1. WHY DID YOU CHOOSE THIS TOPIC?

We choose this topic because we wanted to explore the online shopping behavior of Grade 12
Senior High School students, which is growing trends in today digital age.

Understanding the factors influencing their online shopping behavior can provide valuable
insights for both educators and marketers.

2. EXPLAIN WHAT YOUR RESEARCH IS ALL ABOUT?

Our research project investigates the factors influencing the online shopping behavior among
Grade 12 Senior High School students of Advance Central College. We aim to identify key
factors such as accessibility, trust, and preferences that influence their decision-making
process when it comes to online shopping.

3. WHAT IS THE SCOPE OF THE STUDY?

The scope of our study includes analyzing the online behavior of 87 respondents from different
Senior High School tracks (HE, ICT, ABM, HUMSS) within Advance Central College.

4. WHAT IS THE SIGNIFICANCE OF THE STUDY?

This study is significant as it sheds light on the online shopping behavior of young consumers,
providing insights for educators, marketers, and policymakers to better understand and cater to
their needs and preferences in the digital marketplace.

5. WHAT RESEARCH METHODOLOGY DID YOU USE?

We utilized a quantitative research methodology, employing surveys to collect data on various

factors influencing the online shopping behavior of Grade 12 Senior High School students?

6. WHY DID YOU USE THAT RESEARCH METHODOLOGY?

We choose a quantitative research methodology because it allows us to gather numerical data

that can be analyzed statistically, providing comprehensive understanding of the factors
influencing online shopping behavior and allowing for generalization to a large population.
7. WHAT LIMITATIONS DID YOU ENCOUNTER?

Some limitations we encountered include potential respondents bias, limited sample size, and
the inability to establish causality due to the cross-sectional nature of the study.

8. WHAT SOURCE OF DATA WAS EMPLOYED FOR THE RESEARCH?

The primary source of data for our research was a survey questionnaire administered to Grade
12 Senior High School students of Advance Central College.

9. WHAT ARE THE BASES OF YOUR RECOMMENDATIONS?

Our recommendations are based on the analysis of the survey data and findings of the study,
aiming to provide actionable insights for educators, marketers, and policy makers to better
address the needs and preferences of young consumers in the online shopping landscape.

10. WHY DID YOU USE QUANTITATIVE METHOD?

We choose the quantitative method because it allows for the systematic collections and
analysis of numerical data, enabling us to identify patterns, trends, and relationships among
Grade 12 Senior High School students.

11. WHAT CONTRIBUTIONS YOUR RESEARCH IN TODAYS ERA?

This research contributes by shedding lights on the factors shaping the online shopping
behavior of Grade 12 Senior High School students, pertinent in todays digital age.

12. WHAT IS YOU RESEARCH GAP?

The research addresses a gap in the literature by investigating the online shopping behavior of
Grade 12 Senior High School students specifically within the context of Advance Central College.

13. WHAT IS YOUR INDEPENDENT AND DEPENDENT VARIABLE?

The dependent variable is the online shopping behavior of Grade 12 Senior High School
students, while the independent variables encompass factors influencing this behavior, such as
socio-economic status, digital literacy, and peer influence.

14. WHAT CHALLENGES DO YOU ANTICIPATE THE IMPLEMENTION OF YOUR RESEARCH?

15. WHAT MOTIVATED YOU TO CHOICE THIS RESEARCH TOPIC?