Designing Effective Graphics

Dramatic, "larger than life" display graphics are an effective way to get noticed in
today's visually competitive trade show environment. As shows get larger and
splashier every year, the ability to draw potential customers to your booth becomes
more difficult. Properly designed exhibit graphics will increase your presence and
recognition at a show, both of which are essential for successful exhibiting.

Your primary reason for exhibiting at a trade show is to find new customers
amongst a well-targeted audience. Without well designed graphics to attract
attendees, you may never have an opportunity to qualify them as potential
customers.

Be Consistent

Your display graphics should be an extension of your current marketing campaign.

You should reflect similar style, colour and imagery used in your other marketing
materials, onto your display.I'll post the responses you send on my website.

Be Short, But Be Clever

It is tempting to use your display to explain everything about who you are and
what you do. Instead, use a short, but clever message that appeals to your target
audience.

Bigger is Better

Take advantage of the size of your display by creating "larger than life" images that
enhance your company's presence while remaining consistent with your message.

Light it Up

Proper front-lighting can significantly improve the overall look of your display and
draw more attention to your message.

Design Your Graphics to Grow

Too often, graphics are designed to work for only a single display configuration.
However, most portable display systems offered today are modular and can be
expanded. If you own or plan to purchase a portable display, you should strongly
consider designing your graphics to expand along with your system.

To read a complete copy of Brian's article "Designing Effective Graphics" Click here

Please share the tips or questions you'd like answered and in return, I'll send you a
very special Tradeshow Manager's Planner.
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Budget Projections
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3D/2D CAD for design development speed and efficiency
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 Internet communications capability provides the fastest possible response to changing project criteria
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Presentation Scripting
Product presentation support, physical props, graphic or audiovisual for concise communication of benefits and features
Exhibit Graphics
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Signage marketing message wording
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3D/2D CAD fabrication detailing to assure quality and consistency

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Computerized inventory tracking minimizes shipping and in-hall costs while assuring maximum utilization of components
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Attention To Detail Assures Success    Learn More About Project Oversight

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