“BREAK THROUGH” CENTURION COLLECTIVE 2023

“HESITATION IS THE ENEMY”

BRAND AFFILIATIONS
BRAND AFFILIATION: STUSSY

- Stussy originates from Shawn Stussy’s last name

marked with a broad tip marker.
- Stussy originated from the surf scene but it
quickly spread to streetwear and punk and other
stuff. Stussy never gave their clothing a label or
niche in order to let multiple different groups of
people embrace the brand.
- Stussy is influenced a bit by harajuku style and
manages some stores in Japan.
- There’s also Laguna Beach influences in there.
BRAND AFFILIATIONS: INAKA POWER

- My friend’s cousin owns this brand lol

- What I love about Inaka Power is that they’re unafraid
of breaking the mold and including cool graphics,
colorways, and a multitude of designs on their loose
shirts. They’ve made it clear that classic and basic
pieces can coexist with colorful and crazy pieces all in
one brand. No need to fiercely stick to one.
- Experimentation is key to Inaka Power’s brand identity.
It’s bold, never shy. It always promotes the fact that
power and confidence comes from within and that
nobody will support you until you’re your own BIGGEST
supporter.
BRAND AFFILIATION: GBT BRAND

- Another brand from Houston

- Owned by Russ Swole
- GBT Brand is all about making fitness gear and
clothing that easily blends with streetwear
essentials and gives them a more active use.
This is due to Russ Swole being a massive
streetwear fan (and being a world champion
powerlifter lol)
- I’m a big fan of the muted colors and relaxed fits
that the clothing tends to encompass. Something
I could wear out and about in the city, at the gym,
or lounging around with my pets.
BRAND AFFILIATION: CHINATOWN
MARKET (AKA MARKET)

- Chinatown Market is a very playful brand

originating from creator Michael Cherman
- Chinatown Market isn’t afraid to mix
unconventional textures and mix things that
would particularly be taboo once put together.
- CM is based on New York’s bootleg culture and
combines a lot of bootleg and street-like
elements in it’s designs.
- CM stays away from limited releases and
promotes inclusivity with anyone who is a fan of
their designs.
Brand Affiliations Connection Brand Affiliations

Classic/Fluid/
Beachy/
Street-Smart

Active/Experimen
tal/Comfy/Bold

Modern/Lifestyle
/Comfort/Staple

Playful/Quality/
Underground/Adap
table
Brand Keywords

Classic Active Modern Playful

Fluid Experimental Lifestyle Quality

Beachy Comfy Comfort Underground

Street-Smart Bold Staple Fluid

Brand Keywords

Classic Active Modern Playful

Fluid Experimental Lifestyle Quality

Beachy Comfy Comfort Underground

Street-Smart Bold Staple Fluid

 Here’s our core principles!

Experimentalism Street-Smarts Comfort Modernity Lifestyle Quality

Why do I choose these prompts? They embody

everything great about the last couple of
slides on this presentation. The vision I’ve
created in my head can seem like a daunting
behemoth for the most part. Full of nothing
but twists, turns, fine details, and a
massive web of extras. But these core values
help divide and keep everything simple and
define a core for my brand. Any time I ever
wonder what direction I want to take or what
kind of elements I’d like to implement, my
first instinct will be to take these words
and craft them into something that can be
seen and felt as a garment.
STORY
POWER TO MODERNITY AND SIMPLICITY: A
JOURNAL ENTRY
“You have a really weird but interesting life” The amount of times I’ve heard this phrase
would be reason enough for me to grab a 12 gauge and splatter my brains all over my room.
But I can’t act like I don’t enjoy hearing this. Still, there’s a huge part of me that has
always longed for simplicity and modernity. Growing up I’ve been able to experience and go
through so much. Although my gratitude is immeasurable, I have always romanticized a simple
city lifestyle. Growing up in Houston, a city known for weirdos, I’ve always wondered how I
could preserve my roots while still creating and growing something known for being fresh and
unique, yet simple and calm in nature.

I am no stranger to oddities. I myself am considered a bit of a weirdo by my closest friends

to the point where I consider my odd nature an almost pleasant part of me. But who would’ve
guessed that opposites attract? I’m a massive fan of streetwear and sneaker culture. I say
this more as a piece of foreshadowing rather than an insight into myself. Being into this is
not unique. What is unique is my vision for what I would want to do if I could step into the
shoes of a designer for even a mere second. Although my hobbies may not be unique to me, my
ideals, thoughts, morals, and creative direction are all exclusive.

If I could ever create a brand, i would want it to embrace a fun and weird attitude. But I
would never want anything too over the top. I love balance. Too much of anything is wrong or
even lethal for anyone. When I say that there’s two sides to the way I perceive things I’m
sure that 99.999999999999999999% of the world would also relate. I love the gym, I love
streetwear, I love all the normal shit that’s popular. But not all brands are really doing
it for me. Or doing it correctly as a matter of fact.

I’ve had the pleasure of meeting a lot of creatives, hearing their stories, what they have
to say, and how they’ve built their humble empires. It’s no easy feat. I’m aware that not
everyone will be a fan of one person’s creative direction. It’s just like with any other
artistic endeavor in this world. So I guess after saying all this and not giving a clear
lesson or insight and just saying a whole bunch of nothing I can leave off with one simple
note.

I want my garments to be a wearable embodiment of who I am. My mind is not a 2-dimensional

object. It’s weird, tangled up, it doesn’t make any sense to me whatsoever. But at the end
of the day it’s separated into different, easy to understand parts. It can all be named,
organized, and inspected. It’s simple. I don’t want to do too much. I want to do what’s
necessary, go the extra mile, and allow others to enjoy the end product.
“PROPERLY
EMBRACE
MODERNITY AND
CHANGE ALL AT
ONCE. EMBRACE
INNOVATION”
PILLARS
STRATEGY
Brand Counterparts (ORGANIZED)
Side Chicks

Main Chick
Brand Counterparts (What’s the point?!)

Main event, every new drop goes through here

all year round unless it belongs to another
series.

Our no-stress
line. Fuck
Brings old The fencing
the fancy
favorites back. club! Open to
designs and
This lowkey all, closed
the phrases.
declassifies to none. We
We keep it
them as keep it just
clean,
original and a bit more
simple, and
more as a part playful and
completely
of our unique experimental
essential
archive here!
with these
collections
Brand Counterparts (Life Cycle Fiscal Overview)

MAIN UMBRELLA LASTS ALL YEAR

JAN-MARCH

APRIL-AUGUST NOV-DEC

SEPTEMBER-OCT
TOOLKIT
Logo Variations (CENTURION COLLECTIVE)
Logo Variations (Centurion Fencing Club)
Font Families: Primary

Kanit
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()
Font Families: Secondary

ROBOTO MONO

ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()
Primary
Colors
Tertiary
Colors