TABLE OF CONTENTS

1. Jeff’s Youtube video (link)

2. Write your own answer using the facts-to-future framework
3. Jeff’s sample answer

Interview question:
Why did you leave your last job?

Facts-to-future framework (WRITE YOUR OWN)

Facts
● Stick to the facts of the situation to show the interviewer you can remain
objective and clear-headed when dealing with difficult situations

LIST OUT YOUR FACTS

Pivot
● The goal here is to transition AWAY from answering “why I left my previous
job”, and lay the foundation for “why I’m applying for this new role” by
talking about the skills you have learned and the tasks you enjoy doing

WRITE YOUR PIVOT

Future
● Show how the skills you’ve gained in your previous role are immediately
transferable to the new job you’re applying for
● Make it clear that applying for this job was a calculated decision, and not a
desperate attempt to get any job
● Give a subtle hint that you are a strong performer by offering to connect the
interviewer with your previous manager

WHY DOES THIS NEW ROLE REPRESENT A LOGICAL NEXT STEP FOR YOU?
Sample answer:
As you may have heard, the entire tech sector was affected by layoffs this time
around. Leadership decided to de-prioritize the product area I was part of, and
many high performers across a range of functions - from finance to business
development - were all impacted

Not going to lie, I was pretty hurt when I first found out I was promoted from an
employee to just a regular customer at my company but in the two weeks that
followed, I took some time, reflected on my time there, and I listed out the skills I
learned and the tasks I enjoyed doing in my previous role

And I realized product marketing is an area I’m extremely passionate about and
want to continue working in. I enjoy working with product teams on breaking down
the technical aspects of B2B products and coming up with an easy-to-understand,
consumer-friendly narrative

Which brings me to this conversation right now. Based on what I learned from
some basic research and speaking with a few of your team members, I understand
that Apple is expanding aggressively in the Search Ads space.

Not only is my B2B marketing experience immediately applicable here, hopefully

resulting in a quick ramp up, my experience in
user acquisition campaigns is also very relevant since Apple is still in the early
stages of monetizing search

And to put your mind at ease and to give you an idea of how I performed in my last
role, I’m more than happy to connect you with my previous manager