INTRODUCTION TO PROJECT

As the world has seen an exponential increase in population Genz has become the largest
generation of all time. With this relative achievement, we are seeing an impact in various
segments of the GenZ population. So, to identify these problems, their root causes and
finding a doable solution is our project.
OBJECTIVES:
1. Understand the spending habits of GenZ
2. To develop products and services that appeal to GenZ
3. Help government develop policies and programs that help meet the needs of GenZ
generation.
4. Understand their psychology better and create learning experiences that are engaging
and relevant to GenZ.
STRUCTURE OF THE PROJECT:
1. Gathering data about their lifestyle using primary and secondary data collection
methods
A) Conduct surveys and interviews
B) Analyse social media data
C) Observe GenZ in social environment
D) Read GenZ literature
2. Based on the methods mentioned above our data collection will be brought to an end.
Now, this data will be analysed using different tools and methods to look out for the
trends and key points that are bringing in a huge impact.
3. Relating the key highlights with research and with this collaboration using best of our
ability to give the solution.
4. Accumulating all our data and give recommendations