NATIONAL CERTIFICATE (VOCATIONAL)

PUBLIC RELATIONS N5
NQF LEVEL 6

ASSESSMENT 1

(PRACTICAL ASSIGNMENT)

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 TIME: 5 HOURS
MARKS: 100

________________________________________________________________________

1. Answer ALL the questions.

2. Read ALL the questions carefully.

3. Number the answers according to the numbering system used in this question
paper.

4. Start each question on a NEW page.

5. All answers must be typed in Arial font 12, 1.5 spacing

2
QUESTION 1

Choose from the three following events and plan a PR programme.

1.1 You are working at the department of Public Relations and Marketing at your
College Institution. One of your tasks is the planning of programmes. Plan the
annual Open Day event according to the SEVEN key elements of a Public
Relations Programme. Use each element as a key discussion heading. Marks will
be allocated as per rubric given.
OR

1.2 Plan a Public Relations programme for a graduation Ceremony at your College
Using the following SEVEN key elements of a Public Relations programme and
use each key element as a discussion heading for the answer

OR

1.3 Your college wants to host a market day where all N4 Business Management
students will be participating as part of their curriculum especially in
Entrepreneurship. As a public relations practitioner, you know that the public
relations programme forms the core of the public relations tasks. Plan the market
day using the SEVEN steps of the public relations program.

Marks will be allocated as per rubric given. [100]

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 RUBRIC FOR ASSESSING THE PLANS
Criterion

Level 4: Level 3:
Level 2: Level 1:
Assessment Criteria Outstanding Highly Competent
Competent Not Yet Competent

Marks
Prepare the plan according
to the SEVEN key elements
1 (max. 20 marks) All of the SEVEN key elements Most of the SEVEN key elements Adequate key elements are Little or no key elements
are included. are included. included. are included
(16-20) (14) (5-6) (0-4 marks)

Organization
(max. 10 marks)
2 Information very well Information well organised Difficult to follow. No order and no sequence
organised, very easy to follow. (7 marks) easy to follow. (5-6 marks) in the plan.
(8-10 marks)
(0-4 marks)
Knowledge of the subject
matter
3 (max. 20 marks) Demonstrates excellent Demonstrates high level of Demonstrates an adequate Demonstrates little or no
understanding of the subject understanding the subject matter. level of understanding the understanding of the
matter. (14-15 marks) subject matter subject matter.
(16-20 marks) (10-13 marks)
(0-9 marks)
Presentation
(max. 10 marks)
4 Neatly, professional, no spelling Very few typing errors Few typing errors. The document is
or typing errors (7 marks) (5-6 marks) presented with a lot of
(8-10 marks) typing errors.
(0-4 marks)

4
 Excellent Very good Good Poor
(8-10 marks) (7 marks) (5-6 marks) (0-4 marks)
5 Standard or quality
(max 10 marks)

Punctuality Task submitted on Immediately after the Few days after the expected Long after the expected
(max 10 marks) expected date. expected date date. date.
6 (5-6 marks) (0-4 marks)
(8-10 marks)
(7 marks)

Language Excellent Very good Good

(max 10 marks) (8-10 marks) (7 marks) (0-4 marks)
7

Overall impression Excellent Very good Good Poor

(max 10 marks) (8-10 marks) (7 marks) (5-6 marks) (0-4 marks)
8

TOTAL 100

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