MULTIMEDIA

INTERACTIVITY
 DEFINITION

● Interactivity in multimedia refers to the degree to which

users can engage with and control the content they are
experiencing.
● There are several types of interactivity in multimedia,
each offering different levels of user engagement and
participation.
 LINEAR
● Linear interactivity refers to multimedia content that follows a
predetermined, fixed path or sequence.
● In this type of interaction, the user's choices or inputs do not
significantly impact the progression of the content.
● Linear multimedia is pre-recorded and plays in a predefined order,
often like a video or a slideshow.
● Examples of linear multimedia include traditional television
broadcasts, movies, and presentations.
 ADVANTAGES DISADVANTAGES

● Simplicity: Linear content is easy to ● Limited Engagement: Users have

create and follow, making it suitable limited or no control over the
for conveying a structured narrative. content, which can reduce
engagement and personalization.

● Control: Creators have full control ● Repetition: Linear content can

over the sequence of content, become repetitive for users who
ensuring a consistent experience for want to explore different aspects of
all users. the content.
 NON LINEAR
● Nonlinear interactivity refers to multimedia content where users
have the freedom to navigate and interact with the content in a non-
sequential manner.
● This type of interaction allows users to choose their own path,
explore different elements, and engage with the content based on
their preferences.
● Nonlinear multimedia often involves hyperlinks, menus, buttons,
and interactive elements that enable users to access different parts
of the content.
 ADVANTAGES
● Personalization: Users can explore
content according to their interests
and preferences, leading to a more
tailored experience.
DISADVANTAGES
● Complex Design: Creating nonlinear
multimedia content requires careful
design and navigation planning to
ensure a seamless and coherent
experience.

● Engagement: Nonlinear multimedia ● Potential Confusion: Users might get

encourages users to actively lost or overwhelmed if the navigation
participate and explore, leading to is not well-designed.
increased engagement.

● Flexibility: Content can be revisited

and experienced in various ways,
enhancing the user experience.
 EXAMPLES OF NON
LINEAR
● Interactive websites with menus, links, and multimedia
elements.
● Video games that allow players to explore open worlds and
make decisions that affect the outcome.
● Interactive educational software that lets users choose
different topics to study.
 HIERARCHICAL INTERACTIVITY
● Hierarchical interactivity, also known as nested or layered
interactivity, is a type of interaction design in multimedia where
content and interactions are organized in a hierarchical or layered
structure.
● This design approach enables users to interact with different levels
of content, allowing for deeper exploration and engagement.
● Hierarchical interactivity is often used to provide a structured but
multifaceted user experience.
 EXAMPLES HIERARCHICAL
INTERACTIVITY
● Interactive Infographics:

Infographics that feature different levels of information. Clicking on specific sections of

the infographic reveals more detailed data or explanations.

● Educational Modules:

E-learning modules that present an overview of a topic and allow users to click on
subsections for more detailed content, such as text, images, and videos.

● Multimedia Presentations:

Presentations with clickable elements that reveal additional slides or layers of content.
This approach is useful for providing supplementary information during a presentation.
 EXAMPLES HIERARCHICAL
INTERACTIVITY
● Interactive Maps:

Maps that allow users to zoom in and out, revealing more details as
they zoom in. Clicking on specific points can provide additional
information.

● Interactive Stories:

Digital stories or narratives with branching paths. Users make choices

that determine the direction of the story, leading to different outcomes.
DIAGRAM OF INTERACTIVITY
 OTHER TYPES OF
MULTIMEDIA
Navigational Interactivity:

1. Navigational interactivity allows users to navigate through

different sections or pages of multimedia content.
2. This can include clicking on buttons, links, or menus to
access specific information or experiences.
3. Navigational interactivity is commonly used in websites,
presentations, and interactive applications.
 OTHER TYPES OF
MULTIMEDIA
Hyperlink Interactivity:

1. Hyperlink interactivity involves linking different parts of the

content to related resources or information.
2. Users can click on hyperlinks to access additional content,
whether it's within the same multimedia presentation or
external sources.
3. This type of interactivity is often used in web content and e-
learning modules.
 OTHER TYPES OF
MULTIMEDIA
Menu-based Interactivity:

1. Menu-based interactivity provides users with a menu or list of

options that they can choose from to access different content or
features.
2. Users can select items from the menu to navigate to specific
sections or perform actions.
3. This type of interactivity is common in multimedia applications
and interactive kiosks.
 OTHER TYPES OF
MULTIMEDIA
Transactional Interactivity:

1. Transactional interactivity involves users engaging with

content by providing input, making selections, or
completing forms.
2. This input can lead to specific actions or transactions,
such as submitting a form, making a purchase, or filling
out a survey.