Acknowledgement

lqe'jg ljZj ljBfno gofF kf7\oqmd cGtu{t :gfts t]>f]

jif{ Joj:yfkg tkm{sf] t[lto jif{df ePsf] Elective Cource dftxtsf]
Project ljifodf &%Ü z}bflGts ljifodf / o;sf] cnfjf @%Ü Field
Work nfO{ ;dfj]z ul/g'n] ljBfyL{ ju{n] Pp6f Joj;flos
kmd{ ;DalGwt sfo{:ynd} uP/ Analytical Report tof/ ug{‘kg]
{ clgjfo{tf cfpF5 . o; k|efjsf/L sbdn] ubf{ olt~h]n cfh{g
u/]sf] ;}bflGts 1fgnfO{ Jojxfl/s 1fgdf kl/0ft ug]{ cj;/ kfpb5g\ .
o;n] ubf{ /rgfTds sfo{sf] ;fy} ;jf{lË0f kIfsf] klg ljsf; x'g'df
dxTjk"0f{ 6]jf k'Ub5 . ctM lqe'jg ljZjljBfnosf] of] lglt clt ;/fxlgo
5.
o; Report tof/ ug]{ ;Gbe{df cled'vLs/0f sIff ;Frfng u/L
dfu{bz{g ug]{ lzIfs >L Og' e§/fO{ tyf SofDk; k|d'v >L ho k|sfz
u'Ktf Ho' k|tL xflb{s cfef/ Jotm ub{5' . o; Report tof/ ug]{ qmddf
lj1fkg ;DaGwL ljljw tTYofÍ pknAw u/fOlbg' x'g] cGgk'0f{ ;f]k
P08 s]ldsn k|f=ln= sf ;+rfns / lj1fkg k|d'v >L ;'jf]w/fh cu|jfn Ho"
nfO{ wGojfb lbG5' . of] Field Work Report k/LIffsf] nflu
lgdf0f{ ePklg o; ;+:yfgsf af/]df hfGg rfxfg]
hf]sf]lxnfO{ ;do ;fk]If (Relevant Data) tYo k|bfg ug]{ 5 eGg] df
ljZj:t 5' .

Sharmila Pokharel
B.B.S. Third Year
(Management Feculty)
Exam Roll No.2170050
 Unit: One
Introducation
1.1 Background
jt{dfg o'udf pBf]u s] xf]< Joj;fo /fli6«o 3]/f gf3]sf] cfhsf]
sfnv08df Joj;fonfO{ Marketing sf] 1fg dfq ck"u x'g] b]lvG5 . Joj;fon]
Marketing sf] cltl/tm Economics, Information, Technology,
Communication sf] klg ;xof]u lng' kb{5 . pBf]u wGbfx?sf] lj:tf/, k|
lt:kwf{ lta|tf h:t} r'gf}tL xfdLn] jt{dfg cjZyfdf b]lv/x]sf 5f} . lo ljleGg k|
sf/sf pBf]u wGbfx?sf] :yfkgf / ablnbf] Joj;flos kl/j]z cg's'n cfˆgf]
Joj;fonfO{ ;Ifd agfpg' kb{5 . o;sf nflu pRr:t/Lo j:t' pTkfbgsf ;fy} ljqmL
ljt/0fsf] vfFrf] kb{5 . pTkflbt j:t'sf] af/]df ;+efljt u|fxsx?nfO{ ;+rf/
ug{ ;s] dfq cfˆgf] Joj;fo jf Aofkf/ ;kmn x'g ;Sb5 . j:t'sf] af/]df ;Defljt u|
fxsnfO{ hfgsf/L u/fOg] plrt dfWod lj1fkg (Advertise) xf] . nlIft ju{nfO{
j:t' lsGg pT;fxLt ug]{, cfjZostfsf] ;[hgf ug]{ / pTkfbgsf] ;"rgf ug]
{ dfWod g} lj1fkg xf] . lj1fkg dfWod eGgfn] ;'rgf k|jfxsf] ef8f] xf] .
lj1fkgsf] ;xof]u ljgf s'g} klg Joj;fo ;kmn x'g ;Sb}g . To;}n]
Joj;fonfO{ lj1fkgsf] d'6' dflgG5 . lj1fkgsf dfWodx? lgDg cg';f/sf 5g\ .
– Television
– Radio
– Magazine
– Wall writing
– Sine Board
– Sticker
– Pump Late etc.
lj1fkgsf] dfWod 5gf}6 ubf{ Hofb} ;hutf ckgfpg' kb{5 . nlIft
ju{ n] s'g dfWod ckgfpbf ;+rf/ u/]sf] kmnbfoL x'G5 Tof] lgwf]
ug'{ kb{5 . dfWod 5gf}6 ubf{ u|fxssf b[li6sf]0fn] dfq gx]/L pwdL :jdn]
cfˆgf] b[li6n] x]g'{ kb{5 . dfWod 5gf}6 ubf{ jftfj/0fLo kIfn] klg k|efljt
kfb{5 . nfut x]t' lgDgtd / u'0f x]t' pRrtd dfWod pko"tm x'g] s'/fdf ;+b]x
5}g .
s'g} klg Joj;fon] j:t'sf] pTkfbg u/]kl5 To;nfO{ ahf/df lrgfpgsf]
nfuL lj1fkgsf] cfjZostf kb{5 . lj1fkg ePg eg] To; j:t'sf] jf/]df
s;}nfO{ yfxf x'b}g . To;nfO{ ahf/df k|j]z u/fpg'sf cltl/Qm u|fxsnfO{
kl/lrt u/fpg' kb{5 . gofF j:t'sf] jf/]df
!
lj1fkg ug'{ clt clgjfo{ 5 . af]Ng]sf] kL7f] ljSb5, gaf]Ng]sf] rfdn klg
ljSb}g eGg] g]kfnL pvfg jf:tjdf Jojxf/Ls ?kdf ;kmn 5 . lsgsL lj1fkg
gu/]sf] j:t' eGbf lj1flkt a:t'sf] dfu ahf/df al9 ePsf] kfOG5 .
1.2 Introduction of Annapurna Soap & Chemical Industry Pvt.
Ltd:-
cGgk'0f{ ;f]k P08 s]ldsn k|f=ln= ;'g;/L lhNnfs] b'xjLdf cjl:yt 5
. of] Industri Pp6f lb3{sfnLg of]hgfsf] nflu vf]lnPsf] pTkfbg d"ns
Joj;flos kmd{ xf] . of] kmd{ g]kfnLx?sf] ;fa'g sf] dfu k'/f ug]{ p2]Zon]
vf]lnPsf] xf] . o;sf] :yfkgf lj=;+= @)$% ;fn r}q dlxgfdf ePsf] xf] . o;sf]
s]lG›o sfof{no df]/ªsf] lj/f6gu/df 5 . o; sDklg n] jflif{s ^ xhf/ 6g b]lv
( xhf/ 6g ;Dd ;fa'g pTkfbg ub{5 . oxfF xfn :yfO{ / c:yfO{ u/L nueu %))
hgf sd{rf/L Pj+ sfdbf/x? sfo{/t 5g\ . 7'nf] kbsf] sd{rf/Lsf] t'ngfdf
sfdbf/x?sf] ;+Vof 7'nf] 5 . o; sDklgdf ljxfg ^ ah] b]lv !@ ah] ;Dd / k"gM
lbp;f] b'O{ ah] b]lv a]n'sf * ah] ;Dd sfo{ ;Dkfbg u/LG5 . oxfF sfd ug]
{ sfdbf/ dWo] ^)Ü :yfgLo / afsL $)Ü jflx/ af6 cfP/ sfdub{5g\ . oxfF sfd
ug]{ sfdbf/nfO{ ltg efudf ljefhg u/LPsf] 5 . bIf, cw{bIf, cbIf, cfbL o;
sDklgsf] sd{rf/Lsf] ?k/]vf General Manager, Production Manager,
Supervisor, Advertising Manager, Sales Manager, Financial Manager ,
Legal Advisor, Forman tyf Workers x? /x]sf 5g\ .
o; pBf]un] cfkm'nfO[ cfjZos kg]{ sRrf kbfy{ %)Ü :jb]z /
afFsL ef/t nufot cGo t]>f] d'n'sx?af6 cfoft ug]{ u/]sf] 5 . To;}u/L o;
pBf]ujf6 pTkflbt ;fdu|Lx? Klg g]kfn nufot cGo d'n'sx?df lgof{t ub{5 . o;
pBf]un] ljleGg k|sf/sf n'ufw'g] ;fa'g / g'xfpg] ;fa'g pTkfbg ub{5 . ;fa'g
pTkfbg ug]{ qmddf sfli6Ë ;f]8f gl/jnsf] t]n, cQ/ /Ë , km]G;L kfp8/, kfgL
;fo{ cGo s]ldsnx? k|f]u ub{5g\ . o; sDklgn] ;fa'gnfO{ ttfpg] s|ddf
sf]O{nfsf] ;fy} ;]n/ ldnsf] e'if klg k|of]u ub{5 . of] sf]Onfsf] t'ngfdf ;:tf]
kg]{ ePsf]n] o;sf] k|of]u a9L ePsf] b]lvG5 . o; sDklgn] lgDg
k|sf/sf ;fa'gx? pTkfbg ub{5g\ .
n''uf w'g] ;fa'g g'xfpg] ;fa'g
8f]nL ;fj'g gf/L ;fa'g
Go' ls;fg ;fj'g rfnL{ ;fa'g
ls;fg ;fa'g z'e ;fa'g
6fOu/ 6k ;fa'g SofK6]g ;fa'g
6fOu/6k kfp8/
sfnL kfp8/

@
1.3.Literature Survey:-
Dfgf} s'g} klg Joj;flos ;+3 ;+:yfn] j:t'sf] pTkfbg u/]kl5 To;
j:t'nfO{ pkef]Qmf dfem kl/ro u/fpg :d/0f u/fO/fVg, ljZjf; lbnfpg / j:t'
vl/b ug{ pT;flxt ;fy} ;'rgf jf hfgsf/L ljleGg dfWod af6 k|;fl/t ul/G5 eg]
To;nfO{ xfdL lj1fkg k|j4g ld>0fsf] Hofb} dxTjk'0f{ tTjsf] ?kdf lj1fkgn]
sfo{ ub{5 . pTkfbs cyjf ljqm]tfn] j:t' jf ;]jfsf] af/]df cfˆgf] ljrf/ qm]tfsf]
j[xt ;d'bfonfO{ hfgsf/L lbgsf] nflu /sd lt/]/ ul/g] ca}olQs ;~rf/ g} lj1fkg
xf] . lj1fkg s] xf] eGg] ;Gbe{df ljleGg lj4fgx?n] ljleGg lj4fgx?n] o;/L
kl/eflift u/]sf 5g\ .
“Advertising Consists of Non Personal form of communication
conducted through paid media under the clear sponsorship
_ Prof. Philip Kotler
-:ki6 ?kdf k|fof]hsn] z'Ns e'Qmflg u/]sf] dfWod af6 ;+rflnt ;+rf/sf]
cJolQmut ?k g} lj1fkg xf] ._
“Advertising is any paid from of non personal and prom0tion of ides
goods or services by identified sponsor .”
_ American Marketing assoiciation
-pNn]lvt k|fof]hgaf6 ljrf/,j:t'jf ;]jf x?sf] cJolQmut k|:t'lts/0f / k|
jb{gsf] e'QmfgL ePsf] :j?k g} lj1fkg xf]._
“Advertising consists of all the ctivities involved in presenting a
group a non personal or visual openly sponsor identified massage
regarding a product, services or media.”
_ William J. Stanton
-s'g} j:t', ;]jf jf ljrf/sf] af/]df s'g} ;d'xnfO{ Ps cJolQmut b[li6ut jf
df}lvs bnsf] ?kdf k|fof]hssf] gfd pNn]lvt ;Gb]z k|jfx ug]{ k|:t't
ePsf ;Dk'0f{ lqmofsnfkx? lj1fkgdf ;dfj]z x'G5g\ ._
“Advertisnig is impersonal promotion that transists standard
massage of large audience, It pulls that product through the distribution
channel appealing directly to the product user.”
_ Condiff. Still & Govani
-lj1fkg eGgfn] cJolQmut k|jb{gnfO{ hgfpFb5, h;n] clwfsf+z >f]tfx?
nfO{ :t/Lo ;Gb]z k|jfx ub{5 . o;n] j:t'sf] k|of]hg stf{nfO{ k|ToIf ?kdf ;'lrt
u/fO{ ljt/0f dfWodaf6
#
j:t'nfO{ k|fKt ub{5 .
pTkfbs cyjf ljqm]tfn] j:t' jf ;]jfsf] af/]df cfˆgf] ljrf/ qm]tfsf]
j[xt ;d'bfonfO{ hfgsf/L lbgsf] nflu /sd lt/]/ ul/g] cJolQmut ;~rf/ g} lj1fkg
xf].
_ Fatta bahadur K. C.
lo dflysf] kl/efiffaf6 s] :ki6 x'G5 eg] pkef]QmfnfO{ ;DalGw s'/fsf]
hfgsf/L u/fpg], ljZjf; lbnfpg] j:t' vl/b k|lt pTk|]l/t u/fpg], :d/0f u/fpg] h:tf
s'/fsf] hfgsf/L lj1fkgn] u/fpFb5 .
1.4Type of Advertising media
 o; cGgk'0f{ ;f]k P08 s]ldsn k|f=ln= cfˆgf] pTkflbt j:t'x?nfO{ u|
fxs ;dIf klxrfg u/fpg lj1fkgsf lgDg dfWodx? ckgfPsf] kfOG5 .
!= ljB'tLo ;+rf/ dfWod
i Television
ii Radio
iii Camera
iv Cable
@= leQ] n]vg÷Jofg/
#= 5kfO{ dfWod
s_ kqklqsf
v_ b}lgs klqsf
u_ ;fKtflxs klqsf
3_ dfl;s klqsf
ª_ jflif{s klqsf
r_ kflIfs klqsf cfbL
s'g} klg Joj;fon] lj1fkgsf lglDt cgluGtL dfWodx? k|of]u ug'{ kg]
{ x'G5 . To:t} o; Joj;flos ;+:yfn] klg dfly pNn]lvt ljleGg dfWod ckgfpg
ahf/sf] l:ylt ;dfhdf ;'xfpFbf] kfl/jf/Ls ;+/rgf cfly{s :t/, d'No cflb
nfO{ Wofg lbg' kb{5 .
xfd|f] g]kfn ufpF g} ufpF n] e/LPsf] tyf kxf8L d'n's ePsf] x'gfn] ;a}
7fpFdf ljh'nL alQsf] ;'ljwf , af6f]sf] ;'ljwf , kqklqsf] ;'ljwf 5}g . o;} sf/0f
To:tf] 7fpFdf lj1fkg ubf{ ;j{;'ne ;~rf/ dfWod /]l8of] k|of]u ug'{ kb{5 .
ahf/L If]qdf lj1fkg ubf{eg] cGo dfWod klg k|of]u ug{ ;lsG5 . ufpFlt/ ;a}
7fpFdf l6=le= sf] ;'ljwf / kqklqsfsf] ;'ljwf x'b}g. To;}n] /]l8of] af6 lj1fkg
lbbf lj1fkgsf] ;xL pkof]u x'G5 . o; af6 s] s'/f :ki6 x'G5 eg]

$
ef}uf]lns kl/j]z / cGo ljljw sf/0fx?n] ubf{ lj1fkgsf] dfWod 5gf}6
ubf{ w]/} ;hutf ckgfpg' kb{5 .
1.5. Purpose of Fieldwork Report:-
 h'g ;'s} sfo{ k5f8L s'g} gs'g} :jfy{ / p2]Zo ljwdfg /x]sf] x'G5 .
o;} k|sf/ o; Fieldwork Reports sf] d'Vo p2]Zo cGgk'0f{ ;f]k P08 s]ldsn
k|f=ln+= sf lj1fkg ;DaGwL ljljw hfgsf/L xflzn ug'{ xf] . o; sDklgsf]
jf:tljs Oltxf;, 7]ufgf tyf pTkfbg k|lqmofx? Klg o; Report df ;dfj]z ul/Psf]
5 . jf:tjdf eGg] xf] eg] of] Fieldwork report kl9;s]kl5 o; pw]fusf] :yfkgf
b]lv lnP/ lj¡ffkg ;DalGw dxTjk"0f{ s'/fsf] hfgsf/L x'G5 .
o; Fieldwork Report df o; pBf]un] j:t'sf] af/]df hfgsf/L u/fpg]
ljleGg dfWod af6 lj¡ffkg ub{5 eGg] s'/f b]vfpg'sf] ;fy} ;do / kl/l:ylt cg';f/
lj1fkgsf] dfWod km/s km/s u/]sf] s'/f b]vfpb5 . o; Report sf] d'Vo
p2]ZonfO{ a'bfut ?kdf tn b]vfO{Psf] 5 .
!= lj1fkgdf o; sDkgLsf] jflif{s slt /sd vr{ x'G5 eGg] kQf nufpg' .
@= k|To]s jif{sf] lj1fkg vr{sf] t'ngfTds cWoog .
#= lj1fkg ubf{ s:tf] dfWod 5gf}6 / s;/L u/]sf] 5 eGg] s'/fsf] hfgsf/L
kfpg .
$= sDkgLdf lj1fkg ;DalGw ePsf] sld sdhf]/Lx?nfO b]vfpg'sf] ;fy} x6fpg
;/ ;Nnfx lbg] .
1.6. Method of Data Collaction
h'g ;'s} cg';Gwfg ug'{ eGbf klxn] To;sf] tYofÍ ;+sng ug'{ kg]
{ x'G5 . o;/L ;+sng u/LPsf] tYofÍx? z'4 5 of 5}g eGg] s'/f /fd|/L a'‰g'
kg]{ x'G5 . ;+slnt tYofÍ z'4 ePdf dfq ljZn]if0f sf] lgisif{ e/kbf]{ /
ljZjf;gLo x'G5 . To;} sf/0fn] tYofÍ ;+sng ubf{ xf]l;of/ k"j{s ug'{ kb{5 .
x/]ssf] tYofÍ ;+sng ug]{ ljlw km/s km/s x'g ;Sb5 . t/ ;fdfGotof tYofÍ
b'O{ lsl;daf6 ;+sng ug{ ;lsG5 hf] lgDg cg';f/sf 5g\ .
1. Primary Data Collaction:-
cfkm'n] cWoog ug{ rfx]sf] If]q / p2]Zo cg';f/ :jod cg';Gwfg
stf{ ;DalGwt JolQm jf ;+:yf ;+u k|ToIf ?kdf ;f]wk'5 u/]/ tYofÍ ;+sng ug'{
nfO{ Primary Data Collacation elgG5 .
2. Secondary Data Collacation:-
cffkm' 3/dfg} a;]/ ljleGg k|sf/sf kqklqsfx? h'g sDklg ;Fu ;DalGwt 5g\
To;sf] cjnf]sg ug'{ ;]s]08/L 8f6f cGt{ut kb{5g\ . ljleGg k|sf/sf
cg';GwfgfTds k|ltj]bgx? cWoog, kf7|o k':tssf] ;xof]u dfkm{t Secondary
Data Collection ul/G5 .
%
of] k|ltj]bg tof/ ubf{ ;Dejt k|fylds tYofÍsf] k|of]u ul/Psf] 5 . ;
+:yfsf] ljleGg cfjlws jif{x?df ljleGg lj1fkg dfWod ckgfpbf ePsf z'4
vr{x?sf] ljlj/0f, sfo{ :ynd} uP/ l6kf]6 ul/Psf] 5 . ;+:yfsf] :yfkgf b]lvsf]
Oltxf; klg ;f]lx ?kdf j'lemof] . Industry sf s]xL k|ltj]bg / lj1fkg ;DjlGw
ljljw ljifo o;} ;+:yfgsf] Annual Report af6 lnO{of]

Unit Tow
Present of Data

2.1 Present of Data:-

tYofÍ k|:t't ug]{ qmddf ljleGg k|sf/sf dfWodx? h:t} tflnsf k|
ltzt, :tDelrq, 8fou|fd cfbL k|of]u u/L ;+sng u/LPsf] ;+slnt
8f6fnfO{ ldnfP/ qmdj4 ?kdf k|:t't ug'{nfO{ Presentation of Data elgG5 .
o; Fieldwork Report df cGgk"0f{ ;f]k P08 s]ldsn k|f=ln= b'xljn] lj1fkgdf
ljleGg dfWodx?df jflif{s s'g ?kdf s:tf] k|sf/n] s:tf] dfWodf vr{ u/]sf] 5
eGg] 8f6fnfO{ tflnsf / 8fOu|fd df k|:t't u/L ;a}n] ;/n t/Lsfn] a'‰g ;s'g
eGg] p2]Zon] tof/ kfl/Psf] 5 .
lj1fkg vr{ tfnLsf
tfnLsf g+= – !
lzif{s @)^$ -/sd_ @)^% -/sd_ @)^^ -/sd_ @)^&
-/sd_
s_ g]kfn 6]lnlehg !!,*!,@)).– !!,(^,!)).– !@,#), !
$)).– @,@#,@
%).–
v_ /]l8of] g]kfn *,(),$)).– (,%),&)).– (,&&,# (,*&,$
%).– %).–
u_ kq klqsf !,@$,#%).– !,#%,#)).– !,&(,)%).– !,
%^,#)).–
3_ leQ] n]vg %),$)).– @),()).– $),#)).– #$,%)).–
 ª_ Aofg/ !,^*,*#).– !,#),%)).– !,@@,! !,$(,@)).–
%).–
r_ cGo !,#!,#&).– !,^),@%).– !,(*,*%).– @,)*,
$)).–
hDdf @%,%@,% @%,(#,& @&,@&,! @&,
%).– %).– )).– %*,!)).–
2.2 Analysis of Dat
o; cGgk'0f{ ;f]k P08 s]ldsn k|f= ln= n] cfˆgf] j:t'x?nfO{ ;+efljt
u|fxsx? ;Dd kl/ro u/fpg] p2]Zon] lj1fkgsf ljleGg dfWodx?df vr{ u/]sf]
kfOG5 . ljleGg k|sf/sf lj1fkg dfWodsf cf–cfˆg} kmfObfx? ePsf] x'gfn]
lj1fkg ubf{ plrt dfWodsf]
5gf}6 ug'{ kb{5 . o:t} o; sDklgn] klg ljleGg jif{df g]kfn
6]lnlehg , /]l8of] g]kfn, kq klqsf, leQ] n]vg, Jofg/, ;fOgaf]8, Stickiest –
shirt Gift cfbL 4f/f lj1fkg ug]{ u/]sf] 5 . lo ljleGg jif{sf 8f6fx?
nfO{ qmdj4 ?kdf tfnLsf / 8fouf|d df k|:t't ul/Psf] 5
^
Annual Report of Annapurna Soap Industry
Dflysf] @)^$ ;fndf ePsf] lj1fkg vr{x?
Tflnsf g+= @
l;g lzif{s /sd -?_ k|ltzt
g+
=
! g]kfn 6]lnlehg !!,*!,@)).– $^=%Ü
@ /]l8of] g]kfn *(,)$).– #$=(ÜÜ
# kq–klqsf !,@$,#%).– $=(Ü
$ leQ] n]vg %,)$).– @Ü
% Aofg/ !,^*,*#).– ^=%Ü
^ cGo !,#!,#&).– %=@Ü
hDdf @%,%@,%%).– !))
Source :- Annual Report of Annapurna Soap Industry
dflysf] @)^$ ;fnsf] vr{nfO{ 8fouf|ddf b]vfpbf
8fou|fd !
50.00% 46.50%
45.00%
40.00% 34.90%
35.00%
30.00%
g]kfn
25.00% 6]lnlehg
20.00% /]l8of] g]kfn
15.00% kq klqsf
10.00% 4.90% 6.50% 5.20% leQ n]vg
2.00%
5.00% Aofg/
0.00% cGo

8fou|fd !
5.20%
6.50%
2.00%
4.90%
g]kfn 6]lnlehg
/]l8of] g]kfn
46.50% kq klqsf
leQ] n]vg
Aofg/
cGo

34.90%

&
lj1fkgsf dfWodx?
Analysis of the advertising Expenses
@)^%;fndf lj1fkg dfWoddf ul/Psf] vr{
Tflnsf g+= #
l;g lzif{s /sd -?_ k|ltzt
g+
=
! g]kfn 6]lnlehg !!,(^,!)).– $^=!Ü
@ /]l8of] g]kfn (,%),&)).– #^=^%Ü
# kq–klqsf !,#%,#)).– %=@Ü
$ leQ] n]vg @),()).– )|=*Ü
% Aofg/ !,#),%)).– %Ü
^ cGo !,^),@%).– ^=@%Ü
hDdf @%,(#,&%).– !))Ü
Source :- Annual Report of Annupurna Soap Industry
8fou|fdg+=@
50.00% 46.10%
45.00%
40.00% 36.65%
35.00%
30.00% g]kfn
6]lnlehg
25.00%
/]l8of] g]kfn
20.00% kq klqsf
15.00% leQ n]vg
10.00% 6.25% Aofg/
5.20% 5.00% cGo
5.00% 0.80%
0.00%
Category 1 Category 2 Category 3 Category 4 Category 5 Category 6

8fou|fd g+= @
6.25%
5.00%
0.80%
5.20%

46.10% g]kfn
6]lnlehg
/]l8of]
g]kfn
36.65%

*
lj1kgsf dfWodx?
Analysis of the advertising Expensev
@)^^ ;fndf lj1fkgdf ul/Psf] vr{
Tflnsf g+= $
l;g lzif{s /sd -?_ k|ltzt
g+
=
! g]kfn 6]lnlehg !@,#),$)).– $%Ü
@ /]l8of] g]kfn (,&&,#%).– #%=%Ü
# kq–klqsf !,^(,)%).– ^=@Ü
$ leQ] n]vg $),#)).– !|=%Ü
% Aofg/ !,@@,!%).– $=%Ü
^ cGo !,(*,*%).– &=#Ü
hDdf @,&@,&)).– !))Ü
Source :- Annual Report of Annupurna Soap Industry
8fou|fd g+= #
45.00%
45.00%
40.00% 35.50%
35.00%
30.00%
g]kfn
25.00%
6]lnlehg
20.00% /]l8of] g]kfn
15.00% kq klqsf
6.20% 7.30% leQ n]vg
10.00% 4.50%
1.50% Aofg/
5.00% cGo
0.00%

8fou|fdg+=#
7.30%
4.50%
1.50%
6.20%

45.00% g]kfn
6]lnlehg
/]l8of]
g]kfn

35.50%

(
Analysis of the advertising Expensev
@)^& ;fndf lj1fkgdf ul/Psf] vr{
Tflnsf g+= %
l;g lzif{s /sd -?_ k|ltzt
g+
=
 ! g]kfn 6]lnlehg !@,@#,@%).– $$=#Ü
@ /]l8of] g]kfn (,*&,$%).– #%=*Ü
# kq–klqsf !,%^,#)).– %=&Ü
$ leQ] n]vg #$,%)).– !|=#Ü
% Aofg/ !,$(,@)).– %=$Ü
^ cGo @,)*,$)).– &=%Ü
hDdf @&,%*,!)).– !))Ü
Source :- Annual Report of Annupurna Soap Industry
8fou|fd g+= $
44.30%
45.00%
40.00% 35.80%
35.00%
30.00%
25.00% g]kfn
6]lnlehg
20.00%
/]l8of]
15.00% g]kfn
7.50% kq klqsf
10.00% 5.70% 5.40%
1.30% leQ n]vg
5.00% Aofg/
0.00% cGo

8fou|fd g+= $
7.50%
5.40%
1.30%
5.70%

44.30%
g]kfn
6]lnleh
g

35.80%

!)
lj1fkgsf dfWodx?
 o; cGgk'0f{ ;f]k P08 s]ldsn k|f=ln n]= ;a} eGbf a9L lj1fkgdf
vr{ g]kfn 6]lnlehg / /]l8of] g]kfndf ubf}{ /x]5 eGg] s'/fx? Yfxf ePsf] 5
. g]kfn 6]lnlehg / /]l8of] g]kfn o; sDklgsf] nflu a9L k|efjsf/L b]lvG5 .
o; afx]s o; sDklgn] lj1fkgdf vr{ g]kfn 6]lnlehg / /]l8of] g]kfn eGbf sd
dfqfdf ub{5 . lsgsL o; af6 6]lnlehg / /]l8of] eGbf sd dfqfdf a:t'sf] k|rf/
x'g] ePsf] x'gfn] o; sDklgn] cGo dfWoddf sd vr{ u/]sf] b]lvG5 . /]l8of]
clwsfz+ dflg;n] ;'Gg] ePsf] n] o; dfWodaf6 lj1fkg ubf{ a:t'sf] af/]df
a9L dflg;nfO{ hfgsf/L x'g] x'gfn] o; sDkgLn] /]l8of] g]kfnsf] k|of]u
u/]sf] b]lvG5 . To:t} g]kfn 6]lnlehg klg dflg;x?nfO{ dgf]/~hg lbb}
ljleGg k|sf/sf a:t'sf] af/]df hfgsfL lbG5 . 6]lnlehg af6 hfgsf/L lbbf
dflg;n] j:t'sf] af/]df ;lDem/xG5g\ . To;}sf/0f o; sDkgLn] klg 6]lnlehgdf
;a}eGbf a9L vr{ u/]sf] kfOG5 . To:t} /]l8of]df klg k|fo ;a} ;fndf s"n
vr{sf] #$ k|ltzt eGbf sd vr{ u/]sf] b]lvG5 .
dflysf ;a} kIf sf ;fy} o; sDkgLsf] lj1fkg vr{sf] tfnLsf x]bf{ ;a}
eGbf pQd cyf{t /fd|f] dfWoddf g]kfn 6]lnlehg / To; kl5 /]l8of] /x]sf] 5
eGg] s'/f yfxf x'G5 .
2.3 Study Result
o; Field work Report sf] d'Vo p2]Zo lj1fkg dfWodsf] af/]df
hfgsf/L xf;Ln ug'{ xf] . o;sf] ;fy} o; Report k9L ;s]kl5 cGgk'0f{ ;f]ksf]
af/]df w]/} s'/fx?sf] hfgsf/L kfpg ;lsG5 . o; nfO{ a'bfut ?kdf lgDg cg';f/
b]vfpg ;lsG5 .
1. o; sDklgsf] :yfkgf @)$% ;fn r}q df ePsf] xf] .
2. o; sDklgn] ljleGg k|sf/sf n'ufw'g] / g'xfpg] ;fa'g sf] pTkfbg ug]{
u/]sf] 5 .
3. o; sDklgn] cfkm'nfO{ cfjZos kg]{ sRrf kbfy{x? ljleGg b]zx?af6
cfoft u/L ljleGg b]zx?df pTkflbt a:t'x?sf] lgof{t ug]{ ub{5 .
4. o; sDklgn] lj1fkgsf dfWox?df ;a} eGbf a9L /]l8of] / 6]lnlehgsf] k|
of]u ug]{ u/]sf] 5 .
5. o;sf cnjf leQ] n]vg, kq klqsf, / cGo dfWodaf6 klg o;n] cfˆgf] a:t'sf]
lj1fkg ug]{ u/]sf] 5 .
6. o;n] k|To]s jif{ ;dfg?kn] Ps} lsl;dfsf lj1fkgsf dfWodx? ckgfpg]
u/]sf] 5 .
7. o;sf nfuL /]l8of] / 6]lnlehg a9L k|efjsf/L b]lvPsf] 5 .

!!
8. o; sDkgLn] pTkfbLt a:t'ljlqm ug{sf] nflu ljleGg k|sf/sf pkxf/x?sf]
klg Aoj:yf ug]{ u/]sf] 5 .
9. o; sDkgLn] k|fo Ps}gf;n] lj1fkg u/]tfklg s'n vr{ a9L /]x]sf] n]
d'Nodf clea[l4 Nofpg ;Sb5 .
10. o; cWoog af6 lgisif{df s] eGg ;lsG5 eg] o; sDkgLsf] ;kmntfsf]
cfwf/ eg]s} lj1fkfg /x]5 .
Unit- 3
Summary & Conclusion
3.1 Summary-
lqe'jg ljZj ljBfno cGtu{t B.B.s. 3rd Year sf] Project
Management Cource cGtu{t tof/ ul/Psf] of] Fiield work Report cGgk'0f{
;f]k P08 k|f=ln= sf] lj1fkg Media cGtu{t Hofb} ;fawflg k'j{{s tof/
kf/LPsf] 5 . cfhsf] @! cf} ztfAbLdf w]/}hgfsf] pBf]u wGbfx? :yfkgf
eO/x]sf] 5 . oxL l;nl;nfdf u|fxsx?nfO{ ;Gt'li6 kfg'{sf] ;fy} gfkmf sdfpg]
p2]Zon] sDkgL P]g @)@!cg';f/ @)$% ;fndf :yfkgf ePsf] cGgk'0f{ ;f]k
P08 s]ldsn k|ultsf] lzv/ lt/ nDsL /x]sf] 5 . oxL sDkgLsf] Advertising
media cGtu{t tof/ kfl/Psf] o; Field work Report nfO{ d'Vo ltg efudf
ljefhg ul/ tof/ kf/LPsf] 5 .
Unit 1
o; o'lg6df lj1fkgsf] kl/ro ;fy} o; sDklgsf] Background s:tf] 5 .
o; sDklg s:tf] k|sf/sf] xf] / o;df s:tf k|sf/sf sfdbf/x? 5g\ . o; pBf]u s:tf] k|
sf/sf] lj1fkg dfWodx? ckgfPsf] 5 . o; Field work Report sf] p2]Zo s] xf]
eGg] s'/fsf] hfgsf/L b]OPsf] 5 .
Unit 2
 o; o'lg6df Data Collection u/L Presentation ug]{ sfd ul/Psf] 5 .
Presentation ubf{ cfsif{s / a}1flgs k4lt cg';f/ tflnsf / 8fou|fd df b]vfOPsf]
5.
Unit 3
o; o'lg6df ;a} k|ofKt tof/L Report nfO{ Summary tyf
Conclusion ug]{ sfd ul/Psf] 5 . o;df s] eGg ;lsG5 eg] ahf/sf]
lj:tf/sf] ;fy ;fy} p; pBf]u klg k|ultsf] l;9L r9\g ;kmn eO/x]sf] 5 eGg]
s'/fsf ;fy} k|To]s jif{ o;n] lj1fkg vr{df a[l4
!@
u/]sf] s'/fsf] klg hfgsf/L lbPsf] 5 .
3.2 Conclusion
lgZsif{df s] eGg ;lsG5 eg] lj1fkg eg]sf] s'g} klg pBf]u
Joj;fosf] gofF j:t'sf] jf/]df ;j{;fwf/0f hgtf, pkef]Qmf jf qm]tf x?nfO{ ;xL
dfWod ckgfO{ 5f]6f] ;'rgf jf ljj/0fx?sf] ;~rf/ ug]{ sfo{ xf] . s'g} klg ;+3 ;
+:yfx?n] cfˆgf] pTkfbLt j:t'x?sf] jf/]df hfgsf/L u/fpFbf h'g h'g k|sf/sf]
dfWod cg'u|x0f / k|;fl/t ub{5g\ ToxL g} lj1fkg dfWod xf] .
lj1fkgsf] dfWod k|of]u k|efjsf/L gePsf] v08df ;
+:yfnfO{ cgfjZos ?kdf cfly{s ef/ kg{ hfG5 . h;n] ubf{ sDkgLn] s'g}
lsl;dsf] kmfObf lng ;Sb}g . o;} sf/0f o; cGgk'0f{ ;f]k n] klg lj1fkgsf plrt
dfWod ckgfO{ cfˆgf pkef]Qmfx?nfO{ cfkm'n] lbg] ;'ljwfx? lbP/ cfˆgf]
nIo df k'Ug ;kmn ePsf] 5 . o; sf/0f s] eGg ;lsG5 eg] lj1fkgsf plrt dfWod
ljgf s'g} klg pBf]usf] nIo k'/f x'g ;Sb}g .
 !#
Suggestion
o; k|f= ln= sf] ljqmL ljt/0f / cfDbfgL vr{ ;DaGwL cWoog n]vssf]
cg';Gwfg bfo/f leq gk/]sf] x'gfn] ;f] df cfkm' cglj1 eP klg cfDbfgL /
lj1fkg vr{ ljr ;dGjo :yfkgf ug'{ 5'§} Bojrd sf u7g ul/g' kg]{ cfjZostf
b]lvof] . lj1fkg dfWod ckgfpFbf ;flog klqsf (Local news Paper) sf] k|
of]u gu/]sf] n] o;sf] k|of]u ubf{ cem a9L k|efjsf/L blvGYof] . cf;kf;sf
Jofkf/Ls s]G›df sAhf sfod ug{sf] nflu cfk;df 7'nf Jofkf/Ls zx/ O6x/L,
w/fgdf klg Jofkf/Ls s]G› vf]lng' kb{5 .

Appendix
1. o; ;+:yfgsf] :yfkgf slxn] / s;/L eof] tyf p2]Zox? s] s] lnPsf]] 5 <
2. o; ;+:yfgdf slt k|zf;lgs / k|fljlws sd{rf/Lx? sfo{//t 5g\ <
3. o; ;+:yfdf j:t'x? s:tf s:tf 5g\ <
4. lj1fkgLs vr{sf] /km\tf/ Pj+ ptf/r9fj s:tf] 5<s
 !$

Contents
Units:-
1. Introduction Pages
1.1 Background 1
1.2 Introduction of Annapurna Soap Pvt. Ltd. 2
1.3 Literature Survey 3
1.4 Types of Advertising Media 4
1.5 Purpose of the Fieldwork Report 5
1.6 Method of Data Collection 5

2. Presentation of the Data

2.1 Presentation of Data 6
2.2 Analysis of the Data 6
2.3 Study Result 11
3. Summary and Conclusion
3.1 Summary 12
3.2 Conclusion 13

4. Suggestion 13
5. Appendix 14

Faculty of Management
Tribhuvan University
Sunsari Multiple Campus
Inaruwa

Recommendation

This is to certify the fieldwork assignment report

Submitted by
Basanta Subedi
B.B.S. Third Year, Exam Roll No. 2170020
T.U. Reg. No. 7-2-217-4-2008
Campus Roll No. 12
 Entitled
Nepal Tourism Board (NTB)

Has been prepared as approved by this dept. This field

work assignment Report is forwarded for Examination

…………………… ……………………….
Mr. Inu Bhattarai Mr. Uddhab Kafle
(Supervisor) (Head of Department)
Sunsari Multiple Campus
Date:-

A field work report on

Loan Operation System

OF
Laxmi Bank Limited, Branch Office, Itahari

By
Bimal Prasad Upadhyay
B.B.S. Third Year, Exam Roll No. 2170021
T.U. Reg. No. 7-1-217-132-2004
 Submitted to
Sunsari Multiple Campus
Sunsari, Inaruwa
TRIBHUVAN UNIVERSITY
In Partial Fulfillment of the Requirement for the Degree
Of Bachelor of Business studies 2068, Ashwin
 Bibliography

1. Adhikari Bharat –Advertising Management

2. Bajracharya BC –Business Statics & Mathematics

3. Joshi Pushpa Raj –Research Methodology

4. Kafle Giridhari –Marketing Communication

5. Karki Rajendra –Project Management

6. KC Fatta Bahadur –Fundamental of Marketing

7. Kolter Philip –Marketing Management

 Bibliography

1. Adhikari, K.P. (1998) Project Management Evaluation System in Nepal.

2. Adhikari, Rajendra (1999) Reed book System for Designers in Nepal, Kathmandu
3. Adhikari, D. and C.M. Adhikari –Project Management and Planning (in Nepali),
Shristi Prakashan, Kathmandu
4. Goodman, Louis J.Q. Ralph N. Love (1980) Text book of Project Management. New
York.
5. Hem Subedi-Mero Radio, Kathmandu
6. Poudel Bijay: Radio & Television Journalism
7. Shrestha, Narayan: Problems facing on Sajha Sawal