Dos and Don'ts for

Increasing Food
Delivery Revenue
How to improve Swiggy & Zomato
listing page?
Keshav wants to order Pizza for dinner
tonight & he is feeling hungry now

Let's order
Pizza from
Swiggy
 He is hungry and checking out the Swiggy app
and see below two option

Let's order
Pizza from
Swiggy
 Which option do you think Keshav will choose?

Let's order
Pizza from
Swiggy
Let's go with
option 2
So, why Keshav choose the option 2?

Bad thumbnail picture Good thumbnail picture

No rating 4+ rating
No offer Offer is present
Don't Do
Check item level rating
Bad Thumbnail
Create 4-5 add on option
Big & confusing menu
to increase order value

Bad menu images Put proper item

description
Check Operation Metrics
Good Check the Customer Funnel in

Metrics 01 Swiggy & Zomato partner mobile

app. If 100 people clicks on your

=
menu, at least 8 people should order
(8%).

Good
Always try to lower the food
02 preparation time. It should be less
than 15 mins on average.

Business Maintain a higher level of marked

Analyze the business like a pro to
generate more revenue.
03
food ready accuracy. You should
correctly mark the food ready 95% of
the time.

Keep the restaurant switched on for

04 the specified time. Don't switch off
the restaurant and the items
frequently. It will impact the in app
visibility negatively.
Aggregator
Performance
Checklist
In order to achieve maximum success
in an organic way on aggregator
platforms like swiggy, zomato or even
your personal ordering channel make
sure that these points are taken care
of.
The outlet should be open at a
01 consistent time. Choose a time and
stick to it. Your operational time
should be clear in the customer's
mind.
02
Swiggy automatically switches on
the outlet at your opening time and
closes at closing time.
Avoid switching it on/off from the
03 partner app. Switching off the outlet
can lead to a decrease in your
organic reach in swiggy.
Maximize the time when all the items
04 in your menu are ON. You might face
situations where a few of your items
are not available and you also have
an option to switch off only those
items but doing so can decrease
your organic reach in swiggy.
Aggregator
Performance
Checklist
In order to achieve maximum success
in an organic way on aggregator
platforms like swiggy, zomato or even
your personal ordering channel make
sure that these points are taken care
of.
The images used should be high
05 quality and the description should
match the product.
06
Ensure the taste, quality, and quantity
of the item in every order. BE
CONSISTENT.
Order acceptance time should be
07 less than 30 seconds (ideally it
should be as quick as possible).
Ensure that the order is prepared in
08 15-20 mins or less than the
mentioned time in swiggy & Zomato.
Aggregator
Performance
Checklist
In order to achieve maximum success
in an organic way on aggregator
platforms like swiggy, zomato or even
your personal ordering channel make
sure that these points are taken care
of.
Maintain a rating of 4 or above. This
09 will help you increase your sales
organically.
10
Ensure that the delivery driver marks
the “ORDER PICKED UP” before he
leaves (if the food does not reach the
customer, the outlet will be held
responsible for the loss).
Make sure that the time between
11 marking “FOOD READY” and food
being picked up by the driver is as
less as possible.
In case the driver is not assigned,
12 ask for assistance in swiggy partner
support. They will try to assign a
driver as soon as possible. This kind
of delay also ruins the customer
experience.
 Want Help?
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