Core Harmony Pelvic Rehab

Bloomfield Hills Michigan

Who We Are

• 7 Co-owners with 4 APTA Board Certified Pelvic

Health Specialist, and 3 Herman and Wallace
certified therapist. Three of our therapists are also
OMPT certified manual therapist. We have a
combined 56 years of experience in physical therapy
and a combined 24 years of experience in pelvic
health specialties. We are thrilled to be starting our
own Pelvic Health clinic and we can't wait to give
our patients their independence back.
 Executive Summary
Mission Statement:
Our clinic strives to provide exceptional pelvic health physical therapy services that are personalized and comprehensive to empower
individuals. We specialize in pre and postnatal care to restore function, minimize discomfort, and improve the well-being of parent and
child. We are dedicated to providing a safe and inclusive environment where individuals of all genders can enhance their quality of life
by taking control of their care and receiving personalized services. Our clinic aims to be a resource in the community to educate,
prevent, and destigmatize pelvic health conditions.

Vision Statement:
Our clinic is committed to staying on the front line of pelvic health physical therapy. Our team of compassionate physical therapists are
committed to providing a nurturing and supportive environment, ensuring that every human feels heard, respected, and comfortable
while providing current evidence-based education. We aspire to redefine the boundaries of pelvic rehab through innovation and
comprehensive care to ensure individuals feel empowered to seek pelvic health care without the fear or stigma behind it.

Services & Products:

Our goal is to specialize in providing evidence-based pelvic floor therapy for pre- and post-partum individuals as well as individuals
experiencing conditions such as low back pain, incontinence, abnormal gait pattern, muscle weakness, incoordination, bowel conditions,
CT disorders, hyper/hypo mobility, pelvic injuries, prostate conditions, sacrococcygeal disorders, prolapse conditions, and peripartum.1
• We plan to continue to promote pelvic health by providing continued wellness programs after the duration of therapy services by
offering a community gym membership at our clinic, as well as selling various personal health and pelvic floor products.
 Executive Summary
Financing:
• It is anticipated that $100,000 will be needed for startup costs including the cost of monthly expenses like rent, utility costs,
equipment, computers, WebPT software, and office equipment.2-4
• Physical therapists will receive a salary of $75,000 with a 4% raise annually, with the remaining profit will be distributed with 16% of
the annual profit dividend going to therapists with multiple roles and responsibilities within the company, while Francis and Amber
will only be seeing patients so they will receive 10% of the annual profit dividend.

Sales Forecast:
• We anticipate treating 210 patients per month for pelvic health services by the end of the first year. Anticipated revenue from the
pelvic health outpatient services at the end of year one is $37,870/month.

Expansion Plan:
• Expand services to cities including Grosse Pointe, Livonia, Dearborn, and Rochester to provide ease of services to individuals within
the Metro Detroit area. This plan includes opening four more office locations within the Metro Detroit area to be able to serve more
individuals.
 Company Summary
Company Ownership:
• Equal partnership between seven local physical therapists
• Each therapist in this partnership is investing $5,000 dollars for start -up costs and the ownership will be split equally, with each therapist
owning 14.3%
• We are asking for an additional loan of $100,000 for start-up funding

Company History:
• All seven owners received bachelor's degrees in Exercise Science, some went on to obtain master's degrees, and then met in Central Michigan
University’s Doctor of Physical Therapy program
• Core Harmony - Pelvic Rehab, LLC was formed after all seven individuals ran into each other at a pre- and post-natal care physical therapy
conference in Austin, Texas
• All seven realized that there was a need for pelvic rehab physical therapy in the Bloomfield Hills area
 Company location
• The main office location will be at 4190 Telegraph Rd, Suite 1500 Bloomfield Hills, MI 48302
• This building is 3,114 square feet which will include private treatment room spaces, a large office for the therapist, a loun ge, an equipment storage
room, and a full gym 1
• We will serve roughly a 30-mile radius from our office location in Bloomfield Hills
• Oakland County has a population of approximately 4,500 individuals and is located 20 miles northwest of downtown Detroit 5

https://www.commercialcafe.com/commercial-property/us/mi/bloomfield-hills/andover-building/
 Products and Services
• Wellness program/gym membership ($75 per month, no matter when they start during the
month)
• Specialties such as incontinence training and prostate health programs
• Most common services: Pelvic floor re-training, manual, therapeutic activities, therapeutic
exercise, postural training, counseling/education services, modalities (biofeedback and TENS),
mobility and balance training.
• Products for retail
• Dilator kits
• Lubricants
• Kegel sets
• Pelvic health exercise books
• Yoga matts
• Foam rollers
• Resistant bands
• Local OBGYN centers and 2 PT clinics that are APTA pelvic health therapy
• Will market with local doctor's offices, OBGYN clinic, and Maternity units in the hospital
 Strategic and Market Analysis
• Outlook and Analysis:
• Physical Therapy as a profession is projected to increase 17% from 2021 to
2031. More than 15,000 jobs are expected to open for physical therapists
each year over this period.8
• Customer Profile5,9-11:
• Bloomfield Hills Township Population: 4,442 people (Oakland County
Population: 44,225 people)
• Oakland University brings in on average 16,000-17,000 students who are
not from the area
• Bloomfield Hills Average Household Income: $298,982
• Bloomfield Hills Average Age: 50 years old
• Oakland county healthcare coverage: 95.9% of population
• The customer profile of Core Harmony - Pelvic Rehab, LLC is to target
anyone who wishes to empower themselves in controlling their response
and physical abilities to pelvic health dysfunctions. We will provide
specified care to childbearing individuals around the area due to the high
level of referrals from surrounding OBGYNs.
 Strategic and Market Analysis
• Competitive Analysis7:
• Core Harmony - Pelvic Rehab, LLC is the only pelvic health
specified clinic within a 15-mile radius of Bloomfield Hills, MI.
Here are a list of clinics that are currently providing a therapist
within their company who offer Pelvic Health or are Certified.
• Premiere Therapy Centers in Bloomfield Township, (248-538-5165):
APTA Pelvic health certified.
• North Woodward Rehab in Bloomfield Hills, (248-338-7600): APTA
Pelvic health certified.
• Modern OBGYN in West Bloomfield Township, (248-862-7221)
• Oakland Macomb Obstetrics and Gynecology PC Troy (248-218-4073)
 Marketing Plan
• Marketing Goal: Reach a wide range of patients through various
avenues and educate the community on the importance of pelvic
health/rehab.
• Marketing Strategies
• Partner with local OBGYN doctors and hospitals.
• Educational Seminars in the community
• Offer T-Shirts to our patients and gym members
• Social Media presence
• TikTok
• Instagram
• Facebook
 Marketing Plan
• Pricing
• Hybrid Model- Cash based and insurance.
PT Eval – Low PT Eval – Moderate PT Eval – High

Insurance $201 $231 $261

Cash - Based $155 $155 $155

1 Visit $130
4 Visits $500 ($20 savings)
8 Visits $960 ($80 savings)
12 Visits $1380 ($180 savings)
16 Visits $1760 ($320 savings)

• Cash Based Gym: $75/month to use the gym space and equipment
 Organizational Plan
• All 7 therapist are co-owners and most have dual roles for starting out
• Reception, billing, marketing, IT
• Some positions have prior training and some taking additional classes
• Contracted attorney and accountant
• Accountant will review reports bi-annually, quarterly if needed at the beginning
• Worker compensation will be added when in house employees have been
added
• Health care will be provided to all
• Paid time off available after company becomes profitable
• 401k with employee contribution based on profits
• Med Bridge continuing ed available through WebPT
 Finances
Projected Startup Expenses Item Cost (Dollars)
Rent 6487.5

Equipment 10,000

Supplies 15,00

Utilities TBD

EMR+HEP 1,323

Licensing/Lawyer 5,000

Health Care TBD

Taxes TBD

Accounting Software 85

Professional Liability Insurance/ month/7 145.6

employees
Business Insurance 250

Predicted Total Startup Expenses 25,791.1

Projected Item Cost (Dollars)
Monthly Expenses
Rent 6487.5

Equipment Payments (115,000/60) 1,916

Supplies 250

Utilities 648.75

EMR+HEP 1,323

Professional Liability Insurance/ month/7 145.6

employees

Healthcare TBD

Taxes TBD

Accounting Software 85

Business Insurance 250

Projected Annual Expenses Item Cost (Dollars)
Rent 77,850

Equipment Payments (115,000/60) 22,992

Supplies 3,000

Utilities 7,785

EMR+HEP 15,120

CEU 1,183

Licensing/Lawyer 5,000

Healthcare TBD

Taxes TBD

Accounting Software 1,020

Professional Liability Insurance 1,747.2

Business Insurance 3,0000

Predicted Total Startup
Expenses 25,791.1

Predicted Total Monthly 11,116.85

Expenses

Predicted Total Annual 139,935.2

Expenses Year One

Predicted Total Annual 114,144.1

Expenses Less Startup
Expenses
 Finances-Jamie
Projected Salaries (4% Increase Annually) Goal Base Salary
Will bill in-house, after 2 years we will hire a full-time strictly billing personnel

Year Per Person Annually Per Person Monthly Total Monthly Clinic Salary Total Annual Clinic Salary
Expense Expense

Year 1 75,000 6,250 43,750 525,000

Year 2 78,000 6,500 45,500 546,000

Year 3 81,120 6,760 47,320 567,840

Year 4 84,365 7,030.4 49,212.8 590,554

Year 5 87,740 7,312 51,182 614,180

 Finances-Jamie
Clinic Growth and Revenue Less Salaries (Cash Price Projection)

Months of Predicted Total Predicted Total Predicted Total Predicted Monthly Predicted Monthly Predicted Gross
Operations Visits Per Month Evals Per Month Visits ($130/visit) Revenue Expenses (Dollars) Monthly Profit
(Avg Cost $231) (Dollars) (Dollars)

0 0 0 0 0 0 0

3 70 23 47 12,598 9,224.85 3,373

6 150 50 100 27,050 9,224.85 17,825

12 210 70 140 37,870 9,224.85 28,645

24 230 77 153 41,502 9,224.85 32,277

36 240 80 160 43,280 9,224.85 34,055

48 250 83 167 45,058 9,224.85 35,833

60 260 86 174 46,836 9,224.85 37,611

Projected Gym Growth and Revenue

Months of Operations Predicted Members Per Month Predicted Monthly Revenue (Dollars)
$75/Month
0 0 0

3 30 2,250

6 50 3,750

12 75 5,625

24 100 7,500

36 120 9,000

48 150 11,250

60 200 15,000
Gym & Clinic Predicted Growth and Revenue (Cash Price Projection)

Months of Operations Predicted Monthly Clinic Predicted Monthly Total Predicted Monthly Revenue (Dollars)
Revenue Gym Revenue
(Dollars) (Dollars)

0 0 0 0

3 12,598 2,250 14,848

6 27,050 3,750 30,800

12 37,870 5,625 43,495

24 41,502 7,500 49,002

36 43,280 9,000 52,280

48 45,058 11,250 56,308

60 46,836 15,000 61,836

 Finances-Jamie
Combined Clinic and Gym Growth and Revenue Annual + Salaries

Years of Operations Predicted Annual Revenue Predicted Annual Expenses Predicted Annual Salaries Predicted Gross Annual
(Dollars) (Dollars) Profit
(Dollars)

1 534,528 139,935.2 525,000 -130,407

2 1,108,800 114,144.1 546,000 448,656

3 3,131,640 114,144.1 567,840 2,449,656

4 7,056,288 114,144.1 590,554 6,351,590

5 7,524,320 114,144.1 614,180 6,795,996

Appendix 1 Clinic Layout
1.
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