Add to Cart: Determining the Percentage of Senior

Highschool Students of Father Saturnino Urios University

Morelos Campus Who Shop Online

In Partial Fulfillment of the Requirements for Practical

Research 2

By:

John Lloyd Aquino

Christine Eblamo
Jethro Joseph Plaza
Yna Rhose Tutor

May, 2022
 ABSTRACT

Add to Cart: Determining the Percentage of Senior High

School Students of Father Saturnino Urios University
Morelos Campus Who Shop Online

John Lloyd Aquino, Christine Eblamo, Yna Rhose Tutor,

Jethro Plaza

Ever since the pandemic began, there has been a lot of

people who started online shopping. Online shopping is the
process of buying products and things using the internet.
People have begun using their computers and cellphones to
shop online due to the effect of the pandemic where people
are encouraged to stay at home. Online shopping
applications are a great alternative for consumers to buy
goods considering that it gives access to shop for needs
and wants in the comfort of their homes. Given the rise of
consumers starting to shop online more frequently, this
study aims to identify the percentage of the senior high
school (SHS) students of Father Saturnino Urios University
(FSUU) who shop online, the shopping applications they
usually use and to what extent do they prefer shopping
online.

After conducting a survey with the use of a survey

questionnaire, the researchers found out that 77.55% of the
SHS students shops online. 45.40% are male and 54.60% are
female. 96.5% of the total female SHS students shops
online, while 62.7% of the total male SHS students shop
online. The researchers were able to find out that the most
frequently used shopping application the SHS students use
is Shopee, followed by Lazada, SHEIN, Zalora, Amazon,
Carousell, and Alibaba, accordingly. The researchers also
found out that the SHS students of FSUU Morelos Campus have
a high preference over online shopping.

Keywords: Online Shopping, Percentage, SHS Students

ii.
 ACKNOWLEDGEMENTS

This research study would not have been possible if

only we, the researchers, are the only ones to complete

this. This research would not have been successful without

the help of the following people:

First and foremost, we would like to thank our

Practical Research 2 advisor, Mrs. Orbelle I. Supas for

giving us the opportunity to hone our skills in making our

research. This study would not have been possible without

her advices and suggestions. His patience, experience, and

skills have contributed greatly to the success of our

research study, and for that we are grateful.

We also want to thank Mrs. Rosie Mae Betantos as she

served as our Statistician and helped us in terms of our

statistical treatment in interpreting the data gathered.

Her expertise in terms of analyzing and interpreting data

has helped us in the success of our research study.

We also want to thank the respondents for allowing us

to conduct the online survey. This study would not have

been possible without their participation.

iii.
 We would also like to extend our deepest gratitude to

our families and loved ones who have helped us emotionally

throughout the crafting of this research. Their undying

support and encouragement inspired us to stay strong and

focused.

Last but definitely not the least, to God, for giving

us the necessary strength and health to complete this

research. Without His incomprehensible and divine

providence, this study would not have been possible.

iv
 DEDICATION

This research study is dedicated to our beloved

parents, who have been continuously supporting us,

emotionally and financially. They have been our source of

inspiration to focus and gave us guidance in terms of not

giving up.

This study is also dedicated to our research advisers,

as well as friends and classmates who shared a piece of

knowledge, encouragement, and advice in finishing this

research study. This research study wouldn’t have been

successful without you.

And lastly, we dedicate this research study to

Almighty God, the Father. We thank you for the guidance,

strength, good health, power of the mind, and the skills to

be able to finish this research study. All of these, we

offer to you.

v.
 TABLE OF CONTENTS

PAGE

TITLE PAGE i

ABSTRACT ii

ACKNOWLEDGEMENT iii-iv

DEDICATION v

TABLE OF CONTENTS vi.

LIST OF TABLES vii

LIST OF FIGURES viii

CHAPTER I 1-14

CHAPTER II 15-21

CHAPTER III 22-28

CHAPTER IV 29-32

BIBLIOGRAPHY 33-37

APPENDICES 38-46

CURRICULUM VITAE 47-50

vi.
 LIST OF TABLES

TABLE Page

1 Population, Population per 15-16

Gender, Sample per Gender of
each section in the 11th and
12th grade.

2 Mean scoring range and verbal 25

interpretation

3 Responses of the SHS Students of 26

FSUU Morelos Campus about their
level of agreement towards the
statement– “I prefer shopping
online”

vii.
 LIST OF FIGURES

Figure Page

1 Conceptual Framework of the 9

Research Study

2 Value and Percentage of Female 22

and Male SHS Students of FSUU
Morelos Campus who shop and do
not shop online

3 Frequently used shopping 24

applications of the SHS of FSUU
Morelos Campus.

viii.
 CHAPTER I

THE PROBLEM AND REVIEW OF RELATED LITERATURE

BACKGROUND OF THE STUDY

Online Shopping is the process of buying products and

things using the internet. In an article from Computer Hope

(2020), Online shopping generally implies being online,

going on a seller’s website, choosing things you desire,

and then setting it for its delivery. Online shopping has

been around for roughly as long as 20 to 25 years now. It

has substantially gained in popularity. And in today’s day,

you can acquire practically everything available on the

internet. People have begun using their computers and

cellphones to shop online especially now that we are in the

midst of a pandemic where people are really encouraged not

to go out of their homes as much as possible to lessen the

risk of them acquiring the COVID-19 virus.

Since the pandemic began, there has been a serious

shortage of access to materials, as a lot of businesses in

cities have closed and were bankrupt because of the

situation. Additionally, many consumers opt to stay at home

to avoid exposure to the deadly COVID-19 virus. This is

where the consumers began to shop more online (Rehman et

al., 2020). Lazada, Shopee, Amazon, Alibaba, and E-bay are

just some of the online retailing apps that offer a diverse

selection of products. What makes these online shopping

applications beneficial–especially now with our society’s

situation today is that these are like a one-stop-shop for

the consumers. You can purchase almost anything, from house

essentials to gadgets, to make-up, or even fashion

accessories–all done within just a tap of a finger and you

can have it delivered to your houses.

Given the pandemic, online shopping applications are a

great alternative means for consumers to buy goods

considering that it is more convenient. It gives consumers

the ability to access and shop for their needs and wants in

the comfort of their homes– at any time, without having

the need to go outside.

The researchers of this study chose to take a look and

were interested in finding out the number of senior high

school students who engage in online shopping, the online

shopping applications they usually use, and to what extent

do they prefer shopping online. This research is titled

2
“Add to Cart: Determining the Percentage of Senior High

school Students of Father Saturnino Urios University who

shop online.” and has an objective to see the different

online shopping behaviors of these senior high school

students who may have already developed a strong sense of

responsibility. In this way, it can help the body of

knowledge in a way that it could provide information about

their preference over shopping online and the usual

applications that they use.

REVIEW OF RELATED LITERATURE

Ever since the pandemic began, customers' shopping

habits have shifted from traditional to online. Online

shopping, or e-commerce, is gaining popularity as a result

of its convenience and efficiency for customers. E-commerce

is a term that refers to the act of purchasing or selling

goods or services over the Internet (Cunningham, 2019). The

purpose of this research study is to determine the

percentage of senior high school students who shop online,

and to know what common shopping applications they usually

use when they shop online. The following are literature

found by the researchers that they believe would help the

strengthening of the study.

3
online shoppers in the Philippines by age group and gender

In a Statistical report by Statista Research

Department (2021), they found out that about 52% of the

online shoppers belonged to the age group between 25 to 34

years old in 2018, this age group has the highest number of

online shoppers among other age groups. However, the age

group between 18 to 24 years old comes second having about

24% of the total online shoppers, despite the age group

being the youngest.

On the other hand, in another statistical report

reported by We Are Social and Hootsuite (2021) in their

Digital Statshot for the year 2021 in the Philippines, that

as of January 2021, 77.2% of the internet users that

purchased a product online for the past month belonged to

the age group between 16-24 years old. It was also stated

in the statistical report that there were more women

(11.5%) who shopped online than of men making online

transactions (8.2%).

4
 It was also stated in a news article by Llemit (2021)

in Philstar Global, that according to a commissioned survey

by Shopback, they have shared that there has been a

significant increase in the number of consumers shifting to

buying retail and essential goods online when the pandemic

started. It was also stated there that 77.1% of the female

respondents spend more time browsing when online shopping

than men.

In the 2017 Global Online Consumer report conducted by

KPMG International (2017), 58% of the consumers said that

they prefer shopping online because they have the ability

to shop 24/7 compared to the traditional way of shopping.

54% also said that they have a very high preference over

online shopping because it gives them the ability to

compare prices. While 46% of them said that there are a lot

more online sales and better prices in the online market.

And 40% agreed that it saves them time.

All the literature mentioned above are believed to be

useful by the researchers as they can use this as a basis

when comparing the statistics of the female and male senior

high school students as most of the senior high school

students belong to the age group of 18-24 years old and to

5
know whether it is true that women shop more online than

men and to see how many students have a high preference or

low preference over online shopping.

Shopping applications frequently used by consumers online

With the existence of COVID-19, it disrupted the

systems of every country, the COVID-19 forced a wide

shutdown of institutions and imposed strict health

protocols, putting almost everyone inside of their houses.

Due to the lockdown, consumers turn to online shopping,

considering it a safer and more convenient way of buying

things and essentials. According to Global Data (2021), the

pandemic is one of the key factors in accelerating the

e-commerce sector in the Philippines, in which they

recorded growth in e-commerce sales. From 11.8% in 2020, it

increased to 15.1% during the second year of the pandemic.

Further, GlobalData forecasted that the increase in

e-commerce transactions will soar up to a compound annual

growth rate of 17% between the years 2021 to 2025. With the

increasing online transactions, the number of online

sellers also increases. According to the Department of

Trade and Industry (DTI) there is a whopping increase of

registered online sellers. From 1,700 registered online

sellers in January-March 2020(pre-pandemic), it increased

6
to 93,318 in January 2021. According to the study of VISA,

52 percent of Filipinos shopped online through apps and

websites for the first time during the pandemic, and 43

percent of them made their first online purchase using

social media channels.

As per Prosperna (2022), the five leading online

shopping platforms in the Philippines in 2021 are Lazada,

Shopee, Carousell (also known as OLX before), Zalora, and

Facebook Marketplace. Lazada as the leading online shopping

platform has an estimated 9.3 million monthly visits. This

online marketplace offers several types of products

including consumer electronics, household goods, toys,

fashion, sports equipment, and groceries. Following Lazada

is its closest competitor that has the same offerings as

Shopee with an estimated monthly visits of 11.5 million.

Third, the most visited ecommerce platform in the

Philippines is Caroussell. Carousell has an estimated

monthly visit of 2.3 million. Carousell is an online

marketplace that allows people to sell secondhand goods.

The product categories available on Carousell include: Cars

& Property, Fashion, Home & Living, Electronics & Mobiles.

Fourth on the list is Zalora with an estimated monthly

visit of 1.6 million. Zalora is an online fashion boutique

7
that features different independent fashion brands. Last on

the list is the Facebook Marketplace with an estimated

monthly visitor of 79.6 million. The Facebook Marketplace

lets the consumer list products nearby.

The literature about knowing what are the most

frequently used shopping applications in the Philippines

mentioned above are believed to be beneficial for the

success of this research given that these could be used as

a basis for comparison purposes on the findings of this

research.

Throughout the chapter, it is evident that there has

already been a lot of studies that were conducted about

online shopping, and the common applications used by

consumers. But the researchers believe that this will still

have a significant contribution to the body of knowledge as

it can also supplement more information about the topic,

specially in the context of senior high school students in

the locality. This will be done by determining the

percentage of senior high school students from Father

Saturnino Urios University Morelos Campus who shop online

and to know more about the usual applications they

frequently use when buying online. The related literature

mentioned in this chapter are believed to be useful in the

8
conduction of this research study because it will serve as

a guide for them, and at the same time, they can use it as

a basis and can compare whether the results of this study

is the same with the previous findings of the studies

mentioned, from there they could see whether there is

consistency or there has been a change.

CONCEPTUAL FRAMEWORK

Independent Variable Dependent Variable

Figure 1: figure 1 shows the conceptual framework of the

research study

Figure 1 above depicts the research paradigm of the

study. The independent variable of this research study

will be online shopping, as this is the variable that will

test the dependent variable, or in other words, it is

expected to have and produce an influence on the dependent

variable. The dependent variable for this research study,

9
on the other hand, will be the percent of Senior High

school students of Father Saturnino Urios University

Morelos Campus who shop online given that this is what is

going to be tested or in other terms, it is dependent on

the manipulation of the independent variable.

STATEMENT OF THE PROBLEM

The study focuses on determining the percentage of

senior high school students of FSUU Morelos Campus who shop

online, the online shopping applications they usually use,

and as to what extent do they prefer shopping online. This

study aims to answer the following research questions:

1.) What is the percentage of the female and male senior

high school students of FSUU Morelos Campus who shop

online?

2.) What online shopping applications do the senior high

school students of FSUU Morelos Campus usually use

when they shop online?

3.) To what extent do the senior high school students of

FSUU Morelos Campus prefer shopping online?

10
SIGNIFICANCE OF THE STUDY

This study will provide an insight on the various

significance of the study about the interaction of students

towards online shopping. The result of this study will

bring benefits to the following:

To the students. The result of this study will enable the

student to be aware of their behavior towards e-commerce.

To the online sellers. Since this study also aims to know

the commonly used online shopping platform, the future

seller can position themselves as to what shopping platform

should they use to sell their products.

To the online shopping application developers. The result

of this study will determine the most frequently used

shopping application, therefore developers can see whether

their application needs improvement and see what they can

do to improve their online shopping application platform.

To the future researchers. The result of this study will

help the future researchers in making studies related to

e-commerce.

11
SCOPE AND LIMITATION OF THE STUDY

This study aims to determine the percentage of the

Senior High School students in Father Saturnino Urios

University who buys things online. This study will also

cover what are the online shopping applications the senior

high students usually use, and to what extent do they

prefer shopping online. All of the data that will be

presented in this paper are from the Senior High School

students of Father Saturnino Urios University (S.Y

2021-2022). The researchers chose the Senior High School

students as the participants of this study because Senior

High School Students are at the allowed age to make their

own transactions or some sense of independence in using the

online shopping platforms.

This research will not discuss deeper on what kind of

items are bought, nor it will elaborate on what is the

purpose of buying those items online. The research only

aims to provide answers to the questions specified in the

statement of the problem section of this paper. The study

will also not include what mode of payment do the students

use when shopping online. Instead, it will solely focus on

determining the percentage of Father Saturnino Urios

University high school students who shop online, what are

12
the online shopping applications they most frequently use,

and to what extent do they prefer shopping online.

The study makes use of survey questionnaires as the

instrument in retrieving data. Due to the COVID-19

pandemic, the researchers are unable to give out the survey

questionnaires to the respondents face-to-face. Therefore,

all survey questionnaires will be distributed online. In

this method, there is a possibility that the students will

not answer the questions with integrity, resulting in the

gathering of inaccurate data. Thus, mentioned above are

considered as a limitation of the study.

DEFINITION OF TERMS

This section operationally defines the terms that may

be crucial for the understanding of the study. The

following operational definitions are provided:

Online Shopping Purchasing things with

the use of the
internet.

Online Shopping Applications The application used

by the customer to buy
things online.

13
 CHAPTER II

METHODOLOGY

RESEARCH DESIGN

To retrieve the percentage of Senior High School

students in FSUU Morelos Campus who shop online, a

quantitative-descriptive research design was employed.

Descriptive research is a quantitative research method that

allows researchers to collect quantifiable data for

statistical analysis of a population sample. It is a method

that allows researchers to identify characteristics,

frequencies, trends, and categories, as well as answer the

questions “what is?” and “what are?”. As a result, because

this research study aims to answer questions that deal with

percentage and questions “what are”, this method is

appropriate for this study.

SAMPLING TECHNIQUE

The researchers utilize simple random sampling and

stratified random sampling for this study. In determining

the number of respondents for this study, the researcher’s

will utilize stratified random sampling method, wherein the

students were divided according to sex, for the aim of this

study is to get the different answers between the both

strata. After that, the researchers will employ simple

random sampling in choosing the respondents.

To extract the accurate sample size from the

population, the researchers will use the Slovin’s formula

for getting the sample size.

Slovin’s formula:

𝑛 = 𝑁/1+Ne^2

Where: n = sample size

N = total population

e = margin of error (5%)

As per the computation using the Slovin’s formula,

with 386 as the population size with 5% margin of error,

the approximate sample size for this study is 196.

To determine the number of the male and female

respondents in each section to participate in the study,

the researchers will utilize the formula:

14
 𝐹𝑒𝑚𝑎𝑙𝑒/Male 𝑆𝑎𝑚𝑝𝑙𝑒𝑠 𝑝𝑒𝑟 𝑆𝑒𝑐𝑡𝑖𝑜𝑛 = (n/N) (𝑃𝑜𝑝𝑢𝑙𝑎𝑡𝑖𝑜𝑛 𝑜𝑓

𝐹𝑒𝑚𝑎𝑙𝑒𝑠/Male 𝑝𝑒𝑟 𝑆𝑒𝑐𝑡𝑖𝑜𝑛)

Where: n = sample size

N = total population.

Grade level / Population Population per Sample per

Section gender gender

Grade 11 F M F M

St. Augustine 59 24 35 12 18

St. Basil 51 27 23 14 12

St. Chrysostom 40 12 28 6 14

St. Gregory 58 28 34 14 17

Grade 12

St. Andrew 43 16 26 8 13

St. Jude 16 6 10 3 5

St. Stephen 41 16 23 8 12

15
 St. Timothy 43 20 20 10 10

St. Titus 39 24 17 11 9

Total 386 173 213 86 110

Table 1: Population, Population per Gender, Sample per

Gender of the SHS Students of FSUU Morelos Campus.

Based on the result, the total of male students to be

surveyed is 110. 61 of the 110 will come from the Grade 11,

in which 18 male students from St. Augustine, 12 from St.

Basil, 14 from St. Chrysostom, and 17 from St. Gregory. The

remaining 49 of 110 will come from Grade 12. In the 49

students, 13 of which came from St. Andrew, 5 from St.

Jude, 12 from St. Stephen, 10 from St. Timothy and 9 from

St. Titus.

The total of female respondents is 86 and 46 of the 86

will come from the Grade 11 students. In the 46 students,

12 are from St. Augustine, 14 from St. Basil, 6 from St.

Chrysostom, and 14 from St. Gregory. The remaining 40 come

from the Grade 12 students wherein 8 students were from St.

Andrew, 3 from St. Jude, 8 from St. Stephen, 10 from St.

Timothy, and 11 from St. Titus.

16
ETHICAL CONSIDERATION

Throughout the whole process of the study, the

researchers will be taking precautions and implementing

proper ethical considerations. Letters will be disseminated

to the respondents, asking for their participation in the

study. The researchers shall not force the respondents to

take part in the study if they do not approve, and for

those who agreed to be part of the respondents for the

study, their identity shall be concealed in strict

confidentiality from the public. The researchers will make

certain that no data leaks occur that could jeopardize the

respondents' privacy.

RESEARCH INSTRUMENT

In order to gather information and data from the

respondents of the study, the researchers will be

conducting an online survey with the use of a

questionnaire, which will be done through Google Forms. The

form was composed of the title of the study, reminders for

the respondents, questions which targeted the retrieval of

the respondents’ demographics, close-ended questions, and

an expression of thanksgiving.

17
 There will be a total of seven (7) questions in the

survey questionnaire, the first (1) question will be asking

whether if they are willing to participate, then three (3)

questions will retrieve the demographics of the respondents

such as their names, sex, and grade level. The other

remaining questions will be for the retrieving of the

answers of the respondents about the research questions.

(4) “Do you shop online?” (5) “What are the online shopping

applications you most frequently use?” (6) “On a scale of

1-5, with 5 being the highest and 1 being the lowest, how

much do you agree on the following statement: I prefer

shopping online”. For the 6th question, the researchers

will be using a Likert scale. Where 5 will be identified as

strongly agree, 4 will be identified as agree, 3 will be

identified as fair/neutral, 2 will be identified as

disagree, and 1 will be identified as strongly disagree.

DATA GATHERING PROCEDURE

The researchers began collecting data for the study by

creating a Google Form with questions that addressed the

problem raised in the first chapter. They then requested a

copy of the SHS student list of FSUU Morelos Campus S.Y.

2021-2022. Using Slovin's formula, the researchers

18
calculated the sample sizes for the male and female strata

of each year level and section after obtaining the list of

SHS students. Following that, using the stratified random

sampling technique, the individuals from each section were

identified.

Once the individuals were randomly selected, the

researchers will be direct messaging the respondents

through the learning management system of the school, or

NEO LMS. A link will be sent to them that would redirect

them to the actual online survey form. The survey form will

consist of all the necessary questions needed to be able to

answer the research questions of this research study. A

letter is attached in the first page of the online survey

as a form of asking consent to the respondents and ensuring

them that all the data gathered will remain confidential.

When all respondents complete the survey, the

researchers will be examining each response individually to

check that the survey questionnaires are answered

correctly. The results will be then imported to a Microsoft

Word document, where they are grouped according to the

sequence of the research problems identified in the first

19
chapter. From there, the researchers can then be able to

analyze the given data.

STATISTICAL TREATMENT

This section of the research study displays the

statistical treatment of data as it is needed to make use

of the data in the appropriate form. The structuring of

data is equally important so that suitable conclusions can

be reached.

The statistical treatment that will be utilized for

the interpretation of the data that will be collected will

be mean and frequency distribution. A mean is the average

of the numbers. To calculate it, you will have to add up

the numbers and divide by how many numbers there are.

Through this statistical treatment, it could help answer

the research questions 1 and 3 of this study as it only

focuses as to what is the percentage of senior high school

students of FSUU Morelos Campus who shops online, and to

what extent do they prefer shopping online. To determine

the most used shopping application or the 2nd research

question, the statistical tool that will be utilized will

be frequency distribution, since it determines the number

20
of occurrences of distinct values distributed within a

given period or interval. Frequency distribution would be

the most appropriate statistical tool to use when finding

out the most used shopping application since it determines

the frequency of the occurrence as to how many students use

the specific shopping application

21
 CHAPTER III

RESULT AND ANALYSES

This chapter presents the data gathered after the

researchers conducted the survey, along with their

interpretations. The presentation of the data corresponds

to the order of the questions in the statement of the

problem.

RESEARCH QUESTION 1: What is the percentage of the female

and male senior high school students of FSUU Morelos Campus

who shop online?

Figure 2: a figure showing the value and percentage of Female and Male

SHS students of FSUU Morelos Campus who shop and do not shop online
 Figure 2 above shows a pie graph showing the

percentage of female and male SHS students of FSUU Morelos

Campus who shop online. Out of the 196 SHS students

surveyed, 69 males or 35.2%, and 83 females or 42.3%

females answered that they do shop online. For a total of

152 respondents or 77.55%.

To be more specific, Only one female SHS student from

St. Augustine, St. Stephen, and St. Titus said that they do

not shop online, the other remaining female SHS students

from other sections said that they do shop online.

On the other hand, 7 out of 18 male students from St.

Augustine, 10 out of 12 students from St. Basil, 9 out of

14 students from St. Chrysostom, 8 out of 17 from St.

Gregory, 12 out of 13 students from St. Andrew, 4 out of 5

students from St. Jude, 6 out of 12 students from St.

Stephen, 8 out of 10 students from St. Timothy, and 5 out

of 9 male students from St. Titus said that they do shop

online.

RESEARCH QUESTION 2: What online shopping applications do

the senior high school students of FSUU Morelos Campus

usually use when they shop online?

23
 Figure 3: a figure showing the senior high school students of FSUU

Morelos’s most frequently used shopping application.

Figure 3 above shows a bar graph showing the most

frequently used shopping application the senior high school

students of FSUU Morelos Campus uses. Shopee, is the most

frequently used and has 138 respondents or 70.41% of the

total respondents surveyed saying that they use it, Lazada

has 98 respondents which is 50% of the total students

surveyed, followed by SHEIN having 48 which is 24.49% of

the totals students surveyed, followed by Zalora that has

27 respondents or 13.78% of the total students surveyed

saying they use it, followed by Amazon, Carousell, and

Alibaba having 15 (7.65%) , 12 (6.12%) and 11 (5.61%)

24
respectively. With that being said, Shopee is the most

frequently used shopping application the senior high school

students of FSUU Morelos Campus use when shopping online.

RESEARCH QUESTION 3: To what extent do the senior high

school students of FSUU Morelos Campus prefer shopping

online?

STATEMENT VALUE RANGE VERBAL INTERPRETATION

Very High Preference

STRONGLY AGREE 5 4.21-5.00
over online shopping

High preference over

AGREE 4 3.41-4.20
online shopping

Neutral preference or

NEUTRAL 3 2.61-3.40 fair preference over

online shopping

Low preference over

DISAGREE 2 1.81-2.60
online shopping

Very low preference

STRONGLY DISAGREE 1 1.00-1.80
over online shopping

Table 2: Mean scoring range and verbal interpretation

25
Demographic Frequency Distribution of the
s Respondents’ Responses Mean Verbal
value Interpretati
SD D N / F A SA on
(1) (2) (3) (4) (5)

Female 1 6 24 43 12 3.69 High

SHS preference
Students over
of FSUU online
Morelos shopping
Campus

Male SHS 7 29 31 30 13 3.12 Neutral/fa

Students ir
of FSUU preference
Morelos over
Campus online
shopping

OVERALL AVERAGE 3.41 High

(WHOLE SHS STUDENTS OF FSUU MORELOS preference
CAMPUS) over
online
shopping

Table 3: Responses of the SHS Students of FSUU Morelos Campus about

their level of agreement towards the statement– “I prefer shopping

online”

Table 2 seen above depicts the mean scoring range and

verbal interpretation–where strongly agree has a mean range

of 4.21-5.00 with a verbal interpretation of having a very

high preference over online shopping, Agree having a mean

range of 4.20-3.41 and a verbal interpretation of having a

high preference over online shopping, Neutral / Fair having

26
a mean range of 2.61-3.40 with a verbal interpretation of

having a fair/neutral preference over online shopping,

Disagree having a mean range of 1.81-2.60 interpreted as

having a low preference over online shopping , and Strongly

disagree having a mean range of 1.00-1.80 verbally

interpreted as having a very low preference over online

shopping.

On the other hand, table 3 shows the quantified

responses of SHS students of FSUU Morelos Campus about

their level of agreement towards the statement “I prefer

shopping online.” The researchers have divided it according

to its demographics to further specify the level of

preference of each gender about online shopping as it is

evident in research question 1 that there are a lot more

females that shop online than males despite the fact that

there are fewer females than males in the number of

respondents.

A mean value of 3.69 was calculated for the responses

of Female SHS students of FSUU Morelos Campus about their

level of agreement towards the statement “I prefer shopping

online.”. Based on table 1.0, 3.69 falls under the range of

27
agree–which means that the Female SHS students of FSUU

Morelos Campus have a high preference over online shopping.

Moreover, a mean value of 3.12 was calculated for the

responses of Male SHS Students of FSUU Morelos Campus about

their level of agreement towards the statement “I prefer

shopping online.”. With that being said, 3.12 falls under

the range of neutral/fair–which means that the male SHS

students of FSUU Morelos Campus have a neutral/fair

preference over online shopping.

To be able to determine the overall preference of the

senior high school students of FSUU Morelos Campus, the

grand mean for both the female and male SHS students were

calculated yielding a total average of 3.41. 3.41 falls in

between the range of Agree. With that being said, the

senior high school students of FSUU Morelos Campus have a

high preference towards online shopping.

28
 CHAPTER IV

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Presented in this chapter is the summary, as well as

the conclusions drawn, and recommendations of the

researchers based on the analysis and interpretations of

the data collected.

Summary

The purpose of this research was to determine the

percentage of the female and male SHS students of Father

Saturnino Urios University Morelos Campus, as well as

determining the usual shopping applications they use when

online shopping, and as to what extent do they prefer

shopping online. From the data collected, out of the 196

students, it was found that 77.55% SHS students said they

shop online, where 35.2% are males and 42.3% are females.

In terms of the shopping applications the senior high

school students of FSUU Morelos Campus usually use, Shopee

is the most used shopping application where 70.41% of the

total SHS students surveyed said that they use Shopee to

shop online. Followed by Lazada, where 50% of the total SHS

students surveyed said that they use Lazada to shop online.

SHEIN, being third most used shopping application where

24.49% of the total respondents said that they use SHEIN

when shopping online. Followed by Zalora having 13.78% of

the total respondents said that they use Zalora when

shopping online. Followed by Amazon (7.65%) , Carousell

(6.12%) and Alibaba (5.61%) being the least used shopping

application.

Moreover, the study also found out that the senior

high school students of FSUU Morelos Campus have a high

preference for online shopping.

Conclusion

From the findings of the study, the following conclusions

can be drawn:

1.) 77.55% senior high school students of FSUU Morelos

Campus shop online, where 45.40% are male and 54.60%

are female. 96.5% of the total female SHS students of

FSUU Morelos Campus shop online. On the other hand,

62.7% of the total male SHS students of FSUU Morelos

Campus shop online.

30
 2.) The most frequently used shopping application for

the senior high school students of FSUU Morelos Campus

is Shopee. followed by Lazada being the 2nd most

frequently used shopping application. Followed by

SHEIN, Zalora, Amazon, Carousell, and Alibaba,

respectively.

3.) The senior high school students of FSUU Morelos

Campus have a high preference over online shopping.

Recommendations

Based on the findings and conclusions drawn from the study,

the researchers recommend the following for consideration:

Shopping Application Developers. They should determine as

to why consumers prefer one shopping application over the

other. Through knowing the reason, they can use this as a

basis to further develop their shopping application to

better their services and make their shopping platform more

popular to consumers.

Online Sellers. They should determine what shopping

application do consumers prefer and use it to their

advantage. Whatever shopping application is most frequently

31
used, they can use that platform to have more chances to

acquire potential buyers. Moreover, they should also see

what gender online shops more so that they can adjust as to

what items they should sell when selling online.

Sellers. Given the data, it is seen that a lot of students

prefer shopping online. The researchers recommend that

sellers should also engage in online selling since a lot of

consumers already are very open in shopping online.

Future Researchers. They can conduct further research about

E-commerce like knowing the reason as to what do the female

and male consumers usually buy when shopping online, how

many items are they able to buy in a span of a month or

even knowing the reason as to why they prefer shopping

online over other modes of shopping.

32
 BIBLIOGRAPHY

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Hesitant to Shop Online: The Major Concerns towards Online

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Business & Social Sciences. Retrieved February 26, 2022,

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Hesitant_to_Shop_Online_The_Major_Concerns_towards_Online_S

hopping.pdf

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ping-939775

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line%20shopping%EE%80%81%20or%20e-%EE%80%80shopping%EE%80%8

1%20is%20searching,their%20front%20door%29%20without%20ever

%20leaving%20the%20house.

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offers-insights-opportunities-drive-impulse-buys

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Makes Consumers Buy from Internet? A Longitudinal Study of

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%20from%20internet.pdf

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Statista. (2021, November 22). Share of online shoppers

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2021/

37
 APPENDICES

SURVEY QUESTIONNAIRE

Good day fellow senior high!

We are the proponents of a research titled "Add to Cart:

Determining the Percentage of Senior Highschool Students of
Father Saturnino Urios University Morelos Campus Who Shop
Online". In line with this, we are requesting for your
participation in our study.

The research aims to know the following:

1.) To figure out the percentage of SHS students of FSUU
Morelos Campus who shop online.
2.) To figure out the online shopping applications that the
SHS students of FSUU Morelos Campus usually use.
3.) To figure out as to what extent does the SHS students
of FSUU Morelos Campus prefer shopping online.

Your participation would entail that you are allowing us,

the undersigned, to conduct a survey with you, and to
utilize your responses in our data analysis. Rest assured,
we guarantee that the information will be handled and
treated with utmost confidentiality.

Thank you!

Respectfully yours,

JOHN LLOYD AQUINO

CHRISTINE EBLAMO

JETHRO JOSEPH PLAZA

YNA RHOSE TUTOR

Researchers

Noted by:
ORBELLE I. SUPAS
Practical Research 2 Teacher

38
1.) Are you willing to participate?
Yes, I am willing to participate
2.) What is your name?
3.) What is your gender?
Female
Male
4.) Grade and Section
Grade 11- St. Augustine
Grade 11- St. Basil
Grade 11- St. Chrysostom
Grade 11- St. Gregory
Grade 12 - St. Andrew
Grade 12 - St. Jude
Grade 12 - St. Stephen
Grade 12 - St. Timothy
Grade 12 - St. Titus
5.) Do you shop online?
Yes
No
6.) What are the online shopping applications do you
use? (Check all that apply)
Alibaba
Lazada
Shopee
Zalora
Carousell
SHEIN
Amazon
Not applicable (if you answered no in number 5.)
7.) What is your level of agreement to this statement?
“I prefer shopping online”
Strongly agree
Agree
Fair/neutral
Disagree
Strongly disagree

39
SECTION
FEMALES FEMALES MALES MALES
WHO SAID WHO SAID WHO WHO
YES NO SAID SAID NO
YES

GRADE 11

St. 11 1 7 11
Augustine

St. Basil 14 0 10 2

St. 6 0 9 5
Chrysosto
m

St. 14 0 8 9
Gregory

GRADE 12

St. 8 0 12 1
Andrew

St. Jude 3 0 4 1

St. 7 1 6 6
Stephen

St. 10 0 8 2
Timothy

St. Titus 10 1 5 4

40
RQ 2

SECTION Alibaba Amazon Carous Lazad SHEIN Shope Zalo

ell a e ra

GRADE 11

St. 1 4 0 8 5 16 4
Augustin
e

St. 1 4 2 17 9 23 6
Basil

St. 1 1 0 10 0 14 1
Chrysost
om

St. 0 1 3 15 7 22 0
Gregory

GRADE 12

St. 4 3 0 11 9 16 6
Andrew

St. Jude 1 0 0 5 3 7 0

St. 0 0 0 10 3 13 6
Stephen

41
St. 2 2 2 13 6 15 3
Timothy

St. 1 0 1 9 6 12 1
Titus

RQ 3

Female “I prefer Male “I prefer

Responden shopping Responden shopping
ts online” ts online”

1 3 1 1

2 3 2 3

3 3 3 4
4 4 4 2
5 5 5 3
6 4 6 3
7 3 7 3
8 4 8 3
9 4 9 2
10 3 10 2
11 3 11 2
12 3 12 5

13 3 13 5

14 4 14 2

15 3 15 3
16 3 16 3
17 2 17 3

42
18 4 18 4
19 3 19 2
20 3 20 4
21 4 21 3
22 5 22 3
23 4 23 4
24 4 24 4
25 4 25 4
26 4 26 4
27 3 27 5

28 3 28 4

29 5 29 4
30 4 30 5
31 5 31 3
32 5 32 3
33 4 33 5

34 5 34 3

35 5 35 4
36 4 36 2
37 3 37 5
38 5 38 2
39 4 39 4
40 4 40 3
41 2 41 2
42 4 42 2
43 4 43 1
44 4 44 3
45 3 45 3

43
46 4 46 3
47 3 47 4

48 4 48 4

49 4 49 3
50 4 50 3
51 5 51 4
52 4 52 4
53 4 53 3
54 4 54 5
55 5 55 3

56 4 56 2

57 4 57 1
58 4 58 2

59 4 59 2

60 4 60 2
61 3 61 2
62 4 62 4
63 4 63 4
64 4 64 4
65 1 65 4

66 5 66 3

67 2 67 4

68 4 68 3
69 3 69 4
70 4 70 2
71 2 71 3
72 4 72 4

44
 73 3 73 4
74 4 74 2
75 3 75 5
76 3 76 3

77 3 77 5

78 3 78 3
79 4 79 2
80 2 80 1
81 4 81 2
82 4 82 2
83 4 83 2
84 4 84 1
85 5 85 2
86 2 86 4

Average: 3.686047 87 2

88 5

89 2

90 4

91 5

92 1
93 2

94 4
95 4

96 5

97 2

45
 98 3

99 5

100 3

101 3

102 4
103 3

104 4

105 3

106 4

107 2

108 2

109 2

110 1

Average: 3.118182

46
 CURRICULUM VITAE

___________________________________________________________

John Lloyd Ruben Aquino

Home Address: 855 Conception St. Luz
Village, Bayanihan, Butuan City
Contact No.: 09171222381
Email: john.aquino@urios.edu.ph
____________________________________________

Personal Information
Sex: Male
Date of Birth: November 7, 2002
Height: 5’6
Weight: 71
___________________________________________________________

Educational Attainment

Secondary Education : Father Saturnino Urios University

Abp. Carmelo D.F Morelos Campus
March, 2020

Elementary Education : Philippine Electronics and

Communication Institute of
Technology, 2016

___________________________________________________________

47
___________________________________________________________

Christine D. Eblamo
Home Address: Block 27, Lot 21, Emenvil
Subdivision, Ambago, Butuan City
Contact No.: 0926 002 7796
Email: christine.eblamo@urios.edu.ph
_________________________________________

Personal Information
Sex: Female
Date of Birth: June 12, 2003
Height: 5’6”
Weight: 47

___________________________________________________________

Educational Attainment

Secondary Education : Father Saturnino Urios University

Abp. Carmelo D.F Morelos Campus
March, 2020

Elementary Education : Father Saturnino Urios University

Abp. Carmelo D.F Morelos Campus
March, 2016
___________________________________________________________

48
___________________________________________________________

Jethro Joseph E. Plaza

Home Address: Purok 15, Baan Km3,
Butuan City
Contact No.: 0995 922 7560
Email: plazajethro@gmail.com
_______________________________________
Personal Information
Sex: Male
Date of Birth: September 12, 2003
Height: 5’9”
Weight: 60
___________________________________________________________

Educational Attainment

Secondary Education: Father Saturnino Urios University

Abp. Carmelo D.F Morelos Campus
March, 2020

Elementary Education: Divine Seraphim Speech Development &

Study Center Inc., 2016

___________________________________________________________

49
___________________________________________________________

Yna Rhose B. Tutor

Home Address: Purok 8A,Bancasi,
Butuan City
Contact No.: 0970 375 3988
Email: ynarhosetutor@gmail.com
_______________________________________

Personal Information
Sex: Female
Date of Birth: October 31, 2004
Height: 5’2”
Weight: 55kgs

___________________________________________________________

Educational Attainment

Secondary Education : Father Saturnino Urios University

Abp. Carmelo D.F Morelos Campus
March, 2020

Elementary Education : Father Saturnino Urios University

Abp. Carmelo D.F Morelos Campus
March, 2016

___________________________________________________________

50