Project 2- Marketing Strategy

Chadwick F.E. (2019) Digital Marketing – Strategy, Implementation and Practice,

Seventh Edition, Pearson.
Fahy, J. and Jobber, D. (2019), Foundations of Marketing. 6th edition. London:
McGraw-Hill Higher Education. Ebook on order
Hooley, G. (2020) Marketing strategy and competitive positioning. 7th ed. Harlow,
UK: Pearson Education Ebook in stock:
https://catalogue.library.ulster.ac.uk/items/1483616
Kotler, P., Keller, K.L., Brady, M., Goodman, M. and Hansen, T., (2019).
Marketing Management. 4th European Edition, Harlow: Pearson Education. -
Chaffey, D. and
Toulouse, N., Peñaloza, L. and Visconti, L.M. (2020) Marketing Management: A
Cultural Perspective. 2nd ed. Milton: Taylor & Francis. Ebook in stock:
https://catalogue.library.ulster.ac.uk/items/1487599
Rogers, D.L. (2016) The Digital Transformation Playbook: Rethink Your Business for
the Digital Age. Columbia University Press. Ebook in stock:
https://ebookcentral.proquest.com/lib/ulster/detail.action?docID=4398619

Useful Journals
Marketing: Journal of Marketing, Journal of Marketing Management, Industrial
Marketing Management, European Journal of Marketing, Marketing Intelligence and
Planning
General: Harvard Business Review, MIT Sloan Management Review, California
Management Review, Business Horizons, Academy of Management Executive
Magazines: Business Review Weekly, Fast Company, Marketing Management,
Marketing Research, Marketing, Fortune, Business Week, The Economist, Marketing
Week
Useful Library Databases & Websites
 Harvard Business Review: http://hbr.org/
 Bain & Company: www.bain.com –
 Financial Times: http://www.ft.com/home/uk
 McKinsey & Company: www.mckinsey.com
 Booz & Co.: http://www.booz.com/
 Boston Consulting Group: www.bcg.com
 Wall Street Journal: http://europe.wsj.com/home-page
 http://www.marketingmentor.net/ Password: ulster Username: ulster