Concepts For Day-to-Day Posts On Social Network

Day 1 PROMOTIONAL OFFER

Time to flaunt your skills. Publish a photo or video discussing one of your favorite treatments to
provide. A treatment that you are 100% confident in your capabilities. In the caption or video
make sure to discuss why you enjoy this treatment and why you feel so confident in your
capabilities (Do you focus on this treatment? How many years have you been performing this
treatment?).

Day 2 RETAIL FOCUS

Now is the time to make sure your profile is enhanced for retail. Do you have a CTA in your bio?
Is the link in your bio upgraded to your store? Shift your organization focus to online
e-commerce. Today release a video or picture highlighting a popular product on your store.

Day 3 DO A POLL

Publish a picture of yourself to get attention (the IG and FB algorithm chooses photos with
smiles in them). In the caption ask your followers for some feedback. If you've been thinking
about including a brand-new service or have actually been thinking about including a menu of
service add-ons. Ask for your follower's feedback and what they want to see you provide.

Day 4 PRODUCT PROMO

With yesterday's enlightening post in mind let's match it to an item that you sell that supports the
other two posts and highlight this product. What benefits can it bring to your client related to the
ailment? List max 3 benefits in either an image or video form.

Day 5 ENGAGEMENT DAY

Posting a simple, entertaining meme to your feed today but then spend thirty minutes engaging
with your clients on Instagram. Focus in on your clients who you have currently dealt with in the
past. Discover them on Instagram, follow them, send them a friendly Direct Message checking
in. It is necessary to preserve personal client relationships and show that you care.

Day 6 EDUCATE

Provide value. Concentrate on one skin problem or product concern you are asked frequently
and devote a post of your selecting to this ailment/concern. Today we are choosing to inform
and not offer.

Day 7 CONVERSATIONAL POST

Show some love to your clients and let them be part of an AMA (Ask Me Anything) that helps
them. Post a picture/video of yourself or you performing a treatment on a client (this would be a
past picture/video). Let them know that you are taking time to allow them to ask you whatever
comes to their mind. End your caption with a question to promote a discussion in the comments
area.

Day 8 ENTERTAIN

Post a simple, entertaining meme to your feed today but then spend thirty minutes engaging
with your clients on Instagram. Focus in on your clients who you have currently dealt with in the
past. Discover them on Instagram, follow them, send them a friendly Direct Message checking
in. It is necessary to preserve personal client relationships and show that you care. This is a
time to check out brand-new hashtags that you know your ideal customer will be searching for.
Browse the community-specific hashtags that are popular in your town/city.

Day 9 PRODUCT FEATURE.

Focus on one product today that you offer in your online store. Release a picture or video
highlighting the advantages of this product.

Day 10 REQUEST FOR AN EVALUATION.

Always collect customer reviews. Using a praiseworthy source such as Google My Business to
collect your reviews will not only enable a simple method for your customers to leave you a
review but they will likewise enhance your ranking on Google search! Reach out to previous
clients today on social media and through e-mail marketing and request for an evaluation. (This
needs to be a practice as they exit each consultation).

Day 11 SKILL EMPHASIS

Now is the time to flaunt your abilities. Release a video of you speaking about your favorite
treatment, why this treatment is fantastic and who the treatment is matched for. Ensure the
video is no more than 60 seconds so that you can publish it to your Instagram feed!

Day 12 POSTGRADUATE WORK

It is very important to show your social neighborhood that you are still engaged with your craft.
Publish a video or picture showing how you are continuing to hone your skills. Whether it is a
certificate for an online microblading course you've completed or a video discussing what
brand-new skill you have actually refined by practicing on your best friend or partner.

Day 13 EDUCATE

Produce a helpful graphic using Canva and release it to your feed. Go to Instagram stories and
let your followers know you have a new post up that will offer them with a ton of value!
Day 14 ENTERTAIN

Is there a holiday coming up soon? Find a meme for it and tie it in with a reason a person
should visit your online store or physical location.

Day 15 CLIENT

Put the focus on your current clients. You could publish a screen capture of your most current 5
Star review, post a past picture you have with a smiling client, or offer one of your preferred
customers a shoutout on Instagram if they are utilizing among your items. Make it much easier
to find client images by urging your customers to tag you on Instagram. This will allow you easy
access to repost their pictures.

Day 16 RETAIL DAY

Today publish a marketing post showcasing the gift card or retail offerings you presently have
offered. Make sure to connect back to your online shop so your fans can quickly purchase or
take a look at your online store.

Day 17 SUNDAY IS FOR SELF-CARE

Publish a behind the scenes video of you with your preferred facial treatment mask on and talk
your followers through a simple self-care routine! Ensure to use items you are currently selling
so they can quickly visit your store after to buy if they want.

Day 18 TREATMENT EDUCATION

Publish a post utilizing a previous treatment image or video. If you do not have new content
recondition a past image by revamping it in the Instagram Layout app.

Day 19 BEHIND THE SCENES IN YOUR HOME OR OFFICE

Display a behind the scenes (#BTS) of your house life. Whether it is your kids, pets, or scenes
from a vacation, people like to see the skin care professional in its natural habitat.

Day 20 CUSTOMER EVALUATION

Customer reviews are a terrific method to show your followers exactly what your customers love
about your services! Grab one of your customer reviews from Google or Facebook and turn it
into a sensational graphic or video to share on Instagram and FB!

Day 21 ENGAGEMENT DAY

Another engagement day. Post a quick, entertaining meme, then reach out to people for about
30 minutes. These are really useful because companies that blossom on Instagram alter their
mindset from seeing the platform as a publishing platform to a networking platform. Take thirty
minutes today and connect and comment with potential brand-new prospects on Instagram!
Day 22 POST ROUNDUP

Do you have a few buddies in the beauty market? Find others who provide a complimentary
services and shoot them a message recommending a shoutout round robin. Agree to repost
their pictures to your feed and tag them and have them do the same for you! In the caption
mention why you enjoy their services so much. If 5 people round robin each month their
engagement and account growth will be exponential instead of linear.

Day23 INTRO POST

Re-release an intro post and introduce yourself to your brand-new followers. Talk about why you
operate in the skin care market, what keeps you inspired, and how you became the charming
expert you are now!

Day 24 PRODUCT RECOMENDATION

Release a post advising your clients on how to use your favorite product. Cover why you
personally love this product, its benefits, usage and then make sure to inform your followers that
they can purchase it from your online store!

Day 25 SHARE UPCOMING HOLIDAY DEAL.

Tell your following about a deal you'll have coming up soon. Oftentimes, beauty pros permit their
following and customers to buy this offer ahead of time! This might look like $100 gift card's for
the cost of $50 or discounted service packages. Don't be afraid to pre-sell throughout this time.

Day 26 SHARE AWESOME INFO

Do you have an article that you've seen that your followers would definitely enjoy? Share it with
them and discuss why it is necessary for their skin care!

Day 27 PODCAST SHARE

Share your preferred podcast and why you like it!

Day 28 QUOTE SHARE

Find an awesome, inspirational quote and create a pretty graphic from it. On days you post a
quote graphic dedicate 15 minutes to engaging with your present audience because this post
type is not preferred by the IG or FB algorithm so boost it with some authentic community
engagement and outreach.

Day 29 RE-POST A PREVIOUS TREATMENT PHOTO

Re-post a previous treatment photo and share why you enjoy this treatment along with who this
treatment is finest suited for.
Day 30 PRODUCT SHOUTOUT

Offer the skin care line you use and sell. Share a couple of pictures of your favorite products
and why this line is so fantastic. Make sure to tag the brand in your post and included any of
their branded hashtags.

Day 31 SHARE A SKINCARE SELFIE

Post a photo of your skin. If you’re currently treating an issue, so much the better! The best
advertisement is skill at healing one’s self.