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Disruptive Logistics 4.

0
“ Transform & Grow Without Limit”

Muhammad Harri Khairuddin


“ Transform & Grow

INDEX Without Limit”

• Indonesia at Glance
• Problem Identification
• Recommendation Solution
• 7 Quick Win New Management

• Strategic Business Plan


• Strategic Objective
• Revenue Stream
“ Transform & Grow Without Limit”
• Change Management
• Roadmap 2020 - 2024

• Appendix

Disruptive Logistics 4.0 – Transform & Grow Without Limit


INDONESIA AT GLANCE
Indonesia at Glance : Indonesian Logistics Outlook
“ Transform & Grow
Without Limit”

US $ 300.3
Billion
US $ 278.4
US $ 258.0 Billion
2024
US $ 239.2 Billion
2023
Billion
2022

2021

Source: https://www.indonesiaeconomicforum.com/indonesia-logistics-market-revenues-forecast-2020-2024/
Disruptive Logistics 4.0 – Transform & Grow Without Limit
Indonesia at Glance : Indonesian Logistics Outlook
“ Transform & Grow
Without Limit”

Source: Digital 2019 – Indonesia, We are social Hootsuite


Indonesia at Glance : Indonesian Logistics Outlook
“ Transform & Grow
Without Limit”

Source: Digital 2019 – Indonesia, We are social Hootsuite


Indonesia at Glance : Indonesian eCommerce Outlook “ Transform & Grow
Without Limit”

USD 5 B
Courier Express Parcel Market in 2024
USD 16.3 B
Ecommerce Market in 2023

1.6 B
Number of parcels in 2022
44 M
Number of Online shopper in 2022

Source: www.ukmindonesia.id; Frost&Sullivan Ecommerce Outlook, www.statista.com, PWC


Disruptive Logistics 4.0 – Transform & Grow Without Limit
Indonesia at Glance : Indonesian eCommerce Outlook “ Transform & Grow
Without Limit”

Source: Kebijakan Investasi di bidang E-Commerce, BKPM, 2019


Disruptive Logistics 4.0 – Transform & Grow Without Limit
PROBLEM IDENTIFICATION “ Transform & Grow
Without Limit”

01 02 03 04
PEOPLE TECHNOLOGY ASSET COMMUNICATION

• HR Management still • Technology that does not • Asset management is not • Weak public / marketing
working conventionally. keep up with business optimal. communications.
developments in the 4.0
• Wide organization era. • Currently assets is only • The impact is difficult to
structure. used conventionally to compete with new
• Loss timing with support core business in generation standards (e-
ecommerce and gen courier and logistics. commerce, tech, etc.)
millennial needs.
• The sales funnel is use the • Brand management
business-as-usual method. conventionally

Disruptive Logistics 4.0 – Transform & Grow Without Limit


SOLUTION : “Smart Logistics & Courier” “ Transform & Grow
Without Limit”

01 02 03 04
PEOPLE TECHNOLOGY ASSET COMMUNICATION

• New Vision & Mission • E-Commerce Enabler • Sharing Economics • Elevate a unique, influential
voice on social and digital
• Company Culture • Digital Transformation • Goods & Warehouse activity
Transformation Management
• ERP (Enterprise Resource • Reveal the big picture of
• Change Management Planning) Implementation • Business Integration brand and socially-engaged
for real-time data report
• Shrinking Organization • Smart Logistics & Courier • Gain Market Understanding
• Integrated system with Consumer Surveys to
• Talent Management defend territory by
Optimization dominating market
awareness

• Psychological factors

Disruptive Logistics 4.0 – Transform & Grow Without Limit


“ Transform & Grow
Without Limit”

7 QUICK WIN
Cost Efficiency & Effectiveness
NEW MANAGEMENT
Change Management and Integrating the business of
Reorganization of Corporate Structure PT. Pos Indonesia Group

Revitalization of Human Resources


7 Asset Optimization

Product Digitization, Rebuild


Excellent Service
Corporate Image and Brand Awareness

Disruptive Logistics 4.0 – Transform & Grow Without Limit


DISRUPTIVE LOGISTICS

STRATEGIC PLAN
“ Transform & Grow Without Limit”
“ Transform & Grow
Without Limit”

VISION MISSION
Menjadi perusahaan global dikawasan Asia melalui peningkatan
teknologi dengan bisnis yang terintegrasi.
"Menjadi perusahaan
logistik dan ekosistem Sentralisasi dan transformasi digital pada pengelolaan seluruh
bisnis usaha untuk mendapatkan efisiensi.
pengiriman yang
menguntungkan di seluruh Transformasi budaya perusahaan dan digital ekosistem sumber
dunia melalui teknologi" daya manusia untuk menjadikan layanan yang prima.

Berkontribusi pada pertumbuhan dan peningkatan bisnis UMKM


secara digital sebagai penggerak roda ekonomi nasional.

Menjadi holding logistik dan berkontribusi pada pertumbuhan


BUMN dengan mengintegrasikan semua logistik di BUMN sebagai
sharing ekonomi untuk efisiensi transformasi logistik.

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Key Success Factor
“ Transform & Grow
Without Limit”

PEOPLE CULTURE

PROFIT TECHNOLOGY

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Strategic Business Plan : Revenue Streaming
“ Transform & Grow
Without Limit”

Focused to modernize the Optimization of subsidiaries


core business of Courier strength to gain revenue
and Logistics and profit.

“ Transform & Grow


Without Limit”

Product innovations of Turn Asset Into revenue


financial technology

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Strategic Business Plan : Product & Services
“ Transform & Grow
Without Limit”

Collaborations with e-commerce provider to grab more


parcels and revenue in short and medium term

Restructure line haul and network capability to achieve


service and operational excellence

New business model of financial tech and property

Creating new product innovations of PT. POS

Digital transformation is mandatory in


the era industry 4.0

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Strategic Business Plan : HR, Cost Efficiency & Effectiveness
“ Transform & Grow
Without Limit”

Transformation and revitalization of human resources


A to adapt quick needs of logistics challenge

B Business restructuring and cost efficiency


“ Transform & Grow Without Limit”

C Reconstruction of the company’s organization structure

D Business with a NEW Corporate Culture

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Strategic Business Plan : Marketing Communication
“ Transform & Grow
Without Limit”

• Corporate Communication
• Government Relation Services
• Crisis & Issue Communication
• Increase Brand Awareness

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Strategic Objectives “ Transform & Grow
Without Limit”

Centralized digital function Channel Management solution


and outsource processes to to support holding core business
gain efficiency into online distribution.

Contribute to BUMN growth Turn asset into revenue


through sharing ecommerce
experiences

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Revenue Stream : E-Commerce Enabler
“ Transform & Grow
Without Limit”

POS Indonesia Expanding Online Business


Cross-Border, Assist SMEs to growth economic
sharing and contribute to nation.

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Revenue Stream : Full Sharing Economic BUMN “ Transform & Grow
Without Limit”

BEFORE AFTER IMPACT / BENEFIT

BUMN A BUMN B BUMN A BUMN B


Ownership of operational

Active
Asset Integrated on • Asset Optimization
Full Capacity
single system by • Optimal investment capital
vehicles

POS Indonesia • Operational cost efficiency


Passive
Asset - Optimalization
Passive Asset BUMN
by POS Indonesia
• Increase BUMN synergy

Rent
Asset - TRANSFORM
- Rental cost
operational
efficiency
Information

Separate IT • Increase operational reliability.


System

Separate IT systems Integrated in a single IT and data


systems and
data
and data management system with high data • Decrese loss of capital
management
management security and privacy • Integrated system
• Big data analytics & information
So, Every BUMN will focus on its core • Overhead cost efficiency
HR &
Org

Inhouse SDM Inhouse SDM business and make efficiency in logistics


and gains profit for the nation.
• Streamlining organization

Region 2 Region 2
X Y Y Y • Increased revenue stream
Transportation

---------------------- ---------------------- • Operational cost efficiency


Y
Cost

X X X • Time efficiency
Region 1 Region 1
• Optimization of workforce
Sharing transportation will reduce cost and
Hi-transportation cost by each BUMN
gain efficiency in BUMN

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Change Management
“ Transform & Grow
Without Limit”

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Change Management
“ Transform & Grow
Without Limit”
“ Transform & Grow
Without Limit”

OLD model hierarchy NEW model hierarchy

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Change Management
“ Transform & Grow
Without Limit”

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Change Management
“ Transform & Grow
Without Limit”

Disruptive Logistics 4.0 – Transform & Grow Without Limit


Change Management
“ Transform & Grow
Without Limit”

Disruptive Logistics 4.0 – Transform & Grow Without Limit


New Organizational Structure “ Transform & Grow
Without Limit”

Stakeholder

Board of Commisioner Committee

“ Transform & Grow Without Limit”


Chief Executive Officer

Chief of Technology & Chief of Courier & Chief of Human Capital Chief of Asset &
Chief of Finance
Business Strategy Logistics & Transformation Business Development

Disruptive Logistics 4.0 – Transform & Grow Without Limit


“ Transform & Grow
Without Limit”

2020 Assist the Improvement of MSMEs

2021 The Best Courier & Logistic in Indonesia

2022 Indonesian Logistics Holding

2023 Top 3 players in the Asia region

PT POS INDONESIA 2024 POS INDONESIA worldwide


Road Map 2020 - 2024

to be continued…

Disruptive Logistics 4.0 – Transform & Grow Without Limit


“ Transform & Grow
Without Limit”

Thank You
Muhammad Harri Khairuddin
2020

Disruptive Logistics 4.0 – Transform & Grow Without Limit

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