ZUS Coffee ZUS Coffee aspires to be a high-quality...

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Question: Based on the findings from the above SWOT
analyses, provide
recommendations to ZUS Coffee Malaysia’s
leadership team on how to compete
globally.

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Based on the swot anlysis of ZUS coffee , we recommend the following ,

1.operate with a growth strategy .

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To the areas of opportunity i feel that ZUS coffee should persue global and retail, expand
globally and a controlled rate , understanding the coffee culture and expectation of where
you were going. on a retail front and delicate your product placement or dont sell. There
you have spend years differentiating your brand make it work for you.

2.Brand awareness

Set a tine down goal to become a household name in every market that you expand if you
are not already .when someone says lets go SUZ coffee it should go without saying we
are going for quality drinks and standing customer service .

3.Development of technology.

Here in the strength they have strong social media presence and in the weakness part of
anlysis they have dynamic website.So they need to more focus on development of
technology. Not everyone wanfs to come inside or wait too long to drive through make it
easy with apps for ordering ahead on your mobile device that syncs with the store
ordering system as soon as a customer geta within range . Suatainability must be an
emphasis in your value chain leaving as small footprint as possible in the environments
where you operate continue to make pane easy.

4.customer service.

By managing customer complaints efficiently especially those on such a public platform

this would help to stregthen SUZ coffee brand reputation.

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 Q:

Question: Based on the findings from the above SWOTanalyses, provide

recommendations to ZUS Coffee Malaysia’sleadership team on how to compete
globally.

A:

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