Request for Proposals (RFP) - 8/10/2023

Project: Referral Appreciation Campaign - Marketing Collateral Design and Email Template Creation

1. Introduction: We are excited to invite experienced and innovative graphic design agencies to submit proposals
for our Referral Appreciation Campaign. This project involves designing an 8 ½ x 11 print brochure and an email
template to communicate our gratitude to our valued customers and encourage them to participate in our referral
appreciation program.

2. Scope of Work:

2.1 Print Brochure: The selected agency will design a print brochure that highlights our referral program's benefits
and encourages our customers to refer their friends and colleagues. The brochure should stay consistent with our
brand identity and incorporate captivating copy and provided images. Images are to be free of copy rights and
usable by us for the intended purpose. The agency will be responsible for:

• Creating an 8 ½ x 11 inch brochure with front and back covers.

• Presenting layout options that are visually appealing and user-friendly.
• Integrating content copy and image suggestions provided by us.
• Allowing for revisions based on feedback to achieve the desired result.

2.2 Email Template: The agency will design an email template to express our gratitude for our customers' loyalty
and introduce our referral program. This template should reflect our brand identity, be responsive, and work well
across major email clients. The agency will be expected to:

• Develop an HTML email template with an engaging layout.

• Incorporate provided content copy and images suggestions that highlight our referral program.
• Ensure the template's mobile responsiveness and compatibility with various devices.
• Integrate essential links and clear calls-to-action promoting our referral initiative.
• Provide options to view the email in both HTML and plain text formats.

3. Proposal Submission: Interested agencies are requested to present a comprehensive proposal including the
following:

• A brief agency introduction highlighting relevant experience.

• A portfolio showcasing prior print brochure and email template designs.
• An outline of the approach and methodology for the brochure and email template.
• Estimated timeline for project completion.
• Detailed cost breakdown encompassing design, revisions, and any supplementary charges.
• Contact information for key team members involved in the project.

4. Evaluation Criteria: Proposals will be evaluated based on the following criteria:

• Creativity and alignment with our brand's visual identity.

• Demonstrated expertise in developing similar marketing collateral.
• Ability to craft visually engaging and compelling designs.
• Proposed project approach and realistic timeline.
• Competitive and transparent pricing.

5. Timeline:
 • Proposal Submission Deadline: ASAP
• Evaluation and Selection: within 48 hours of submission
• Project Kickoff: 15 August 2023
• Project Completion: A realistic timeline after 15 August 23

6. Contact Information: For inquiries and proposal submissions, please contact: Marcus Wegmeyer, (989) 732-7548
ext. 104, E-mail marcus@mi-insurance.com

We eagerly anticipate your proposals and look forward to collaborating with an imaginative agency to enhance our
Referral Appreciation Campaign. Thank you for considering this opportunity.