NICATION THROUGH SOCIAL M

COMU EDIA
 Social media
Social media refers to the means of
interactions among people in which
they create, share, and/or exchange
information and ideas in virtual
communities and networks. The
Office of Communications and
Marketing manages the main
Facebook, Twitter, Instagram,
LinkedIn and YouTube accounts.
 IMPORTANCE OF SOCIAL MEDIA
• Social media is easily accessible and it's also the meeting
point of today's internet savvy audience.

• Major portion of younger generation, teenagers and middle

aged people, are major percentage of the total social media
user population.

• Social media opens possibilities of direct access to clients

without any third party intervention

• Advertising through social media is pretty cost friendly as

compared to costs incurred by print, TV or other traditional
media.

• Social media also helps in search engine optimization and

increase in rankings of any company websites.
 BUSINESS COMMUNICATION
THROUGH SOCIAL MEDIA

CONNECT LEARN FUEL YOUR

WITH OTHER
WHAT MARKETING
CUSTOMERS PEOPLE LIKE CHANNELS

REACH
NEW GENERATE
SALES
AUDIENCES
POPULAR SOCIAL MEDIA PLATFORMS FOR COMMUNICATION
The world's largest social network, with more than 1.55 billion
monthly active users (as of the third quarter of 2015). Users create
a personal profile, add other users as friends, and exchange
messages, including status updates, Brands create pages and
Facebook users can "like" brands pages.
A social networking/micro-blogging platform that allows
groups and individuals to stay connected through the
exchange of short status messages (140 character limit)

A free photo and video sharing app that allows users to

apply digital filters, frames and special effects to their
photos and then share them on a variety of social
networking sites.
COMMUNICATION
THROUGH
BLOGS
Created by: Tanu Gupta (22249)
A BLOG (A TRUNCATION OF "WEBLOG")
IS AN INFORMATIONAL WEBSITE
PUBLISHED ON THE WORLD WIDE WEB
CONSISTING OF DISCRETE, OFTEN
INFORMAL DIARY-STYLE TEXT ENTRIES
(POSTS). POSTS ARE TYPICALLY
DISPLAYED IN REVERSE
CHRONOLOGICAL ORDER SO THAT THE
MOST RECENT POST APPEARS FIRST,
AT THE TOP OF THE WEB PAGE.
USAGE OF BLOGS

TO HELP YOUR COMPANY RANK ON

SEARCH ENGINES. TO SHARE
INFORMATION ABOUT A GIVEN TOPIC AND
BECOME AN EXPERT IN AN INDUSTRY. TO
ATTRACT VISITORS TO YOUR SITE, AND
TURN THOSE VISITORS INTO LEADS.
 TYPES OF BLOGS

FOOD TRAVEL FASHION PRRSONAL

BLOG BLOGS BLOGS BLOGS

FITNESS LIFESTYLE BEAUTY DIY CRAFT

BLOGS BLOGS BLOGS BLOGS