BUSINESS APPLICATIONS OF

ANALYTICS
IDENTIFYING PROBLEM/S..
“If I had an hour to solve a problem, I’d spend 55
minutes thinking about the problem and 5 minutes
thinking about the solutions” – Einstein
The problem of famous Jefferson Memorial...
CASES…
FACEBOOK
Using Data to Revolutionize Social Networking &
Advertising
Use of facial recognition and text analysis
It also uses Deep Text to understand people’s
interest and aligning photographs with texts.
It uses deep learning for targeted advertising.
UBER DATA ANALYSIS
Uber took 6 years to reach one billion rides. Six
months later, it had reached the two billion mark.
How come???
How Uber uses Data Analysis?
AMAZON RECOMMENDATION ENGINE
BANK OF AMERICA – USING DATA TO
LEVERAGE CUSTOMER EXPERIENCE
➢Using data science, banking industries are able to detect
frauds in payments and customer information.
➢It also prevents frauds regarding insurances, credit cards, and
accounting.
➢In order to minimize the losses, Banks do customer analysis
like association, clustering, forecasting, and classification.
➢Risk modeling is another important area that is supervised by
the banks to regulate financial activities. Using Machine
Learning, banks are able to minimize risk modeling.
AIRBNB – USING DATA TO MAKE STAYS
MORE COMFORTABLE
➢Airbnb is an international hospitality company that allows you
to host accommodations as well as find them through its
mobile app and website.
➢It is a data-centric industry. It contains a massive big data of
customer and host information, homestays and lodge records,
as well as website traffic.
➢Use of knowledge graphs where the user’s preferences are
matched with the various parameters to provide ideal lodgings
and localities.
SPOTIFY – REVOLUTIONIZING MUSIC
STREAMING
➢Uses Data Science for providing personalized music
recommendations.
➢With over 100 million users, Spotify deals with a massive
amount of big data.
➢Spotify is a data-driven company that leverages big data to
provide personalized playlists to its users.
SUCCESS STORIES..