumer without the use of
advertising middleman. It is the target form of marketing that presents information of
potential interest to a consumer that has been determined to be a likely buyer.
Online Marketing is also called “internet marketing or online advertising”. It is a
set of tools and methodologies used for promoting products and services through the
internet. It includes a wider range of marketing elements than traditional business
marketing due to the extra channels and marketing mechanisms available on the internet.
SANCHEZ MIRA NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL 1
Recognizing this, the study therefore, aims to know how many students are using direct
marketing and online marketing.
STATEMENT OF THE PROBLEM
Generally this study aimed to determine the comparative analysis between direct
marketing and online marketing to the student.
Specifically, it would seek to answer the following question:
1. What is the profile of the respondents in terms of:
A. Sex
B. Age
2. What are the online shops preferred by the respondents?
3. What are the direct shops preferred by respondents?
4. What is the preference of the respondents in buying products?
5. What is the preferred type of marketing of the respondents in buying products?
SCOPE AND DELIMITATION
The study would focus on the comparative analysis between direct marketing and
online marketing to the student. The study would include the students who are using
direct marketing and online marketing to buy product. The study would be conducted
from the beginning of first quarter to the beginning of second quarter. The study would
not include the students who are not using online marketing.
SIGNIFICANCE OF THE STUDY
The study would be significant to the student that provide them knowledge what
is the difference of direct marketing and online marketing .For them to know what is
appropriate if it is direct marketing or online marketing.
Parents. The study would provide them what is better if its direct marketing or
online marketing.
HYPOTHESIS
Students prefer online marketing in buying products.
DEFINITION OF TERMS
Marketing. It is the process that depends on customer’s needs and wants
Online marketing.It is the sellers who sell through the use of internet.
Direct marketing. It is the sellers who sell directly in the market
Customer. It is the most important people in the market
Product. It is an item that is built and produced to satisfy the needs of a certain
group of people.
Preference. It is the selection of one thing or person over others.
Comparative Analysis. It is the item-by-item comparison of two or more
comparable, alternatives, processes, products, and qualifications of data, systems,
or the like.
CONCEPTUAL FRAMEWORK
Marketing refers to the activities of a company associated with buying and
selling a product or service. It includes the advertising, selling and delivering products
to people. The ultimate goal of marketing is to match a company’s product and
services to the people who need and want them, thereby ensuring profitability.
In this day and age, we basically have two categories of marketing:
 Online marketing- It is the practice of leveraging web-based channels to spread
a message about a company’s brand, products, or services to its potential
customers.
 Direct marketing-is a promotional method that involves presenting information
about your company, product, or service to your target customer without the
use of an advertising middleman.
There is ongoing battle between these types of marketing. Which is better?
Which offers greater benefits and value? The truth is, both methods can be useful.
However, the key to making the right allocation of marketing funds properly
understands your target market and the pros and cons of each type of marketing.
CHAPTER II
REVIEW OF RELATED LITERATURE
Direct marketing has become highly popular and successful component of
marketing. Today direct marketing originated sales are growing at more than twice that
rate of all generate merchandise sales. This grows signifies an important shift in the
marketing efforts of many companies to more selectively and directly target their
customers with less waste and more timely response. (Tamaro S. Brezen, Martin P.
Block and Don E. Scultz)
Community supported agriculture programs, and other outlets, is integral to the
prosperity of many small fruit and vegetables farms. Through direct marketing,
producers are able to established a closer relationship with customers, avoid expenses
associated with using a broker or wholesaler and increase their profits (USDA-AMS,
2002a). Moreover, direct marketing maybe one of the most effective marketing system
strategies to address emerging demand for more local food systems (Pirog, 2004).
(Jennifer Keeling Bond, Dawn Thilmany, and Carig A. Bond)
Direct selling as a type of non-store retailing continues to increase
internationally and in Australia in it`s use and popularity one non-store retailing
method, multilevel marketing or network marketing, has recently incurred a degree of
consumer suspicion and negative perceptions and concerns in New South Wales and
Victoria. Consumers were surveyed to determine their perceptions of direct selling and
it`s relationship to consumer purchasing decisions. Responses indicate consumers had
a negative perception towards network marketing, while holding a low positive view of
direct selling. There appears to be in no influence of network marketing in consumer
purchase decisions. (Richard a. Kustin, Robert A. Jones)
In today’s time of internet popularity and globalization, a web page or website
is a dynamic tool in the market for you to both acquire and service your clients. It
enables one to make information easily available about themselves as well as the
product and services they plan to offer. Competition has been fiercer and it has become
necessary for every company and business to fight tooth and nail for every inch of that
costumer share. An online present have lowered barriers to entry for smaller players
and has provided an instant global reach and practically zero cause ‘online presence.’
In a website that allows you to send your products and services to visitors paying
through their credit card. ( Peter Hearn)
The low cost of entry has attracted hundreds of companies, large and small, into
the level playing field of cyberspace “Paul J. Dowling Jr.” noted when his book web
advertising and marketing. “On the internet a small one month operation can look as
good and better than a large, multi-national cooperation. But weather it’s an individual
working out of a virtual office, or a CEO sitting in an expensive downtown office
building, they’re going online for one purpose to sell. And they’re leaving no stone
unturned in their efforts to make it safe and easy for their customers to buy.” (April
Dunca)
“Advantages of going online: Powerful. Fast and efficient marketing and
communication tool and medium, telecommuting reduces the number of cars and car
miles. Very inexpensive way to reach new market and interact with them. Office and
transportation cause savings. Unlimited possibilities, you can auto make your order and
payment processes, your customer support task and more, global presence 24/7.
( Zhenya Beck)
CHAPTER III
METHODOLOGY
RESEARCH DESIGN
The researchers used the Descriptive Comparative Studies. This research design
would determine the comparison between direct marketing and online marketing.
LOCALE OF THE STUDY
The study was conducted at Senior High School building of Sanchez Mira
National High School. Located at Magacan, Sanchez Mira, Cagayan.
RESPONDENTS OF THE STUDY
The respondents were the Senior High School students of Sanchez Mira National
High School who buy online.
SAMPLING TECHNIQUES OF THE STUDY
The study used was purposive sampling because the respondents were those
students who are interested in buying through online marketing and direct marketing.
DATA GATHERING
The researchers used sets of questionnaires to elicit information from the
respondents.
STATISTICAL TOOL
The researchers used frequency distribution and arithmetic mean (average) to determine
the comparison between online and direct marketing

CHAPTER IV
RESULTS AND DISCUSSION
This chapter presents the results and findings of Comparative Study: Online marketing
and Direct Marketing.
Discussion of Findings
are the online shops preferred by the respondents?3. What are the direct shops preferred
The table 1.1 shows the profile of the respondents in terms of sex. Out of 50
respondents, 35 or 70 % are females while 15 or 30% are males. This implies that
females are more dominant than the males.
LE 1.1: PROFILE OF THE RESPONDENTS IN TERMS OF SEX
SEX FREQUENCY %
FEMALE 35 70
MALE 15 30
n=50 100
The table 1.2 indicates the profile of the respondents in terms of age. Out of 50
respondents, 5 or 10% of them are 16 years old, 13 respondents or 26% are 17. 29 or
58% are 18. 3 or 6% are 19 .The table reveals that there are no respondent whose age
ranges from ages 20 and 21. This implies that most of the respondents are in their legal
age.
TABLE 1.2: PROFILE OF THE RESPONDENTS IN TERMS OF AGE
AGES FREQUENCY %
16 5 10
17 13 26
18 29 58
19 3 6
20 0 0
21 0 0
n=50 100
On the other hand, the table in the next page shows the preference in buying
product using online marketing. Out of 50 respondents, 44 or 88 of the respondents use
Lazada in buying online, 3 or 6 use Shopee and Sophie while there’s no respondents’
using Amazon and Zalora in buying products. This implies that Lazada is the most
preferred by the respondents in buying product.

TABLE 2: PREFERENCES IN BUYING PRODUCTS USING ONLINE
ONLINE MARKETING FREQUENCY %

LAZADA 44 88
SHOPEE 3 6
AMAZON 0 0
ZALORA 0 0
SOPHIE 3 6
n=50 100
The table 3 indicates the preference in buying product using direct marketing.
Out of 50 respondents 13 or 26% use Natasha in buying. 25 or 50% use Avon while
there’s no respondents’ buy product in MSE and Nathaniel and 12 or 24 buys in
DIRECT MARKETING FREQUENCY %

NATASHA 13 26
AVON 25 50
MSE 0 0
NATHANIEL 0 0
BOARDWALK 12 24
n=50 100
TABLE 3: PREFERENCE IN BUYING PRODUCT THROUGH DIRECT
The table 4 shows the comparative analysis between online and direct marketing.
The data shows that the respondents agreed to the preferences of online and direct
marketing. However, the average of direct marketing is higher which is .028 rather than
online marketing. This implies that almost of the respondents agree to the advantages of
both online and direct marketing.
TABLE 4: COMPARATIVE ANALYSIS OF THE RESPONDENTS’
PREFERENCE IN BUYING PRODUCT
Preference AVERAGE
ONLINE MARKETING 4 AGREE
DIRECT MARKETING 4.028 AGREE
The table 5 indicates the preference in buying product. Out of 50 respondents, 49
respondents buy foods through direct while 1 respondent buy through online. 18
respondents buys cosmetics through online while 32 respondents through direct. In
TABLE 5: PREFERENCE IN BUYING PRODUCTS
PRODUCTS ONLINE DIRECT

FOOD 1 49
COSMETICS 18 32
BOOKS 10 40
CLOTHES 31 19
MOBILE PHONE 12 38
SHOES 20 30
ACCESSORIES 17 33
PHONE CASES 32 18
SCHOOL
SUPPLIES 3 47
CHAPTER V
SUMMARY, CONCLUSION AND RECOMMENDATIONS
SUMMARY
are the online shops preferred by the respondents? 3. What are the direct shops preferred
The study found out that based on the profile of the respondents in terms of
sex, 35 of them is female while 15 are male. This implies that females are more
dominant than the males.
The study found out that based on the profile of the respondents in terms of age,
5 of them are 16 years old, 13 of them are 17 years old, 29 of them are 18 years old
while there are no respondent whose age ranges from ages 20 and 21. This implies that
most of the respondents are in their legal age.
product through online, 44 of them use Lazada in buying online.3 of the respondents use
Shopee and Sophie while there are no respondents’ use Amazon and Zalora in buying
products. This implies that Lazada is the most preferred by the respondents in buying
product.
product through direct. 13 of the respondents use Natasha in buying, 25 of them use
Avon while there’s no respondents’ buy product in MSE and Nathaniel and 12 buys in
The study found out that based on the analysis of the respondents’ preference in
buying product. 4 are the average of online marketing while in direct marketing is 4.028.
This implies that almost of the respondents agree to the advantages of both online and
direct marketing.
product, 49 respondents buy foods through direct while 1 respondent buy through online.
18 respondents buys cosmetics through online while 32 respondents through direct. In
CONCLUSION
Based on the result and findings of the study, the following conclusions are
drawn:
1. The study found out that based on the profile of the respondents in terms of sex,
35 of them is female while 15 are male and based on the profile of the
respondents in terms of age the respondents who mostly buy products online
are at their legal age.
2. The study found out that Lazada is the most preferred online shops by the
respondents in buying products.
3. The study found out that Avon is the most preferred direct shops by the
respondents in buying products
4. The study found out that based on the analysis of the respondents’ preference in
buying product the respondents agreed to the advantages of online and direct
marketing.
5. The study found out that the respondents preferred to buy food, cosmetics,
books, mobile phones, shoes, accessories and school supplies through direct
while clothes and phone cases are through online.
RECOMMENDATION
Based on the findings of the research the researcher hereby makes the following
recommendation:
1. The study should be conducted to further analyze and understand the comparison
of online and direct marketing
2. Customers should buy through direct for them to see the products clearly
especially foods.
3. The study should be continued by another researchers.

BIBLIOGRAPHY
https://www.scribd.com/document/348202121/4987-Comparative-Study-of-Online-
Marketing-and-Traditional-Marketing-in-Indian-Scenario-Asb?query=
https://en.m.wikipedia.org/wiki/Marketing
https://www.techopedia.com/definition/26363/online-marketing
https://en.m.wikipedia.org/wiki/Direct_marketing
https://www.creationinfoways.com/blog/article/website-development/the-difference-
between-direct-marketing-and-digital-marketing.html
https://m.economictimes.com/definition/product
https://www.business.qld.gov.au/running-business/marketing-sales/marketing-
promotion/direct-marketing/using/benefits
https://www.digitalvidya.com/blog/advantages-of-internet-marketing/
https://smallbusiness.chron.com/advantages-disadvantages-direct-marketing-internet-
20526.html
https://www.scribd.com/doc/90800492/Literature-Review-on-Direct-Marketing
https://www.ukessays.com/essays/marketing/literature-review-of-online-purchase-
intention-marketing-essay.php
APPENDICES
Appendix A
Letter-Request to the Officer in Charge
January 8, 2019
MR. MANUEL M. CACATIAN

Officer In Charge
Sanchez Mira Cagayan
Sir:
The undersigned are currently undertaking a research study titled,

“COMPARATIVE ANALYSIS: ONLINE MARKETING AND DIRECT
MARKETING” in partial fulfillment of the requirements in the subject, Practical
Research 2.
In connection may we ask permission from your office to allow us to conduct our
research in your prestigious school?
We anticipate with thanks on your approval on this request.
Respectfully yours,
(SGD)SHINETH C. PUCAN
(SGD)GENEVIEVE M. GRANDE
Researchers
Noted:
(SGD)JENNY LYN S. DE LA CRUZ

Subject Teacher
Approved:
(SGD)MANUEL M. CACATIAN
OIC
Appendix B
Letter-Request to the Research Adviser
MRS. MAJEL M LIBAN

Faculty Member
Sanchez Mira, Cagayan
Maam:
The undersigned are currently undertaking a quantitative research titled,

“COMPARATIVE ANALYSIS: ONLINE MARKETING AND DIRECT
MARKETING” in partial fulfillment of the requirements for our subject Practical
Research II.
In connection, may we humbly request your generosity to be our adviser for our
research. We believe that you have the wisdom to assist us in making our research a
success. Also, we know that you can help us fulfill our research.
Thank you very much for your unwavering support.
Very truly yours,
Researchers
Noted:
(SGD)JENNY LYN S. DE LA CRUZ

Subject Teacher
Approved:
(SGD)MAJEL M. LIBAN
Research Adviser
Appendix C
Letter-Request to the Respondents
Dear Respondents,
The undersigned are undertaking a research study titled, “COMPARATIVE

ANALYSIS: ONLINE MARKETING AND DIRECT MARKETING” in partial
fulfillment of the requirements in the subject, Practical Research 2.
In this regard, may we request your generosity to answer freely the questionnaire.
Rest assured that all information or data will be treated with confidentiality.
Thank you very much for your unwavering support.
Very truly yours,
Researchers
Noted:
(SGD)MAJEL M. LIBAN
Research Adviser
SAMPLE QUESTIONAIRE
COMPARATIVE ANALYSIS BETWEEN ONLINE MARKETING AND

DIRECT MARKETING
Name: ________________________________________ Section: ______________
Direction: Please read the questions carefully and indicate your response by
selecting the most appropriate choice.
1. Profile / Personal Data
Sex: ( ) Female ( ) Male
Age: ( ) 16 ( ) 17
( ) 18 ( ) 19
( ) 20 ( ) 21
2. Preference in online shopping
Online marketing:
( ) Lazada
( ) Shopee
( ) Amazon
( ) Zalora
( ) Sophie
3. Preference in direct marketing
Direct marketing:
( ) Natasha
( ) Avon
( ) MSE
( ) Nataniel
( ) Boardwalk
Direction: Please read the questions carefully and indicate your response by
selecting the most appropriate choice.
2. Preferences
5 – Strongly Agree
4 – Agree
3 – Neither Agree nor disagree
2 – Disagree
1 – Strongly Disagree
A. Online Marketing 5 4 3 2 1
1. You can visit the information about the product.
2. There are no travel costs.
3. You can reserve product anytime.
4. Can shop at any time of the day.
5. Many choices to choose from.
6. There are items that you cant buy in direct but you can
find it online.
7. You have a chance to earn money for the payment of the
product you're going to buy.
8. No crowds.
9. It is more convenient than direct marketing.
10. No sales pressure.
B. Direct Marketing 5 4 3 2 1
1. You can get the product in short period of time.
2. You will see if the product is original or imitation
only.
3. There’s no need to transact online to buy product.
4. You can check if the product is working or damage.
5. You can try the product if it’s fits to you.
6. Less expensive than online marketing.
7. You can exchange the product to another product if
it's not properly working.
8. Can choose properly. 24
9. No shipping fee and delays.
10. You can avoid to be fool by the seller
Direction: Please read the questions carefully and put a check ( ) on the space
provided.
3. Preference in buying product
Items Online Marketing Direct Marketing
1. Food ( ) ( )
2. Cosmetics ( ) ( )
3. Books ( ) ( )
4. Clothes ( ) ( )
6. Mobile Phone ( ) ( )
7. Shoes ( ) ( )
8. Accessories ( ) ( )
9. Phone cases ( ) ( )
10. School supplies ( ) ( )

CURRICULUM VITAE
PERSONAL DATA
NAME: SHINETH C. PUCAN
DATE OF BIRTH: OCTOBER 20, 2000
ADDRESS: TOKITOK, SANCHEZ MIRA, CAGAYAN
CITIZENSHIP: FILIPINO
CIVIL STATUS: SINGLE
RELIGION: LUTHERAN
FAMILY BACKGROUND
FATHER: NOLI G. PUCAN
MOTHER: MAGIE C. PUCAN
BROTHER: RICHARD C. PUCAN
SISTER: MELISSA C. PUCAN
EDUCATONAL ATTAINMENT
ELEMENTARY: TOKITOK ELEMENTARY SCHOOL
YEAR: 2012-2013
JUNIOR HIGH SCHOOL: SANCHEZ MIRA NATIONAL HIGH SCHOOL
YEAR: 2016-2017
SENIOR HIGHSCHOOL: SANCHEZ MIRA NATIONAL HIGH SCHOOL

CURRICULUM VITAE
PERSONAL DATA
NAME: GENEVIEVE M. GRANDE
DATE OF BIRTH FEBUARY 06, 2001
ADDRESS: CULAO, CLAVERIA, CAGAYAN
CITIZENSHIP: FILIPINO
CIVIL STATUS: SINGLE
RELIGION: CHURCH OF CHRIST
FAMILY BACKGROUND
FATHER: DON S. GRANDE
MOTHER: ELVIRA M. GRANDE
BROTHER: DAVE M. GRANDE
GIDEON M. GRANDE
EDUCATONAL ATTAINMENT
ELEMENTARY: CULAO ELEMENTARY SCHOOL
YEAR: 2012-2013
JUNIOR HIGH SCHOOL: SANCHEZ MIRA NATIONAL HIGH SCHOOL
YEAR: 2016-2017
SENIOR HIGHSCHOOL: SANCHEZ MIRA NATIONAL HIGH SCHOOL


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SANCHEZ MIRA NATIONAL HIGH SCHOOL SENIOR HIGH SCHOOL

COMPARATIVE STUDY: ONLINE MARKETING AND DIRECT MARKETING

In partial fulfillment of the requirements in

This quantitative research entitled, “COMPARATIVE ANALYSIS: ONLINE

MARKETING AND DIRECT MARKETING” prepared and submitted by SHINETH

C. PUCAN and GENEVIEVE M. GRANDE, in partial fulfillment of the requirements in

the subject Practical Research is hereby recommended for Oral Evaluation.

Approved by the Tribunal on Oral Examination with a grade of _________%.

another have contributed in making this study possible.

To Mr. Manuel Cacatian, officer in charge of Sanchez Mira National High

valuable comments, guidance and suggestions.

for cooperating to finish our study.

and supportive friends, classmates who provided unending inspirations.

This study is dedicated to my parents, who are always there to support me

my brother and sister whom I am truly grateful for having in my life.

Above all, to the Almighty God for the guidance.

This study is wholeheartedly dedicated to my beloved parents, Elvira Grande

for the star and chase my dreams.

To my brothers, relatives, friends, and classmates who shared their words of

advice and encouragement to finish this study.

and for giving us a peaceful life.

TITLE: COMPARATIVE ANALYSIS: ONLINE MARKETING

AND DIRECT MARKETING

RESEARCHERS: SHINETH C. PUCAN

STRAND: ACCOUNTANCY, BUSINESS AND MANAGEMENT

SCHOOL: SANCHEZ MIRA NATIONAL HIGH SCHOOL

MAGACAN, SANCHEZ MIRA, CAGAYAN

ADVISER: MAJEL M. LIBAN

SCHOOL YEAR: 2019

by respondents? 4. What is the preference of the respondents in buying products? 5.

What is the preferred type of marketing of the respondents in buying products?

Online Marketing and Direct Marketing.”

dominant than the males.

most of the respondents are in their legal age.

through direct which is half of the respondents use.

18 respondents buys cosmetics through online while 32 respondents through direct. In

product rather than just seeing it on screen.

most preferred of the customers in buying products.

TABLE OF CONTENTS viii

Background of the Study 1

Statement of the Problem 1

Scope and Delimitation 1

Significance of the Study 2

2. REVIEW OF RELATED LITERATURE

Review of Related Literature and Studies 4

Locale of the Study 7

Respondents of the study 7

Data Collection Method 7

Data Gathering Procedure 7

4. RESULTS AND DISCUSSION

5. SUMMARY, CONCLUSIONS, AND RECOMMENDATION 13

Letter Request to the OIC 19

Letter Request to the Research Adviser 20

Letter Request to the Respondents 21

a product or service. It is the process by which companies create costumer interesting

communication, and business development. It is an integrated process through which

Marketing is the study and management of exchange relationships. It is use to

can be concluded that Marketing is one of the premier components of business

Direct Marketing is a promotional method that involves presenting information

advertising middleman. It is the target form of marketing that presents information of

potential interest to a consumer that has been determined to be a likely buyer.

Online Marketing is also called “internet marketing or online advertising”. It is a

internet. It includes a wider range of marketing elements than traditional business