CHAPTER 4

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

        This chapter presents, analyzes, and interprets the data gathered that determined the

Media exposure: Its influence to the Self-esteem and Beauty Standard.

Media Exposure

                   The media exposure of the respondents interms of physical profile, age, body type,

complexion, weight, height, lifestyle media, types of shows, local or international and hours

consume.

FIGURE 3. Respondent’s based on their Body Types

The resulting bar graph shows the distribution of respondents based on their body

types. 45.3% of respondents picked endomorph as their body type out of the three options. The

mesomorph, on the other hand, has acquired 31.3%, the second-most of any body type. Last but

not least, the ectomorph had the lowest percentage, which is 23.4. According to the study of

Tatiana Azman 2022, Sheldon’s classification of body types was based solely on physical

features. Moreover, he believed that people with the same physique also had some psychological

traits in common. 
 Dark
14.1%
Wheat
Fair
70.3%
15.6%

Figure 4. Respodent’s based on their Complexion

The graph above represents those who responded who best match their perception of

their complexion. Wheat skin shade received 70.3% of the vote, accounting for nearly 3/4 of all

respondents. Meanwhile, the two remaining complexion types are not far apart. A fair

complexion has 15.6%, whereas a dark complexion has 14.1%. According to a study by Prutha

B. Nawale, the amount of melanin in your body determines the color of your skin. The shade

darkens as melanin levels increase.

164 cm to 163 cm
50%
167 cm to 165 cm
175 cm to 174cm
17.2%
15.6%
Fair
9.4%

Figure 5. Respondent’s based on their Height (Male)

 The graph above shows the height of male respondents. Half of those surveyed

have acquired 50% of their height, which ranges from 175 to 174 cm. Second to the highest is

the range of 167 cm to 165 cm, which has 17.2%. Third, the 175 cm to 174 cm range received

15.6% of the vote. And the last two height ranges, which are 169 cm to 168 cm, had 4.7% of the

vote, and the lowest, 173 cm to 172 cm, gained 3.1% of the vote.

68 kg – 66 kg
78.1% 70 kg and above
12.5%
68 kg – 70 kg
9.4%

Figure 6. Respondent’s based on their Weight (Male)

The graph above shows the weight of male respondents. It shows that the highest weight

range is 68 kg-66 kg, which received 78.1% of the vote. The range of 70 kg and above gained a

percentage of 12.5. The 68 kg-70 kg weight group had the lowest ranking, gaining 9.4%.

151cm to 150cm 147cm to 146cm

9.4% 10.9%
145cm to 144cm
151cm to 150cm
7.8%
21.9%
155cm to 154cm

42.2%
 Figure 7. Respondent’s based on their Height (Female)

Figure 7 shows the height range of female respondents. 155cm to 154cm got the

highest vote, which is 42.2%. With 21.9% of the vote, 153cm to 152cm is the second choice

among voters. Third, with a percentage of 10.9 and a height range of 147cm to 146cm. With

9.4% of the vote, the second-lowest height range is 151cm to 150cm. 149cm to 148cm and

145cm to 144cm have the same percentage, which is 7.8%.

55 – 46kg

75%
61 and above

15.6%
60kg- 56kg

9.4%

Figure 8. Respondent’s based on their Weight (Female)

The graph above shows the weight of female respondents. It shows that the highest weight range

for females is 55–46 kg, with a prevalence of 75%. The range of 61 kg and above has a

percentage of 15.6, making it the second highest. And 60 kg–56 kg got the lowest vote with a 9.4
 Figure 9. Respondent’s perception based on their types of shows

Given the graph above, when it comes to types of shows, most of the respondents are

influenced by reality TV, which also has the highest vote with 57.8%. The gap between the

lifestyle channel with 37.5% and the fashion show with 32.8% is not too far. Meanwhile, make-

over shows have 21.9% of the vote. And fitness shows have the lowest percentage of 14.1.

According to the research, the type of show is related to the influence of social media on self-

esteem and beauty standards.

International

73.4% Local

26.6%

Figure 10. Respondent’s depending their locality

Based on the chart above, most of the respondents are influenced by international

locales, with 73.4% of the vote. On the other hand, locals only get a percentage of 26.6. As a
 result of international culture's effect on the rest of the world's population, we identified evidence

that international ideals persist in influencing current beauty standards.

Above 1 hour

45.3%
18.8%

1 hour
Below 1 hour

35.9%

Figure 11. Respondent’s based on their hour consume

Given the graph above, almost half of the respondents consumed more than an hour, with 45.3%

of the vote. Next is below 1 hour, with a percentage of 35.9. And lastly, they consumed an hour

with 18.8% of the vote. The preceding research exemplifies the possibilities and results that

teenagers and young adults may confront by spending time on the Internet.

The respondents’ result to the survey-questionnaire was statistically treated using mean and

standard deviation.

Table 1. Significant Effect of Lifestyle Media on the Self-Esteem and Beauty Standard of the
Respondents
IV DV coefficien t-stat p-value Analysis
t
Types of shows 0.01690   0.36   0.720 Not
Significant
Local or Self-Esteem -0.21346   -2.19   0.033 Significant
international
Hours consume 0.06416   1.31   0.196 Not
 Significant
Types of shows 0.2604    0.82   0.418 Not
Significant
Local or Beauty Standard -0.0095    -0.01   0.989 Not
international Significant
Hours consume -0.2347    -0.70   0.484 Not
Significant

Table 1 presents the significant effect of Lifestyle Media on the Self-Esteem and Beauty

Standard of the Respondents.   

In terms of Self-Esteem, the Local or international of Lifestyle Media was observed to

have any significant effect on the Self-Esteem of the Respondents. This is based on the computed

p-values obtained from the tests which were less than the level of significance at α=0.05.

On the other hand, the Types of shows and Hours consume of Lifestyle Media were not

observed to have any significant effect on the Self-Esteem of the Respondents. This is based on

the computed p-values obtained from the tests which were more than the level of significance at

α=0.05.

While in terms of Beauty Standard, the Types of shows, Local or international and Hours

consume of Lifestyle Media were not observed to have any significant effect on the Beauty

Standard of the Respondents. This is based on the computed p-values obtained from the tests

which were more than the level of significance at α=0.05.