Chux R.

Esteban
BSMA 2A

Benchmarking Quiz
Burger Comparison
Rate 1 to 10 Satisfaction level
Angel’s Burger Baga Burger Minute Burger
Preparation Time 8 6 9

Taste 5 10 7

Serving Size 6 8 7

Customer Service 5 8 8

Price 10 8 7

Analysis and Recommendation to Management

They all have buy one take one promo and all have different premium promos.
Angel’s Burger they have competitive price and preparation time. However they should
improve their customer service like hiring a polite and good personnel that will assist
and serve their costumer and show them value. If they do this they will have more
customer, because they have an edge on their price and the customers will continue to
buy their product despite of its average taste and size.
Baga Burger they have an edge in terms of taste because they instill uniqueness to
their flavor like having a barbeque sauce and smokiness that will make their customers
buy and patronize their product. However, the management should pay attention to
improve their preparation time so that the customers will not wait for too long and can
cause dissatisfaction. Moreover they should further improve their serving size to
become competitive against their competitors and get their target customers.
Minute Burger have the fastest burger preparation and truly live up to its name. Having
an edge on preparation and above average customer service, taste and size with a
reasonable price that makes them dominate the burger industry in the Philippines.
However they should further improve their taste and size to become competitive against
their competitors they should also lower their price to become more popular to people.
They should also make a unique flavor instead of traditional burger taste to make it
more interesting and unique to the customers.