Demographic profile

Age Frequency Percent

18 years old 48 12.47
19 years old 38 9.87
20 years old 70 18.18
21 years old 148 38.44
22 years old 37 9.61
23 years old 15 3.90
24 years old 13 3.38
25 years old 16 4.16
Total 385 100.00

Sex Frequency Percent

Female 241 62.60
Male 144 37.40
Total 385 100.00

Civil Status Frequency Percent

Married 7 1.82
Separated 1 0.26
Single 377 97.92
Total 385 100.00

Financial Income
Frequency Percent
(Monthly Basis)
11,000 -15,000 PHP 35 9.09
16,000 - 20,000 PHP 28 7.27
5,000 - 10,000 PHP 85 22.08
Above 21,000 PHP 40 10.39
Below 5,000 PHP 197 51.17
Total 385 100.00
 Average Time Spent on
Frequency Percent
Tiktok
2 hours 106 27.53
3 hours 68 17.66
4 hours 39 10.13
Above 5 hours 49 12.73
Below 1 hour 123 31.95
Total 385 100.00

Which influencer do they follow Frequency Rank

on Tiktok?
Jomar Yee 82 2
Derleen “SiliQueenOfficial” Cadua 37 3
Viy Cortez 176 1
Rosemarie “ROSMAR” Tan 11 4
Glenda Dela Cruz Victorio 8 5
Others 87

How often do you

Frequency Percent
purchase online?
Multiple times a week 62 16.10
Once a month 187 48.57
Once a week 69 17.92
Once in two weeks 67 17.40
Total 385 100.00
 Purchase intention in Tiktok

Verbal
Credibility of the Influencers Weighted Mean
Interpretation
The influencer has good credentials
1.60 Strongly Agree
(backgrounds/experience/education
The influencer is being recommended by many
1.60 Strongly Agree
tiktok users
The influencer is consistently producing high-
quality, well-researched, and well-presented 1.56 Strongly Agree
content (Consistency and Quality).
The influencer is being recommended/referred by
1.67 Strongly Agree
the other influencers.
The influencer has a verified Tiktok account. 1.48 Strongly Agree
General Weighted Average 1.58 Strongly Agree

Verbal
Attractiveness of the Influencers Weighted Mean
Interpretation
The influencer has a good physical appearance
1.60 Strongly Agree
(presentable).
The influencer has a big number of engagements
1.46 Strongly Agree
(likes,views, favorites,comments, shares,etc.).
The influencer has a good reputation/impression
1.44 Strongly Agree
(image).
The influencer has a good popularity level (number
1.48 Strongly Agree
of followers).
The influencer has a pleasing personality
1.48 Strongly Agree
(humor/approachable).
General Weighted Average 1.49 Strongly Agree

Product Match- Up Weighted Mean Verbal

 Interpretation
The influencer’s personality is aligned with the
1.65 Strongly Agree
promoted products.
The influencer’s overall appearance aligned with
1.65 Strongly Agree
the promoted products.
The influencer’s style is aligned with the promoted
1.66 Strongly Agree
products.
The influencer’s personal preferences are matching
1.62 Strongly Agree
with the promoted products
The influencer aligned with the promoted products. 1.66 Strongly Agree
General Weighted Average 1.65 Strongly Agree

Verbal
Transfer of Meaning Weighted Mean
Interpretation
The influencer demonstrates the promoted product
1.47 Strongly Agree
well.
The influencer uses appropriate gestures and
expressions to communicate the promoted 1.50 Strongly Agree
products
The influencer uses relatable wordings to
1.50 Strongly Agree
communicate the promoted products
The influencer uses sounds, pictures and videos to
1.46 Strongly Agree
communicate the promoted products
The influencer creates relatable contents to
1.44 Strongly Agree
endorse the promoted products.
General Weighted Average 1.47 Strongly Agree

Verbal
Authenticity of the Influencers Weighted Mean
Interpretation
The influencer presents the actual products
1.45 Strongly Agree
(unedited).
The influencer provides genuine and honest
1.49 Strongly Agree
feedback/reviews promoted products.
The influencer uses the actual products being
1.43 Strongly Agree
endorsed / promoted products.
The influencer provides actual product information
1.49 Strongly Agree
(facts)
The influencer is knowledgeable / aware about
1.41 Strongly Agree
promoted products.
General Weighted Average 1.45 Strongly Agree
Effectiveness of online marketing influencers on purchase intentions of
respondents’ depend on any particular factors?

Spearman
Factors Correlation p-value Decision Remarks
Coefficient
Accept Not
Credibility of the Influencers .003 .951
Ho Significant
Attractiveness of the Accept Not
.012 .813
Influencers Ho Significant
Accept Not
Product Match- Up .068 .184
Ho Significant
Accept Not
Transfer of Meaning .091 .076
Ho Significant
Authenticity of the Accept Not
.052 .305
Influencers Ho Significant

How significantly do online marketing influencers affect purchase

intentions of the participants?

(Can’t be answered since the data for the influencers are multiple
response)