Professional Documents
Culture Documents
Research Report
on
Submitted to
Batch 2021-23
Submitted to Submitted By
MBA IV Sem
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STUDENT DECLARATION
I Prachi Chauhan of MBA 2nd Year from Ajay Kumar Garg Institute Of Management,
Ghaziabad hereby declare that the piece of dissertation report entitled “A Research Report
on Change Management Through HR” has been prepared by under the guidance and
GHAZIABAD. This project report is submitted to the Ajay Kumar Garg Institute of
Management, Ghaziabad in the partial fulfillment for the requirement of the degree in Master
of Business Administration under Dr. APJ Abdul Kalam Technical University, Lucknow.
To the best of my knowledge & belief, this is my own work and has not been submitted
Prachi Chauhan
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ACKNOWLEDGEMENT
I would like to impress my deepest appreciation to all those persons who had given such
attention and time to adopted ideas. I would like to extend my heartfelt gratitude to Director
Dr. T.R Pandey for constant support and guidance in completing the project.
I sincerely thanks to my Faculty guide Ass. Professor Sanghamitra Das she has given her
valuable time and feedback to this report. Her guidance helped me in all the time for writing
Finally yet importantly, I am thankful to all my friends for inspiration and information. I am
thankful to God and my parents showing their blessings without their precious support it
Prachi Chauhan
Rollno.
2108200700055
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TO WHOM SO EVER IT MAY CONCERN
This is to certify that Prachi Chauhan, Roll No. 2108200700055, is a bonafide student of
MBA 2nd year of this Institute for the session 2021-2023 and he/she has prepared Research
his/her own for the partial fulfillment of Master of Business Administration (MBA) at Ajay
Lucknow.
Dr. T R Pandey
Director
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TO WHOM SO EVER IT MAY CONCERN
This is to certify that work entitled “A Research Report on Change Management Through
HR” is a Research Project Report done by “Prachi Chauhan” bearing Roll No.
Administration (MBA) at Ajay Kumar Garg Institute of Management, affiliated to Dr. APJ
AKGIM, Ghaziabad
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TABLE OF CONTENTS
1 Declaration 2
2 AKNOWLEDGEMENT 3
3 Executive summary 7
4 Introduction 8-44
5 Objectives of the study 45
7 Literature Review 46-50
8 Research Methodology 51-53
9 Data analysis& Interpretation 54-69
10 Findings 70
11 Conclusion 71-79
13 Limitations 80
14 Bibliography 81
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EXECUTIVE SUMMARY
“At some unmarked point during the last twenty years we imperceptibly moved out of the modern
age and into a new, as yet nameless, era …. The old view of the world, the old tasks and the old
center, calling themselves ‘modern’ and ‘up-to-date’ only a few years ago, just make no sense any
more. They still provide our rhetoric, whether of politics of science, at home or in foreign affairs.
But the slogans and battle cries of all parties, be they political, philosophical, aesthetic, or
scientific, no longer serve to unite for action – though they still can divide in heat and emotion.
Our actions are still measured against the stern demands of the ‘today’, the post- modern’ world:
and yet we have no theories, no concepts, no slogans-no real knowledge-about the new reality”
Writing in August 1968, I find it impossible to dispute Peter Drucker’s gloomy statement. The
trouble is that we have no “real knowledge” about the new reality, this post-industrial world and
in a way human organizations are more susceptible to change, because of their vulnerability. The
Executive managers of contemporary complex organization are currently and will increasingly
find themselves faced with an expanding mix of demands for their time and energy which is often
termed as turbulence.
It is not that the responsibilities of executive managers have changed “in the recent years of
turbulence” as the past decade is often referred to as. They will continue to be – as they have always
been responsible for the effective operation of their organization. They will be accountable for the
development of priorities, goals, and strategic plans for the future of the organization. The core
problem is to make the best choice around whom to bring together, in
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INTRODUCTION
The development of an organization and, particularly, how you manage change impacts the success
organization leaders.
Increasingly, an organization’s ability to respond and adapt quickly while providing increased
stability in the midst of change is a great leverage point for achieving sustainable competitive
advantage.
situation B in order to achieve lasting change within an organization. Change management can be
of varying scope, from continuous improvement, which involves small ongoing changes to
a) the set of skills and aptitudes an individual needs to successfully initiate and implement change
b) and the applications of tools for change (e.g. training, communication, process re-design, etc.)
the personal skills and attitudes for implementing change as well as a technical understanding
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The rate of organizational change has not slowed in recent years, and may even be increasing. The
rapid and continual innovation in technology is driving changes to organizational systems and
processes.
and events of the organization's internal environment. It may also be instigated as a proactive
Effective change management involves alterations on a personal level, for example, a shift in
attitudes or work routines, and thus personnel management skills such as motivation are vital to
successful change. Other important influences on the success of change management include
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leadership style, communication, and a unified positive attitude to the change among the
workforce.
A good example of the change management process in action can be found in software
development. Often users report bugs or desire new functionality from their software programs,
which leads to a change request. The product software company then looks into the technical and
economical feasibility of implementing this change and consequently it decides whether the
change will actually be realized. If that indeed is the case, the change has to be planned, for
example through the usage of function points. The actual execution of the change leads to the
creation and/or alteration of software code and when this change is propagated it probably causes
other code fragments to change as well. After the initial test results seem satisfactory, the
documentation can be brought up to date and be released, together with the software. Finally, the
project manager verifies the change and closes this entry in the change log.
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CHANGE MANAGEMENT
Change Management is concerned with two sets of people i.e., one those who want to effect change
and second is those on whom change is to be effected. Change management is the effective process
of a business change such that executive leaders, managers and front line employees work in
organization in the recent time is facing the pressure for change may be due to globalization,
government initiatives, or any other reason in order to improve productivity, achieve better results.
The pace of change is increasing day by day and it is an art to develop the skill of living with the
Change Management means “to make changes in a planned and systematic way by introducing
new methods in an ongoing organization”. Change management also constitutes the management
of the change and its impact on the people. In simple words Change management is nothing but
the new ways of thinking, working, engaging and interacting to build an organization. It requires
a shift in our mindsets and mental models in such a way that we commit ourselves to making tough
choices and implementing them. One important aspect that we need to take care is that, just
because a Manager wants to implement change, he cannot expect that everyone in the organization
will be ready to accept it. One can too expect enthusiastic acceptances level of only 20% to 30%
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Effective change management that makes all employees participate is essential in our world of
turbulence and of shorter cycles of innovation. Changes may affect every industry and every
organizational function.
In every organization, management knows about the external environment and the vision of the
organization. This knowledge is the basis for developing appropriate strategies. Although
challenging, this is the easier part. Nevertheless, management will only be able to successfully
implement a new strategic direction, if they manage to gain the commitment of everyone within
the organization. The point is to develop processes that enable all employees to learn about change
Change management means to make change happen – to flexibly adapt the organization to
Forces for Change: - Organizations face a dynamic and changing environment. This
requires adaptation. Exhibit 19-1 summarizes six specific forces that are acting as stimulants for
change.
resource policies and practices changed to attract and keep this more diverse workforce. Large
expenditure on training to upgrade reading, math, computer, and other skills of employees
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2. Technology is changing jobs and organizations: Sophisticated information
technology is also making organizations more responsive. As organizations have had to become
more adaptable, so too have their employees. We live in an “age of discontinuity.” Beginning in
the early 1970s with the overnight quadrupling of world oil prices, economic shocks have
organizations need to defend themselves against both traditional competitors and small,
entrepreneurial firms with innovative offerings. Successful organizations will be the ones that can
4. Social trends during the past generation suggest changes that organizations
have to adjust for: The expansion of the Internet, Baby Boomers retiring, and people
moving from the suburbs back to cities A global context for OB is required. No one could have
imagined how world politics would change in recent years. September 11th has caused changes
organizations have made in terms of practices concerning security, back-up systems, employee
stereotyping, etc.
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Challenges in Managing Change
The process of change has impact on the whole organization and on all individuals working
The way all business units of the organization communicate and share information.
Human resource management has an important role in any change process. Change always needs
people: for developing objectives, for identifying the need for change, for developing solutions
and for implementing these solutions. Technology can support and influence change, but it can
were made. If you allocate resources in an inefficient way, you still have the option to provide
additional resources in order to achieve your objective. If you once failed to make your employees
participate in the change process, you will hardly be able to motivate them again.
desired future state. In a project management context, change management may refer to a project
management process wherein changes to the scope of a project are formally introduced and
approved.
APPROACH
Organizational change is a structured approach in an organization for ensuring that changes are
Globalization and the constant innovation of technology result in a constantly evolving business
environment. Phenomena such as social media and mobile adaptability have revolutionized
business and the effect of this is an ever increasing need for change, and therefore change
management. The growth in technology also has a secondary effect of increasing the availability
unprecedented scrutiny from stockholders and the media and pressure on management.
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With the business environment experiencing so much change, organizations must then learn to
become comfortable with change as well. Therefore, the ability to manage and adapt to
organizational change is an essential ability required in the workplace today. Yet, major and
rapid organizational change is profoundly difficult because the structure, culture, and routines of
organizations often reflect a persistent and difficult-to-remove "imprint" of past periods, which
are resistant to radical change even as the current environment of the organization changes
rapidly.
Due to the growth of technology, modern organizational change is largely motivated by exterior
innovations rather than internal moves. When these developments occur, the organizations that
adapt quickest create a competitive advantage for themselves, while the companies that refuse to
change get left behind. This can result in drastic profit and/or market share losses.
Organizational change directly affects all departments from the entry level employee to senior
management. The entire company must learn how to handle changes to the organization.
When determining which of the latest techniques or innovations to adopt, there are four major
factors to be considered:
2. Measurement system
3. Sequence of steps
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Barriers in Managing Change
There are many models for systematically managing change processes. So why are there problems
one of the critical success factors for any change effort. If top management does not buy in – why
should anybody else? Nevertheless, there are some more barriers that could hinder successful
change.
Barriers of Perception
Difficulties to identify and to analyze the core of the problem/the real cause of the
problem.
Too narrow scope of the problem: Problems are approached with a one-sided view that
Information overload: Difficulties to distinguish between relevant data and available data.
Misjudgments: People think they take into consideration all data they can get hold on;
however, they actually do not really exploit all information that is available.
Perceptual problems most often occur during analysis of the own situation (internal analysis,
identification of internal weaknesses) and during evaluation of options. This may lead to a sub-
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optimal solution that does not really tackle the causes of the problem. The result is a waste of
Emotional barriers
ideas.
Preference to evaluate existing ideas instead of generating new ideas. Early evaluation of
suggestions may sort out creative ideas. Early ideas often base on incomplete information.
That makes it easier to reject them. Normally people find it much easier to come up with
reasons for rejecting an idea than with reasons for supporting and idea.
Not taking time for thinking: In many projects, people are not able to lean back and think
about a problem because they feel under pressure to deliver results quickly.
These emotional barriers may cause serious problems in change processes since they hinder the
generation of new ideas and approaches. Nevertheless, the critical question of any change ‘Are we
doing the right things?’ requires open discussion, new and unconventional approaches.
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Cultural Barriers
Taboos: Particular issues may have the character of a taboo in an organization. Hence, they
More focus than imagination: Children are more creative than adults are. A potential reason
is that our culture attaches great importance to targeted thinking. Thus, we virtually unlearn
Problem solving is seen as a serious matter: There is no place for humor in the process of
problem solving; hence, there will not be much freedom for creativity.
Reasons and intuition: It is generally accepted in business life that critical reasoning,
objective analysis, logic, figures and facts are good things. Intuition and fun are seen as
sub-optimal. In our personal life, however we are used to base many important decisions
on our intuition and our feelings – for instance choice of friends and partners.
Tradition and change: It is a challenging task to overcome traditions. This is especially true
when employees do not see the relation between their traditions and an existing problem.
On the other hand, traditions can be the basis for personal commitment in change processes.
These cultural barriers hinder the development and evaluation of solutions for problems in the
organization. Moreover, they limit options for new approaches in change processes.
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Environmental Barriers
Lack of support: Many people perceive changes as a threat for their personal status.
Changes move the whole organization as well as every single employee out of their
‘comfort zone’. Therefore, there will always be some people who try to stop or ignore the
process.
Lack of ability to accept criticism: Those who create new ideas may set up new barriers
when they ignore justifiable criticism. The ability to accept criticism is a major
Managers who always know the answer: Some managers are successful because the have
good ideas and are able to implement them. But only those, who listen to their employees,
Such environmental barriers have effects on all phases of change. The can create a feeling of
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Cognitive Barriers
Use of wrong terminology: The use of language and terminology that is appropriate for
Sticking to strategies: There are many strategies for problem solving and for managing
change. However, they are often applied wrongly – to rigid or not rigid enough.
Lack of complete and correct information: This is a major problem that cannot really be
solved. The probably best solution is a balanced mix of information and creative ideas.
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BENEFITS AND SIGNIFICANCE OF CHANGE MANAGEMENT
The subject matter holds a tremendous importance for both individual and organization. Let us
It is important for organization to understand, assess and gauge the dynamics in its external
environment in order to envisage and establish an appropriate relationship with various actors like
government, customers and society. Therefore managers by knowing the subject of change
advantage)
Second is consequent upon knowing the impact of change at extraneous level on its own internal
Dynamics and the foremost are objective setting and seeking competitive advantage.
The employees are the recipient of change plan. One such perpetual concern of senior managers
is to make organization highly reliable, therefore employees ought to be trained and high
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4. Technology Issues
Technology is considered the engine of growth in today’s world. Perhaps the greatest challenge
for contemporary organizations is the acquisition and integration of technology in its strategy,
structure and process. As such the concern of top managers is how to avoid organization being
obsolete and how to cope and absorb the impact of changing information and communication
5. Globalization
The management of international economic and political forces what is today known as
Internationalization and globalization is yet another important factor influencing decision making
happening at international (political) level. Supra – national institutions are becoming more
assertive over nation states not only in political terms but also on social issues like child labour
and gender issues. So government and states are considered somewhat less sovereign in
imposing their will over their subjects (individual and organizations) against the ever increasing
and complex interdependencies amongst states. For example the compulsions and legal
provisions of international treaties like WTO and ISO certification regimes have decisively
influenced the organizations and economies of the developing world. Hence imperative for
managers, CEOs and entrepreneurs from smaller or larger organizations alike, of different
sectors of economy, are to understand the complexities of globalization and its impact on
organization’ business.
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Relationship of Management with Change Management. The relationship can be understood
First, we have to consider that change management is a subject with cross-cutting theme,
concepts. For instance, this is related with marketing where the concern might be new
product or market development, or can be related with production like the introduction or
acquisition of new technology or skills. Viz. the finance - budgetary allocations, revisions
and cost-cutting strategies, and for HR the concern is behavioral modification, formation
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APPROACHES TO MANAGING CHANGE
The implementation of any change process has effects on the employees in an organization. Hence,
there is a feedback from the change process to the people involved. Their experiences with a
particular change project will have impact on further actions and their acceptance of further
changes.
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The following tips may improve acceptance of change in an organization:
Be open-minded for new ideas. Do not sort out options and ideas until a final decision
has to be taken.
Eliminate the „We have always done it that way“-culture. Move your employees and the
Focus on the good aspects of a new idea rather than on potential problems.
Share risks.
And again: let your employees participate in all phases of the change process. Build
commitment.
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A. Lewin’s Three-Step Model
1. Kurt Lewin argued that successful change in organizations should follow three steps
(Exhibit 9-5):
The status quo can be considered to be an equilibrium state. To move from this equilibrium—to
necessary.
The driving forces, which direct behavior away from the status quo, can be increased.
The restraining forces, which hinder movement from the existing equilibrium, can be
decreased.
Once the change has been implemented, the new situation needs to be refrozen so that it can be
sustained over time. Unless this last step is taken, there is a very high chance that the change will
be short-lived and that employees will attempt to revert to the previous equilibrium state. The
objective of refreezing is to stabilize the new situation by balancing the driving and restraining
forces.
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B. Kotter’s Eight-Step Plan for Implementing Change
2. John Kotter of the Harvard Business School built on Lewin’s three-step model to create a more
detailed approach for implementing change. Kotter began by listing common failures that
managers make when trying to intiate change. Kotter’s Eight Sequential steps for Implementing
Change are:-
1. Establish a sense of urgency by creating a compelling reason for why change is needed.
3. Create a new vision to direct the change and strategies for achieving the vision.
5. Empower other to act on the vision by removing barriers to change and encouraging risk
6. Plan for, create and reward short-term “wins” that move the organization toward the new
vision.
7. Consolidate improvements. Reassess changes, and make necessary adjustments in the new
programs.
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C. Transformational Change and Transactional Change. Burke and George H. Litwin.
Burke and George H.Litwin. (1992) Organizational change is a kind of chaos. Like the 7-S
Framework by Pascale and Athos, the Burke-Litwin Model integrates a range of factors that
provide some guidance to understand how organizations work amidst this chaos. Burke and
Litwin go one step further by arguing that there are certain consistent causal linkages among
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Managing Job Stress:
Here’s some valuable information on how to manage the stress that comes with your job.
Working a new job can be exciting, but, as with other lifestyle changes, a new job can also
bring stress. The following tips can help you deal with the stress of a new job, or anyother
lifestyle change.
If you’re overstressed and at risk for job burnout, you may feel that a major life overhaul
is necessary for you to be able to enjoy your job and avoid burnout. Before making major
changes, this article can help you to better enjoy your situation with a few minor
adjustments, and give you food for thought on whether major changes may be necessary.
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Tips for Managing Stress and Change at Work
About’s Human Resources guide discusses what causes stress, both positive and negative
types, what affects our coping skills, and what we can do to reduce and manage the stress
Psychotherapist and stand-up comic David Grainier explains the research on and
importance of laughter in the workplace, and how it can actually increase productivity.
This is especially relevant for those working in human resources and running companies,
Like many people, you may find that the job you currently hold is not the job of your
dreams. However, while finding a new job may be a good idea for you, this article makes
a good case for loving your current job while you’re still there, and gives some useful tips
on how to do it.
Stress Reduction:
This short but sweet piece gives you four great ideas on how to reduce stress quickly. These
work especially well with workplace and parenting stress, but can be used effectively with
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Separate Experiences For Mom and Dad. This is a nice summary of research on how men
and women are affected by the two types of stress, and how changing roles influence the
German psychiatrist Johannes Schultz and first published in 1932. The technique
involves the daily practice of sessions that last around 15 minutes, usually in the morning,
at lunch time, and in the evening. During each session, the practitioner will repeat a set
position chosen amongst a set of recommended postures (e.g. lying down, sitting
meditation, sitting like a rag doll, etc.). The technique can be used to alleviate many
3. "my arms and legs are heavy and warm" (repeat 3 times)
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7. by cancelling
Cognitive Therapy: Cognitive therapy seeks to help the client overcome difficulties by
identifying and changing dysfunctional thinking, behavior, and emotional responses. This
involves helping clients develop skills for modifying beliefs, identifying distorted thinking,
collaboration between client and therapist and on testing beliefs. Therapy may consist of
testing the assumptions which one makes and identifying how certain of one's usually-
unquestioned thoughts are distorted, unrealistic and unhelpful. Once those thoughts have
been challenged, one's feelings about the subject matter of those thoughts are more easily
subject to change. Beck initially focused on depression and developed a list of "errors" in
Having made a mistake at work, a person may believe, "I'm useless and can't do anything
right at work." Strongly believing this, in turn, tends to worsen his mood. The problem may
be worsened further if the individual reacts by avoiding activities and then behaviorally
confirming his negative belief to himself. As a result, an adaptive response and further
constructive consequence becomes unlikely, which reinforces the original belief of being
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"useless." In therapy, the latter example could be identified as a self-fulfilling prophecy or
"problem cycle," and the efforts of the therapist and client would be directed at working
together to change it. This is done by addressing the way the client thinks and behaves in
response to similar situations and by developing more flexible ways to think and respond,
including reducing the avoidance of activities. If, as a result, the client escapes the negative
thought patterns and dysfunctional behaviors, the feelings of depression may, over time, be
relieved. The client may then become more active, succeed and respond more adaptively
more often, and further reduce or cope with his negative feelings.
ombudsman processes, are usually described with the term dispute resolution, although
some refer to them as "conflict resolution." Processes of mediation and arbitration are often
Getting a Hobby: the hobbies are the best way of diverting one’s mind from all kinds of
stress the person has since, that person get very much involved in doing what he likes. So,
everyone should have a hobby and he/ she should spend some time in it.
Meditation: Meditation is a mental discipline by which one attempts to get beyond the
reflexive, "thinking" mind into a deeper state of relaxation or awareness. Meditation often
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of many religions, and has been practiced since antiquity. It is also practiced outside
and/or psychophysical practices which may emphasize different goals -- from achievement
Nootropics: Nootropics, also referred to as smart drugs, memory enhancers, and cognitive
enhancers, are drugs, nutraceuticals, brain food and functional foods that are purported to
improve human cognitive abilities.[1][2] The term covers a broad range of substances
including drugs, nutrients and herbs with claimed cognitive enhancing effects.
The word nootropic was coined in 1964 by Dr. Corneliu E. Giurgea, derived from the
Greek words noos, or "mind," and tropein meaning "to bend/turn". Typically, nootropics
are thought to work by altering the availability of the brain's supply of neurochemicals
by stimulating nerve growth. However the efficacy of nootropic substances in most cases
has not been conclusively determined. This is complicated by the difficulty of defining and
Relaxation Techniques:
scene, place or event that you remember as safe, peaceful, restful, beautiful and
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happy. You can bring all your senses into the image with, for example, sounds of
running water and birds, the smell of cut grass, the taste of cool white wine, the
warmth of the sun, and so on. Use the imagined place as a retreat from stress and
pressure.
stress management tool than normal hypnosis, as you do not need to have a
hypnotist present.
Artistic Expression: It refers to the feeling which are evoked and the ideas which are
expressed through works of art. It provides an opportunity for the employees to express
themselves artistically.
one small part of the body at a time, such as relaxing one finger, then relaxing another, then
adding another. Then the whole hand is relaxed, followed by the forearm, and then the
upper arm. The other arm is relaxed next, starting with a finger... Then the legs (each
starting with a toe) and so on, including all body parts (including all the parts of the head)
until the entire body is relaxed. The fractional relaxation approach is often used in
preparation for trance induction and hypnosis, but is very useful as a relaxation technique
by itself. The theory behind this tension release method is that it is easier to relax a fraction
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Jacobson argued that since muscular tension accompanies anxiety, one can reduce anxiety
Progressive relaxation involves alternately tensing and relaxing the muscles. A person
practicing it may start by sitting or lying down in a comfortable spot and taking some deep
breaths, and then he or she will proceed to tense, then relax, groups of muscles in a
prescribed sequence (one such sequence is starting with the hands and moving up to the
arms, shoulders, neck, and head, and then down the torso and legs to the feet). The effect
Stress Balls: A stress ball is a malleable toy, usually not more than 7cm in diameter. It is
squeezed in the hand and manipulated by the fingers, ostensibly to either help relieve stress
Natural Medicine
Clinically Validated Alternative Medicines: The term alternative medicine, as used in the
modern Western world, encompasses any healing practice "that does not fall within the
refers to the same interventions when used in conjunction with mainstream techniques
under the umbrella term complementary and alternative medicine, or CAM. Some
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emphasize differences of approach, but nevertheless use the term CAM, which has
become standard.
Classical music
HR should engage more seriously with finding out what its customers need and their
feedback from their internal customers – line managers, senior managers and employees.
This should cover both what they need from HR, and their user experience of current
services. Such feedback can generate a clear overview – or ‘footprint’ – of the HR function
in a particular organization. It can provide fresh insights and help the HR function to focus
HR needs to be responsive – clear about what it is there for and what services it offers; easy to
contact; and able to respond quickly, efficiently and effectively: HR operates across a wide range
of subject areas (recruitment, performance, reward, development and so on) and has been
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changing in the way it works, and often restructuring its administrative and advisory services. It is
easy for managers and employees to get confused by the shifting structures of HR and its strange
terminology. Managers and employees need a clear understanding of what HR thinks it is there to
can help management balance employee and business needs: Senior managers are generally
strongly of the view that HR is there to support employees as well as managers: ‘HR is there to
support the line and employees in order to support the businesses. Both managers and employees
appreciate the skilled help HR often gives in resolving serious disagreements or performance
Effective HR services for employees are seen as supporting, not diluting, the responsibility of the
line for people management. The ability of HR to coach line managers, especially around managing
Customers do want an HR function with strategic business impact, but this is about solving
problems that are strategically important for the business, not about separate HR strategies :
The HR community sees itself as on a journey to becoming more ‘strategic’ in its influence on the
business. The customers of HR want this too, but their vision of strategic HR is an essentially
practical one. Being strategic from a management perspective is about working with the line – at
all levels – on people issues or problems that have a strategic impact on the business.
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The customers of HR want a ‘proactive’ HR function, which spots issues ahead of time and
enable managers and employees to do business better by being more closely involved
coach and train managers to manage and motivate their people better
work ‘across the business’ to achieve more consistency of people management and to
develop and deploy people better for the benefit of the whole organization
Customers want professional HR support from real ‘people partners’: To deliver responsive
and proactive HR support, customers want HR people to be proper professionals in HR. This means
having real ‘expertise’ based both on theory and evolving good practice, in order to give consistent,
fair and reliable information and advice. HR people also need understanding of the business context
and the workforce perspective, and to be confident and assertive enough to challenge managers
where necessary.
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DEFINITION: CHANGE MANAGEMENT
Change management is a systematic approach to dealing with change, both from the perspective of an
organization and on the individual level. A somewhat ambiguous term, change management has at least three
different aspects, including: adapting to change, controlling change, and effecting change. A proactive
approach to dealing with change is at the core of all three aspects. For an organization, change management
means defining and implementing procedures and/or technologies to deal with changes in the business
Successful adaptation to change is as crucial within an organization as it is in the natural world. Just like
plants and animals, organizations and the individuals in them inevitably encounter changing conditions that
they are powerless to control. The more effectively you deal with change, the more likely you are to thrive.
Adaptation might involve establishing a structured methodology for responding to changes in the business
environment (such as a fluctuation in the economy, or a threat from a competitor) or establishing coping
mechanisms for responding to changes in the workplace (such as new policies, or technologies).
Change management can be of varying scope, from continuous improvement, which involves small ongoing
changes to existing processes, to radical and substantial change involving organizational strategy. Change
external environment, for example, in the realms of economics, politics, legislation, or competition, or in
reaction to something within the processes, structures, people, and events of the organization's internal
environment. It may also be instigated as a proactive measure, for example, in anticipation of unfavorable
economic conditions in the future. Change management usually follows five steps: recognition of a trigger
indicating that change is needed; clarification of the end point, or "where we want to be"; planning how to
achieve the change; accomplishment of the transition; and maintenance to ensure the change is lasting.
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example, a shift in attitudes or work routines, and thus personnel management skills such as motivation are
vital to successful change. Other important influences on the success of change management include
leadership style, communication, and a unified positive attitude to the change among the workforce. Business
process reengineering is one type of change management, involving the redesign of processes within an
organization to raise performance. Change agents are those people within an organization who are leaders
1. At all times involve and agree support from people within system (system = environment,
3. Understand where you want to be, when, why, and what the measures will be for having got
there.
5. Communicate, involve, enable and facilitate involvement from people, as early and openly and as
fully as is possible.
44
OBJECTIVES
45
REVIEW OF LITERATURE
An early model of change developed by Lewin described change as a three-stage process. The first
stage he called "unfreezing". It involved overcoming inertia and dismantling the existing "mind
set". Defense mechanisms have to be bypassed. In the second stage the change occurs. This is
typically a period of confusion and transition. We are aware that the old ways are being challenged
but we do not have a clear picture as to what we are replacing them with yet. The third and final
stage he called "freezing". The new mindset is crystallizing and one's comfort level is returning
Miles (1986) identified fourteen key success factors across the three phases of the change process
that affect the culture of the school. These factors serve as a guide to look at the different phases
of an initiative and what support and assistance are necessary for continuous improvement. The
initiation phase an innovation is linked to a high profile need: that a clear model of implementation
exists, that there is/are one or more strong advocates, and, that there is active initiation. The
implementation phase: coordination shared control, pressure and support, ongoing technical
assistance, and early reward for teachers The institutionalization phase: embedding, links to
The Change Model of Beck hard and Harris (1987) I t is a simple yet powerful tool that gives you
a quick, first impression of the possibilities and conditions to change an organization. The move
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manage reactions to change, represents a shift in thinking from earlier management theory, such
as Taylorism. The Change Model Formula (Change Equation) is:- D x V x F > R = Dissatisfaction
Andrew Pettigrew and Richard Whipp (1991) distinguish between three dimensions of strategic
change:- Content (objectives, purpose and goals) – WHAT, Process (implementation) – HOW,
Context (the internal and external environment) – WHERE Pettigrew and Whipp emphasizethe
interaction between the content or what of change (objectives, purpose and goals); the process or
how of change (implementation); and the organizational context or where of change (the internal
Burke and Litwin (1992) in an article in the Journal of Management in which they add a few factors
to the 7-S Framework and combine this with a high-level change process theory, in which
certain elements cause changes of other elements. Overview: the framework integrates many major
change factors:- External environment is the main factor (although not necessarily the starting
point), The hierarchy and causality between the elements, The model distinguishes between the
set of variables that influence and are influenced by organizational climate (everyday, transactional
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Jacob Mankidy (1993) says that To make internal system strong, the HR/IR policies and practices
have to be conducive. It has now become imperative for the bank managements to initiate proactive
efforts to evolve positive HR/IR policies and practices. There is a greater need to look at the entire
HR/IR as a comprehensive whole rather than as disjointed efforts. In turn this would facilitate
Sami. A. Khan (1997) states that HR functionaries have to develop a fuller understanding of HR
instrumentaliies and their operationalization. At the same time they have to be well aware about
the dynamics of change in organizational settings. HR mechanisms and decisions are not end in
themselves rather they are facilitators of coordinated efforts towards organizational excellence.
This has to well understand by the HR functionaries and top management involving line managers.
Whelan-Berry and Gordon (2003) consider the changes across all three levels of analysis from the
management and psychology literature, included all three aspects of an organizational change
process. This model highlight an important aspect, that the change occurred at one levels can affect
directly, how and whether change initiatives are adopted at a different level. Thus, the
organizational-level change vision may not move employees to the individual point of change
action or adoption, the group-level change process can inhibit or facilitate the individual level
change process, the transition between the organizational, the group, and the individual levels of
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Employee commitment to organizational change: Janet Turner Parish, Susan Cadwallader, Paul
Busch (2008). This study aims to focus on the role of employee commitment in the success of
organizational change initiatives. The authors seek to propose a model that delineates antecedents
The results demonstrate that the antecedents: fit with vision, employee- manager relationship
quality, job motivation, and role autonomy all influence commitment to change (C2C). Notably,
performance, implementation success, and individual learning regarding the change, had the
greatest impact.
Mats Larsson, in the book Global Energy Transformation (2009), argues that change management
will become necessary on the level of society in order to transform energy systems on a large scale.
undertaking that will require large investments, change in individual behavior and company
routines on a large scale and during a short space of time. This effort will also require the
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RESEARCH METHODOLOGY
Research design
● Exploratory research design: - this kind of research design is used when the
problem is vague, its main objective is to explore and obtain clarity about the problem
situation. It mostly involves a qualitative investigation.
● Descriptive research design: -this design is used when a comprehensive and detailed
explanation is required for the problem of the study.
Data Requirements
● Primary data which is collected through self-structured questionnaire and Secondary
data which is collected through websites and other research papers.
● Data collection from primary sources:
● Primary source is a source from where we collect first-hand information or original
data on a topic. The primary data was collected through a closed-ended questionnaire
designed exclusively for the study.
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DATA ANALYSIS
CHANGE :- MEANING
The Pie Chart below shows the percentage of employees who are aware of the term change and
change management and understand the meaning of change as any improvement in the present
situation or process.
59% employees know what is change and strongly agree with the definition, 32% people agree
with the meaning an understand that change is brought about for improvements in scenario 6% are
indifferent with it and 3% employees disagree and do not mean this by change.
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SHARING IDEAS
Here in the following Pie Chart we can see the percentage of employees who want to be involved
in decision making and are willing to share their ideas with the management and give suggestions.
63% of employees are very keen and interested a lot in giving their ideas to the management and
are strongly in favor of sharing their views with the management, 30% employees Agree that they
would like to share their views and ideas with the management if given a chance and 7% are
indifferent in this matter. So the company should give opportunity to the employees so that they
can share their thoughts and help in decision making they want to be involved in the procedures
of the company.
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TYPES OF CHANGES
1. Structural
2. Functional
3. Timings
The most common types of change in COOX are these three the survey indicates that Functional
change has occurred most of the time as in the Pie Chart it is clear 41% employees say that
Functional change is the most common type and after that is Structural ie 37% and Timing change
has occurred less number of time and 15% employees say that.
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The Pie Chart below shows the Change Type that affected the employees most.
Most of the employees are affected more by Functional change i.e. 66%, 7% people got affected
with the Structural change and 5% with Timings change. There are employees who say that they
were affected by all the three types of change the percentage for that is 10% and 12% say there are
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1. OBJECTIVES
following Pie Charts and Bar Graphs indicate the psychodynamics of the employees at the
time of change. The problem they face or their satisfaction level, they get affected with the
changes so much so that they sometimes undergo stress, remain disturbed, express or do not
1. Here 69% employees are partially satisfied with the management reasons for change and agree
that changes are necessary for the growth of the organization as well as development and growth
of employees. 16% are fully satisfied with the changes that have occurred 9% and 6% are
percentage of employees who are partially and fully dissatisfied with the changes respectively.
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2. The Bar Graph shows that about 50% of the employees have Expressed their views and feelings
against the changes personally in written whereas 31% of employees have not expressed their
feelings against the change the reason can be that they do not feel its worth to talk to management
about it or other 18% people have expressed their feelings against the change Orally and 1% have
This shows the psychodynamics of people the way they react to certain conditions some go to an
extent to express their feelings and some do not say or do not want to express for reasons can be
many like do want to take any kind of risk or indifferent whereas few people take the initiative to
talk about the problems with their management and try to find out solutions to it.
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3. 62% people agree that their working conditions and authority gets affected with the change
and 30% disagree with the statement.
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4. 66% of the employees say that they seldom undergo stress due to change 18% say they never
undergo stress 15% say very often they have stress whereas 1% say they always undergo stress.
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5. 66% agree that there is Ambiguity at work place due to change 26% disagree 6% and 2%
strongly agree and strongly disagree.
6. 62% employees say that they reach late sometimes due to change 24% say they never get late
for office 13% say very often and 1% say they get late all the working days.
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B. REASONS FOR RESISTING CHANGE
The above graph shows the percentage of employees who say that there is resistance from people.
71% employees say that 50-75% employees resist changes 13% say that 35-50% employees resist
change and 13% also say that less than 35% people resist change and 35 say that more than 75%
employees are resistant to change. The reasons for their resistance can are :-
1. Dissatisfaction with change because they did not have good experience with change.
2. Monopoly of Management
3. Changes are not necessary
4. Change create problems like stress, distubance at work, monotonous work etc.
5. Changes affect their working conditions and their authority
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44% are dissatisfied with changes,19% feel changes are not necessary, 15% have affected working
condition, 15% feel their work becomes monotonous they undergo stress, and 7% say there is
monopoly of the management.
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C. INDIVIDUALS EFFORT TO COPE UP WITH STRESS AND CHANGE.
These are the efforts made by the employees to cope up the stress they face. This Pie Chart is based
on the open-ended question. All the answers are in these category majority says that is 29% that
they are trying to upgrade their skills 19% say Going along can be one way to cope up stress 17%
employees share their views with the management 15% Ignore an try to look into new areas and
options, 9% and 7% find it more convenient to get involved in Utilizing their time and look at
change as an advantage respectively while 3% and 1% have said that want to change their jobs and
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D. MANAGEMENT EFFORTS TO MINIMISE RESISTING FORCES.
Management has made certain efforts to minimize the resistance which include :-
3. Meditation
Views of Employees:- 72% say that Non Financial Rewards (Recognition, Appreciation) are more
beneficial and satisfying 21% employees say that nothing was done for resisting change 4% says
that Financial Rewards were given and are more important and appropriate 3% people say
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2. HYPOTHESIS
The above Graph shows the Ratio of Male and Female employees with respect to the responses.
79% of the employees are Males and 21% are Females. According to the responses.
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Openness towards change is more among male employees compared to female was the hypothesis
statement and this graph prooves the statement.
Here the number of male responses were 54 and female were 14. Out of them the readiness to
accept change is 38 in males and 7 in females which is equal to 70% readiness and more acceptance
is there and 50% acceptance is there in the females. Hence mle employees are more acceptable
towards change than the female employees.
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B. OPENNESS IS MORE AMONG THE NEW COMERS COMPARED TO
EXPERIENCED.
32% Employees have experience of 1-3 years 30% employees have 3-5years experience
19% have 1-12month experience. 12% and 7% are employees with experience of 5-8 years and
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Employees with experience of 5-8yrs and 8-10yrs are 63% and 80% respectively Resistance of
employees with 3-5yrs is 50% and for new comers with experience of 1month-3yrs is 46% and
45%. So new comers are less resistant than experienced ones. So hypothesis that new comers are
more acceptable to change than the experienced employees is turns out to be true.
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C. STRATEGIES ADOPTED BY ORGANIZATION ARE INEFFECTIVE.
Strategies adopted by the organization were ineffective and reasons for that are :-
3. Problems at work
40% say that the management efforts for resisting change Lack of Employees Interest
29% say that Lack of Management Interest was the reason for its failure. 27% say that
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D. EMPLOYEES LACK SENSITIVITY TOWARDS EACH OTHER.
Employees do lack sensitivity at the time of change 53% employees are in favour of the statement
while 47% employees say that there is no such lack of sensitivity people are sensitive towards each
other. So hypothesis is prooven though there is not much difference in the percentage.
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E. CHANGES ARE UNPLANNED AND WITHOUT INVOLVEMENT.
It is also found that changes were brought about with the consent of the employees though few are
against it saying that it were not with their consent and involvement. 49% say that it was brought
with partial consent of the employees whereas 32% say that with full consent the changes are
brought and they were involved in it . But there again 15% of employees say that changes were
totally without theie consent and 4% say that they were forced on them.
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FINDINGS
59% employees know what is change and strongly agree with the definition, 32% people agree
with the meaning an understand that change is brought about for improvements in scenario 6% are
indifferent with it and 3% employees disagree and do not mean this by change
63% of employees are very keen and interested a lot in giving their ideas to the management and
are strongly in favor of sharing their views with the management, 30% employees Agree that they
would like to share their views and ideas with the management if given a chance and 7% are
indifferent in this matter. So the company should give opportunity to the employees so that they
can share their thoughts and help in decision making they want to be involved in the procedures
of the company.
The most common types of change in COOX are these three the survey indicates that Functional
change has occurred most of the time as in the Pie Chart it is clear 41% employees say that
Functional change is the most common type and after that is Structural ie 37% and Timing change
has occurred less number of time and 15% employees say that.
Most of the employees are affected more by Functional change i.e. 66%, 7% people got affected
with the Structural change and 5% with Timings change. There are employees who say that they
were affected by all the three types of change the percentage for that is 10% and 12% say there are
Here 69% employees are partially satisfied with the management reasons for change and agree that
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changes are necessary for the growth of the organization as well as development and growth of
employees. 16% are fully satisfied with the changes that have occurred 9% and 6% are percentage
of employees who are partially and fully dissatisfied with the changes respectively.
The Bar Graph shows that about 50% of the employees have Expressed their views and feelings
against the changes personally in written whereas 31% of employees have not expressed their
feelings against the change the reason can be that they do not feel its worth to talk to management
about it or other 18% people have expressed their feelings against the change Orally and 1% have
62% people agree that their working conditions and authority gets affected with the change and
66% of the employees say that they seldom undergo stress due to change 18% say they never
undergo stress 15% say very often they have stress whereas 1% say they always undergo stress
66% agree that there is Ambiguity at work place due to change 26% disagree 6% and 2%
62% employees say that they reach late sometimes due to change 24% say they never get latefor
office 13% say very often and 1% say they get late all the working days
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The graph shows the percentage of employees who say that there is resistance from people. 71% employees
say that 50-75% employees resist changes 13% say that 35-50% employees resist change and 13% also say
that less than 35% people resist change and 35 say that more than 75% employees are resistant to change.
44% are dissatisfied with changes,19% feel changes are not necessary, 15% have affected working
condition, 15% feel their work becomes monotonous they undergo stress, and 7% say there is
monopoly of the management.
29% that they are trying to upgrade their skills 19% say Going along can be one way to cope up
stress 17% employees share their views with the management 15% Ignore an try to look into new
areas and options, 9% and 7% find it more convenient to get involved in Utilizing their time and
look at change as an advantage respectively while 3% and 1% have said that want to change their
Views of Employees :- 72% say that Non Financial Rewards (Recognition, Appreciation) are
more beneficial and satisfying 21% employees say that nothing was done for resisting change 4%
says that Financial Rewards were given and are more important and appropriate 3% people say
It is also found that changes were brought about with the consent of the employees though few are
against it saying that it were not with their consent and involvement. 49% say that it was brought
with partial consent of the employees whereas 32% say that with full consent the changes are
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brought and they were involved in it . But there again 15% of employees say that changes were
totally without their consent and 4% say that they were forced on them.
Employees with experience of 5-8yrs and 8-10yrs are 63% and 80% respectively Resistance of
employees with 3-5yrs is 50% and for new comers with experience of 1month-3yrs is 46% and
45%. So new comers are less resistant than experienced ones. So hypothesis that new comers are
more acceptable to change than the experienced employees is turns out to be true.
40% say that the management efforts for resisting change Lack of Employees Interest
29% say that Lack of Management Interest was the reason for its failure. 27% say that
Employees do lack sensitivity at the time of change 53% employees are in favor of the statement
while 47% employees say that there is no such lack of sensitivity people are sensitive towards each
other. So hypothesis is proven though there is not much difference in the percentage.
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CONCLUSION
In the organization there were some commonalities in the female attitude, the difference in the
opinions of the employees (who are experienced and who are not), the difference in opinion who
of the opinion of employees (who were Graduate and who are post graduate etc).
Females have less acceptability towards change. Females are least reactive and don’t believe in
giving written complaints, while maximum number of male employees are dissatisfied because
of professional reasons, on the other hand female employees’ dissatisfaction reasons are generally
based on personal, family, or social reasons). Females, generally feel their authority
area has lessened after the organizational change. Post Graduate employees have got maximum
openness in comparison to employees who are just graduate. But they are sensitive towards their
authority. It is the category of graduate employees which feels their authority area has lessened
maximum. Out of the other categories, professionally qualified employees do not come late at
workplace due to organizational change generally as compared to the employees who are not
professionally qualified. The personal values and the organizational values are not different as the
gap has not increased in the opinion of professionally qualified employees. Young employees are
more open towards change or their acceptability towards change is high compared to experienced
employees. Young employees take the more stress than experienced employees, sometimes; they
use to come late because of organizational changes, more than the experienced employees and are
more sensitive about their authority area, job monotony, and sensitivity towards other employees
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LIMITATIONS OF THE STUDY
Due to time constraints sample size was restricted to 68, which was very less than
The respondents had replied according to their own perception and experience and
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QUESTIONNAIRE
1. In the recent years there have been certain changes in the organization.
5. These changes were brought about with consent / involvement of the employees
10. These changes have created gaps / differences between the organization goal and individual interests:
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14. After these changes the employees do not show much sensitivity towards each other
15. You reach office late after the changes have taken place:
19. Though personally you don’t like but these changes are necessary for the
Organization:
20. To reduce the resistance the management has done the following things:
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REFERENCES
1. http://www.valuebasedmanagement.net/methods_kaizen.html
2. http://www.valuebasedmanagement.net/methods_kaizen_theory_planned_behavior.html
3. http://www.valuebasedmanagement.net/methods_kotter_change.html
4. http://www.valuebasedmanagement.net/methods_beckard_change_model.html
5. http://www.valuebasedmanagement.net/methods_kotter_change_approaches.html
6. http://www.valuebasedmanagement.net/methods_Burke-Litwin_Model.html
7. http://www.hughes.in
8. http://www.hsc.com
9. http://humanresources.about.com//Change_Management_and_Organization_Development.html
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