A reflection paper about Investigating Consumer Preference Between Traditional Retail

Industry and Online Shops in Puerto Princesa City

Cena, Angela Marie

12- Accountability
RESEARCH PROJECT
Sherrizah Paredes
June 12, 2023
 A reflection paper about Investigating Consumer Preference Between Traditional Retail
Industry and Online Shops in Puerto Princesa City

1. What is the title of your study? How would you summarize your study?
Your answer:
The title of our study is “Investigating Consumer Preference Between
Traditional Retail Industry and Online Shops in Puerto Princesa City.” This study
investigated the factors that influence the preferences of both shoppers and stores, e-
commerce and digital platforms for online shoppers as opposed to traditional shopping.
A survey of city customers was conducted and the results showed that most customers
prefer to shop in brick-and-mortar stores rather than online stores due to their capacity
to see and contact items prior to buying, individual collaboration with salesmen, and the
comfort of shopping in an actual store. Online stores are preferred due to their wider
selection of products, lower prices, and ease of home shopping. The findings could be
valuable for retailers and internet business organizations who are hoping to more
readily comprehend their objective business sectors.Web based business has changed
the conventional retail industry in numerous ways, giving clients a more helpful and
often more reasonable option in contrast to shopping coming up. However, there are
still a lot of customers who value the social aspect of shopping with friends or family or
who enjoy going in-person to browse and try on clothes. Additionally, these customers
value the experience of shopping in person. Additionally, there may be certain product
classifications that force customers to choose one shopping channel over another. For
instance, groceries and other household necessities may be purchased more frequently
in-store than online, while clothes and electronics may be purchased more frequently
online. In sa general, it will be fascinating to see what the study reveals about consumer
preferences in Puerto Princesa City and how these findings may differ from those of
other similar studies. The outcomes could be valuable for retailers and internet business
organizations who are hoping to more readily comprehend their objective business
sectors and designer their contributions in like manner.

2. What is/are the significant finding/s in your study?

Your answer:
Throughout this study, we noticed hesitancy and sometimes skepticism about
online shopping platforms amongst interviewees. However, some of the business
owners and consumers find online shopping very good while others still prefer
traditional shopping to online shopping. Some of them believe that online shopping is
easy to use. Yet, they might experience issues such as loss of purchases and thus loss
of money. We investigated different aspects of online shopping issues such as
perceived trust, perceived risk and perceived convenience of the consumers which
varied due to the passive knowledge and experiences of each one. Some of them have
been using online shopping very frequently, some just use them occasionally and just
one participant complained of a couple of bad occurrences and he seemed not to shop
online anymore. Unarguably, online shopping has its pros and cons as other things in
life. However, the customers who stress that they would keep using online shopping
platforms, have taken more or less one step into adopting it. The majority of participants
are convinced enough that traditional shopping is still the best choice. According to
them, traditional shopping has physical interaction that occurs between the seller, the
buyer and the products offered. Further, the instant service in traditional shopping is one
of the important factors that help them decide and afterwards shape their loyalty.

3. How confident are you with the accuracy of your results? Why do you say so?
Your answer:
As a research participant, I can attest to the certainty of our conclusions.
Confidence is increased by several factors. First, we adhered strictly to research
protocols at every stage. We collected data using methods that were well-
designed, reliable, and accepted by the industry. Our data's accuracy is
increased by this meticulousness. Second, we conducted a thorough analysis of
the data with the right techniques and resources. Our team used reputable
techniques and statistical analysis know-how to process the data. This aided in
our ability to interpret the data in a meaningful way. We quality checked and
validated the data to lessen biases. There was extensive data verification,
triangulation of the data, and consistency checks. We used these procedures to
confirm our findings. Peer reviews and team talks were also requested. We were
able to better our findings by identifying and fixing any research limitations or
weaknesses thanks to this collaborative method. Our conclusions are correct.

4. What are the specific contributions you made to your study?

Your answer:

My part in the study is a major contribution to the research. Specifically, I was

able to make a significant contribution to the research article we produced. I started by
helping with the study's planning and methodology. I became involved in the process of
creating the study questions and the data collection techniques. I then assisted with the
subject of the survey, participated in data gathering, conducted interviews, and made
observations. I have complied with the regulations and correctly and morally obtained
the information. I also reviewed the information. Statistical methods were used for data
cleaning, coding, and analysis. The data that contributed to the analysis were mined for
useful information by applying the appropriate statistical procedures. Being involved in
the study is an important contribution to the research. Specifically, I was able to make a
significant contribution to the research paper we produced. I started by helping with the
study's planning and methodology. I became involved in the process of creating the
study questions and the data collection techniques. I then assisted with the subject of
the survey, participated in data gathering, conducted interviews, and made
observations. I have complied with the regulations and correctly and morally obtained
the information. I also reviewed the information. Statistical methods were used for data
cleaning, coding, and analysis. The data that contributed to the analysis were mined for
useful information by applying the appropriate statistical procedures.
 5. What do you think are the weaknesses of your study? How could you further
improve your study?
Your answer:
The unpredictable behavior and consciousness of consumer preferences can be
linked to a number of elements, including new fashion trends, technological
developments, and outside influences. Any changes in customer behavior and
preferences can be accurately captured by extending the study's duration or
executing it in segments. Additionally, it is essential that the research take into
account unrelated factors like economic conditions, sociological trends, or
governmental restrictions that may have an impact on customer inclinations.
Such factors can be included in the assessment to produce a more thorough
understanding. The study may have also relied on self-reported data, which
could have been skewed by recollection or social desirability biases.
Researchers could use additional methods like behavioral data analysis or
observation to supplement the self-reported data.

6. What did you learn from your experience in conducting the research?
Your answer:

This study improved our knowledge of the aspects that influence consumer
preference between physical businesses and online marketplaces. Using this
information, we were able to pinpoint the main variables influencing consumer decisions
in Puerto Princesa. We have been able to learn more about the cultural norms,
economic factors, and physical infrastructure that influence consumer behavior in this
specific market thanks to his unique expertise. Additionally, I had the chance to make a
special contribution to the industry and better grasp the needs, wants, and motivations
of retail customers in the distinctive setting of Puerto Princesa City. The findings of our
research have given conventional retailers and internet stores useful data they can
utilize to enhance customer service and compete in. Online shopping can save time for
both the buyer and retailer, reducing phone calls about availability, specifications, hours
of operation or other information easily found on company and product pages.

7. What do you want to learn more about research in general?

Your answer:
In comparison with the research that was conducted, I want to understand more
about specific study topics. Academic research is vital, and we wish to develop
 our skills. First, understand research methodologies. We investigate qualitative
and quantitative research approaches and how to use them. We prioritize
mastering research study design, which includes developing research questions,
selecting samples, and ensuring ethical considerations. We also enjoy learning
data analysis. We wish to perfect statistical analysis and data visualization. We
seek to improve data interpretation and conclusion drawing. We value research
ethics and best practices. Responsible research necessitates a grasp of ethical
norms such as informed consent, confidentiality, and biases or conflicts of
interest. Literature reviews are another area for improvement. We wish to
strengthen our critical analysis, gap identification, and gap closure skills to aid
our research endeavors.

8. What are your plans to improve your research skills?

Your answer:
We can further develop their research skills by getting more comfortable asking
questions, learning how to arrange material, and discovering reputable sources,
among other things. As a student who has experience with research, I've
invented numerous strategies to increase my research abilities. First, I'd like to
investigate research approaches. Attending a workshop or taking a course on
research methodology could help me learn valuable skills. I also want to gain
research experience. You may collaborate with professors, conduct research, or
study independently. Participating in research projects allows me to learn about
the research process and apply what I've learnt in class. I also want to strengthen
my data analysis skills. To accomplish this, I must become proficient in statisticall
analysis approaches, algorithms, and data visualization. As I evaluate real
datasets, I improve at judging outcomes and developing conclusions. I examine
academic journals and evaluate previous works on a regular basis to improve my
literature review skills.
9. On a scale of one to ten, where ten is the highest, how would you rate the level
of participation or involvement of your members in conducting your study? (For
the group leaders only)
Your answer:

10. Identify areas for improvement for your subject teacher. (Just be honest, No
pressure, lol)
Your answer:
Our teachers can provide tips and support for further research. This includes
helping students improve their research assignments, assisting with literature
review and research planning, and providing feedback on research planning and
techniques. By providing systematic support and guidance, teachers can help
students overcome their research challenges. Another option is to design study-
friendly classrooms. This includes facilitating critical thinking, inquiry-based
learning, and peer review of research findings. You can create a research culture
that encourages students to conduct research and contribute to the academic
community. You can also provide timely and constructive feedback on student
research. This includes data analysis, research methods, and academic writing
support. Teachers can help students improve their studies and work by providing
constructive criticism and clear ideas.
Teachers may be better able to support children.