Professional Documents
Culture Documents
Marketing Project
Marketing Project
INDIVIDIUAL ASSIGNMENT- 1
DIVISION: C
We are sincerely apologetic for the pain that our actions have caused. The distrust among the
customers is agreeable but we are equally disgusted and were caught off-guard by the barbaric
activity of those two employees who thought it would be a funny YouTube hoax. We take full
responsibility of the event and our mistakes and we are seriously committed to making things
right.
Dominos has taken strict disciplinary actions against the two team members to ensure that it
does not happen again. The two barbarians are dismissed with an immediate effect and there
are felony warrants out for their arrest. The store has been completely shut down on April 14th
till the next day afternoon and sanitized from top to bottom because your trust is sacred and of
Dominos has revised and refurbished the old policies and implemented new procedures to
prevent these misconducts from happening again. We have re-examined our hiring process so
that people like this don’t make it into our stores and destroy the legacy and trust for the brand.
We have a professional audit team across the country in our stores who will be looking after
and making sure that our stores are properly sanitized and hygienic. We take tremendous pride
in creating delicious recipes and delivering high-quality food day in and day out for the past 5
decades.
We are a team of hundred and twenty-five thousand men and women working across the United
States and more than sixty countries around the globe. It is very disheartening to see the image
of Dominos being shattered by the actions of two individuals. We were filled with hatred and
negative comments on social media platforms and all around us but the support and comforting
messages from our loyal customers have been a great sigh of relief even in such an adverse
scenario. We thank you for hanging in there as we will try our best to regain your trust.