BUSINESS STRATEGY

REPORT
Tectonics Engineering and Consult Limited
Table of Contents
1 COMPANY OVERVIEW ................................................................................................ 3

1.1 Mission Statement ............................................................................................... 3

1.2 Vision Statement .................................................................................................. 3

1.3 Core Values ........................................................................................................... 3

1.3.1 Integrity .......................................................................................................... 3

1.3.2 Innovation ...................................................................................................... 3

1.3.3 Persistence .................................................................................................... 4

1.3.4 Efficiency ........................................................................................................ 4

2 STRATEGIC PLAN ....................................................................................................... 5

2.1 Market Analysis .................................................................................................... 5

2.1.1 Geotechnical Services .................................................................................. 5

2.1.2 Structural Integrity Assessment Services ................................................... 5

2.1.3 Engineering Design Services ........................................................................ 5

2.1.4 Environmental Impact Assessment/Geophysical Investigation ............... 6

2.1.5 Equipment (Civil Engineering Testing Equipment) ..................................... 6

2.1.6 Artificial Intelligence ..................................................................................... 6

2.2 Competition Analysis ........................................................................................... 7

2.3 Target Market and Segmentation ....................................................................... 7

2.3.1 Ministries Departments and Agencies (MDAs) .......................................... 7

2.3.2 Private Sector ................................................................................................ 9

2.4 Marketing and Sales Strategy ........................................................................... 11

2.4.1 Digital Marketing: ........................................................................................ 11

2.5 Operational Plan ................................................................................................. 12

2.5.1 Structure ....................................................................................................... 12

2.5.2 Staffing ......................................................................................................... 12

 2.5.3 Project Management................................................................................... 12

2.5.4 Technology and Tools ................................................................................. 12

2.5.5 Collaboration and Communication ............................................................ 13

2.5.6 Health and Safety ........................................................................................ 13

2.5.7 Knowledge management ............................................................................ 13

3 CONCLUSION AND RECOMMENDATION ................................................................ 14

3.1 Conclusion .......................................................................................................... 14

3.2 Recommendation ............................................................................................... 14

 1 COMPANY OVERVIEW
Tectonics Group is an Engineering and Geo-environmental firm with global presence
and registered offices in Nigeria, Ghana and United Kingdom, having partnerships with
Controls Group UK/Italy, IMM Switzerland and university of Portsmouth. We have a
transversal competence in all fields of engineering and technology with national and
international infrastructures. As consultants, we provide feasible solutions to
engineering design, geotechnical and everything related to soil and material
weaknesses.

1.1 Mission Statement

To provide cutting-edge Engineering and Geosciences solution with our experienced

team of professionals and world class facilities.

1.2 Vision Statement

To provide innovative engineering and geosciences solution with world class

technology and experienced professionals

1.3 Core Values

1.3.1 Integrity

We are committed to conduct ourselves in a manner consistent with the highest

standards of integrity. We are honest, ethical and fair in all our activities.

1.3.2 Innovation

We constantly strive to redefine the standard of excellence in everything we do.

Therefore, we are open to ideas that challenge the conventional views and drive
innovation.
1.3.3 Persistence

We shall continue to fight for our market share and we will never give up on the
quality that drives us to continue to do something even though it is difficult or
opposed by others.

1.3.4 Efficiency

Obtaining the best possible outcome in the least wasteful manner by maintaining
dynamic, relevant policies and procedures while consistently supporting a quality
workforce.
 2 STRATEGIC PLAN

2.1 Market Analysis

2.1.1 Geotechnical Services

• Marketing Promo and Discounts.

• Offer free training and workshops for ministries, parastatals and private
institutions as a means of advertising our service and also generating
revenue.
• Proposing that competitive rates are enforced by regulatory bodies.
• Review of rates for services rendered.
• Compile a list of potential clients (Ministries, Private organizations)
• Collaboration with contractors outside Abuja, for the utilization of our
laboratory for soil/material testing.

2.1.2 Structural Integrity Assessment Services

• Broaden our horizon for other clients (MDAs, estate developers) that require
SIT services, to reduce dependence on Development Control.
• Follow-up with developers for other value-chain businesses such as
supervision, quality assurance and control checks, etc.

2.1.3 Engineering Design Services

• Training of staff on engineering design tools and softwares to build their

capacity and reduce dependence on external sources.
• Organise training workshops for engineers in the industry, probably in
collaboration with engineering regulatory bodies or ministries.
• Seek out ministries that used to patronize our design services and find means
of mending the damaged relationship.
• Marketing. There is a need to sell our services to ministries that are in need of
design services.
2.1.4 Environmental Impact Assessment/Geophysical Investigation

• Compile a list of ministries and institutions that requires EIA services and
advertise our services to them.
• Advertise our geophysical investigation services to estate developers and
private individuals.
• Train the staff of Tectonics on EIA field processes, result analysis and report
writing.
• Organise EIA workshops in collaboration with Federal Ministry of Environment
and other environmental regulatory bodies.
• Registration with Environmental Protection Board
• Establish relationship with world bank and state projects.

2.1.5 Equipment (Civil Engineering Testing Equipment)

• Build upon existing relationship with Controls and workout means of

improving upon their current service delivery.
• Local production and fabrication of equipment and sale of equipment to
potential clients.
• Untapped potential in other fields where work equipment and tools are
required
• Venturing into the supply of geological and geophysical equipment, and
marketing of this service to potential clients.
• Alliance or partnership with other companies that supply other engineering
and geophysical equipment, but such that our agreement with Controls is not
contravened.
• Reinforcing our relationship with TETFUND and NUC, as it may help ensure a
quicker disbursement of funds to institutions who are potentially in need of
our equipment services.

2.1.6 Artificial Intelligence

• Enlightenment and training of staff on the new service and proper marketing
to potential clients.
2.2 Competition Analysis

Our potential target market is outlined in the table below;

Table 1: List of our Competitors

S/N NAME SERVICES
1 Soilmen Geotechnical Engineering

2 CGC Civil engineering and

construction
3 Biometrics Geotechnical engineering, EIA
and SIT, Laboratory services

4 Sitech Engineering Limited Geotechnical engineering

5 Nigerian Building & Road Geotechnical engineering

Research Institute (NBRRI)
6 Emmycco Construction Co. Structural Integrity Test
Limited
7 ABUCONS Structural Integrity Test
8 China Civil Engineering Laboratory Equipment
Equipment
9 P-Tech Engineering Limited Structural Integrity Test
10 Dadson Engineering Services Structural Integrity Test
11 Calter Integrated Technical Structural Integrity Test
Services
12 King Associates Structural Integrity Test
13 Dune Engineering Structural Integrity Test
14 Afri-project Consortium Structural Integrity Test
15 Dune Engineering Structural Integrity Test

2.3 Target Market and Segmentation

2.3.1 Ministries Departments and Agencies (MDAs)

Our potential target market is outlined in the table below;

Table 2: List of target market

S/N TARGET CONTACT ROLE
1 Ministry of Mines and Steel
Development
2 Ministry of Works Engr Musa Director Design
and highways
3 Ecological Fund Office Shehu Ibrahim Office of the
Permanent
Secretary
4 Ministry of Niger Delta Office of the Permanent
Secretary and Director
Environment
5 Niger Delta Development Chief Dr. Samuel The Managing
Commission (NDDC) Ogbuku Director
6 Ministry of Humanitarian
Affairs (NEDA)
7 Nigerian Midstream and Engr. Farouk Ahmed Chief Executive
Downstream Petroleum Officer
Regulatory Authority
(NMDPRA)
8 Nigerian Upstream Petroleum Engr Gbenga Komolafe Executive
Regulatory Commission Commissioner
(NUPRC) Exploration &
Acreage
Management
9 Ministry of Environment
10 State Governments,
Commissioner for works,
Agriculture and Environment
11 Aviation Ministry
12 National World Bank Project Mohammed Sani Jobdi
Coordinator
13 Nigerian National Petroleum
Commission (NNPC)
14 Federal Ministry of Agric
15 Transmission Company of
Nigeria (TCN)
16 (ACRESAN)**** Abdulhamid Umar
17 Rural Access & Agricultural Engr. Aminu Bodinga National
Marketing Project (RAAMP) Mohammed Coordinator
18 Sustainable Procurement,
Environmental and Social
Standards Enhancement
(SPESSE)
19 Federal Ministry of water
Resources
20 Federal Ministry of
Transportation
21 Standard Organisation of
Nigeria (SON)
22 National Environmental
Standards and Regulations
 Enforcement Agency
(NESREA)
23 Federal Emergency Road
Management Agency (FERMA)
24 Federal Inland Revenue
Service (FIRS)
25 MIND-DIVER
26 Nigerian Content Development
and Monitoring Board
(NCDMB)
27 The Department of Petroleum
Resources (DPR)
28 National Biotechnology
Development Agency (NABDA)
29 Nigerian Geological Survey
Agency (NGSA)
30 Nigerian Hydrological Serices
Agency (NIHSA)
31 Abuja Environmental
Protection Board (AEPB)
32 Nigeria National Emergency
Management Agency (NEMA)
33 Satellite Towns Development
Department (STDD)
34 Unversal Basic Education
Board (UBEB)
35 Universal Basic Education
Commission (UBEC)
36 National Agency for Science
and Engineering Infrastructure
(NASENI)

2.3.2 Private Sector

Our potential target market in the private sector is outlined in the table below;

Table 3: List of private sector target market

A REAL ESTATE DEVELOPERS

S/N TARGET ADDRESS
1 Ibrahim Limited 3 Sankuru Close,
Maitama, Fct
2 Abuja Property Development Plot 1329 Peace Road
Company Limited (directly Behind Agis
Head Office) Area 11,
Garki, Abuja
3 Adkan Services Nigeria No 10 Obanta Close Off
Limited Adeniyi Jones, Ikeja,
Lagos
4 Adron Homes And Properties 29 Gado Nasko Road,
Limited Kubwa, Abuja
5 Cosgrove CBD Abuja
6 SABC Limited CBD Abuja
7 Boing Luxury Estates Limited 5th Floor Left Wing,
Nicon Insurance,
Muhamad Buhari Way,
Cbd, Fct Abuja, Abuja
8 Urban Shelter Life Camp, Abuja
9 Cags Luxurious Properties Central Business
Limited District, Abuja, Fct,
Nigeria
10 Citygate Homes Limited No. 25 - 27 Nurnberger
Plaza, Adetokunbo
Ademola Crescent,
Wuse 2, Abuja
11 Dahksn Real Estate Developer Threshold Plaza, Wuye,
Abuja.

B UNIVERSITIES AND GEOTECHNICAL EQUIPMENT

SERVICES
S/N TARGET ADDRESS
1 Nile university
2 University of abuja
3 University of lagos
4 Federal University of
technology, minna
5 The federal university of
technology akure (FUTO)
6 Usman Danfodio
University,Sokoto.
7 University of Calabar
8 University of Nigeria Nsukka
9 Landmark university Kwara
10 University of jos Plateau State
11 Nnamdi Azikiwe University, Anambra State
Awka.
12 Federal polytechnics Ado-Ekiti Ekiti State
13 Dangote Cement Factory Ogbajana, Kogi State
and Gboo, Benue State
14 Mota-Engil
C CONSTRUCTION COMPANY
S/N TARGET ADDRESS
1 All FOCI members
2.4 Marketing and Sales Strategy

• There is an urgent need to develop, reposition and advertise our brand.

• Value chain creation; we should leverage on our clients who may come in for a
specific service, to advertise our other services.
• Good relationship management. There is a need to inculcate a culture of
appreciating our top 20 clients, who generate the most revenue for the
organization.
• Attend industry conferences, seminars and trade shows to network with
potential clients, industry experts and decision makers.
• Leveraging on Federation of Construction Industries (FOCI) members.
• Collaboration and Partnership with relevant professional bodies (COREN, NSE,
COMEG, CORBON).
• Create relationship with the top decision makers and contact persons in
MDAs.
• Register with MDAs, Institutions and private sectors, to enhance our chances
of getting jobs from them.
• Partnership with estate developers to patronize our services.
• Leveraging on referrals from our top 20 clients.
• Marketing Promo, Discounts and weekly market storm at estate developers’
sites.
• Revisiting our dormant or inactive clients, getting feedbacks and re-
establishing the relationship.
• Top 20 clients appreciation.
• General client feedback on our services.

2.4.1 Digital Marketing:

We need to re-strategize on our social media operations using the following:

• To create a consistent template for all our adverts.

• Make budget for sponsor ads on all our social handles.
• Investing in content creation.
 • Long term projection. Contract an influencer to promote our products and
services.

2.5 Operational Plan

2.5.1 Structure

• Define the organizational structure for the company.

• Identify roles and responsibilities. Thus, ensuring clarity and accountability
within the organization.

2.5.2 Staffing

• Develop a training plan to attract and retain top staff in the company.
• Allocate resources effectively, considering project requirements, deadlines
and staff availability.

2.5.3 Project Management

• Establish project management procedures and methodologies to ensure

efficient project execution.
• Define project initiation, planning, execution, monitoring, and closure
processes.
• Develop templates, checklists, and tools to standardize project
documentation and deliverables.
• Implement project management software or tools to streamline project
tracking, communication, and collaboration.

2.5.4 Technology and Tools

• Identify and invest in relevant technologies, software, and tools to enhance

operational efficiency.
• Utilize computer-aided design (CAD), geotechnical modeling, data analysis,
and project management software to streamline workflows.
• Provide training and support to staff members to optimize their use of these
tools.
2.5.5 Collaboration and Communication

• Build a culture of collaboration and effective communication within the firm.

• Establish channels for internal communication, such as regular team
meetings, project status updates, and knowledge-sharing platforms.
• Encourage cross-functional collaboration and information exchange to
leverage the collective expertise within the organization.

2.5.6 Health and Safety

• Develop and enforce health and safety policies and procedures to ensure a
safe working environment for employees and contractors.
• Conduct regular safety training programs and implement safety protocols on
project sites.
• Comply with applicable health and safety regulations and industry best
practices.

2.5.7 Knowledge management

• Implement a knowledge management system to capture, organize, and share

best practices, lessons learned, and technical knowledge.
• Encourage knowledge sharing among staff members through documentation,
internal training programs, and mentoring initiatives.
 3 CONCLUSION AND RECOMMENDATION

3.1 Conclusion

The development and implementation of a well-defined business strategy is crucial

for any organization aiming to thrive in today's dynamic and competitive landscape.
Throughout this strategy, we have examined key elements such as market analysis,
competition analysis, Target market and segmentation, marketing and sales strategy
and Operational plan.

In summary, our business strategy serves as a roadmap for success. By aligning our
efforts with these strategic pillars, we are well-positioned to achieve our goals,
outperform competitors, and deliver exceptional value to our customers. By remaining
agile, innovative, and customer-centric, we can navigate the ever-changing business
landscape and ensure long-term success.

3.2 Recommendation

The following recommendations have been carefully drawn out and as such,
adherence is of utmost importance;

1) A gradual and consistent implementation of the outlined strategies in this

document.
2) Implementation of measures that will ensure a general improvement of
communication within the organization.
3) The maximization of our social media platforms as a tool for effective
marketing and advertisement.
4) A deliberate effort should be made to ensure an increment in our various
revenue generation and general increase in our client base.
5) Staff capacity building should be ensured, for a more effective service delivery.
6) Implementation of policies for Staff growth and motivation, to foster friendly
competition and general performance of the organisation.