Professional Documents
Culture Documents
7 Figure Copywriting - Email Copywriting Blueprint Template
7 Figure Copywriting - Email Copywriting Blueprint Template
com
www.getwsodo.com
CUSTOMER JOURNEY
Example: A prospect downloads your ebook, then receives 4-5 emails in a series, which ultimately leads them to a
sales page for your info-product or consulting service.
BASIC STRUCTURE OF
PRE-PURCHASE EMAIL SERIES
EMAIL 1 // INTRODUCE
EMAIL 2 // EDUCATE
● Note: This “Educate/Content” section could comprise of multiple emails spread across several days,
depending on the price point of your offer and how long you feel you need to spend with your prospect.
EMAIL 3 // OFFER
● Sell.
● Don’t be shy.
● Be clear & direct.
● Invite them to join you & make the offer feel special:
○ E.g. “This is an exclusive opportunity to access a very special offer [insert your offer] [bullet out the
benefits]…”
● Note: At this stage, you may consider adding another “Educate” email and switching back and forth between
“Educate” and “Offer.”
● Inject urgency/scarcity.
● Close the offer:
○ E.g. “This is the last you’re going to hear from me about this…”
○ E.g. “I am not going to send any more emails about this…”
○ E.g. “The price is guaranteed to go up tomorrow…”
○ E.g. “I only have 10 more spots left and after that, the program is full until next year…and even then,
the price will be double and I won’t be able to offer you this early bird rate...”