Assembly and Event Management

Tourism and Hospitality

➢ Meetings
Overview ➢ Conventions
➢ Expositions
Career Opportunities
❖ Careers in Tourism Industry
❖ Careers in Hospitality Industry ✓ Information Specialist
❖ The Global Hospitality Professional ✓ PR Staff
✓ Sales Representative
✓ Meeting/Event Personnel
TOURISM INDUSTRY Recreation Sector
➢ The total of all businesses that ➢ Attractions
directly provide goods or services ➢ Gaming
to facilitates business, pleasure, and ➢ Parks
leisure activities away from home ➢ Recreation
environment.
Career Opportunities
Travel Sector
✓ Park/Museum Guide
➢ Air ✓ Concert Promoter
➢ Cruise ship ✓ Camp Counsellor
➢ Rail ✓ Activity/Camping Director
➢ Coach ✓ Reception Staff
➢ Tour and travel operations ✓ Manager
Career Opportunities ✓ Slot Attendant/Host
✓ Casino Host/Manager
✓ Flight Attendant/Ground ✓ Game Dealer
Attendant
✓ Reservation/Sales Agent
✓ Domestic/International Travel HOSPITALITY INDUSTRY
Counsellor ➢ Companies or organization that
✓ Tour Guide provides foods, beverages, and
✓ Tour Planner/Tour Operator accommodation to their guests.
✓ Travel Agent
✓ Travel Writer Restaurant and Food Service Sector

Lodging Sector ➢ Fine Dining

➢ Quick Service
➢ Front Office ➢ Managed Service
➢ Human Resource ➢ Catering
➢ Sales and Marketing ➢ Beverages
Career Opportunities Can be either in Dining or Kitchen
✓ Sales Representative Position
✓ Management Trainees Dining is the front of the house
✓ HR Staff wherein you have direct contact with
✓ Front Desk/Front Office Staff customers.
✓ Meeting and Event Personnel
Part of the kitchen is considered as THE GLOBAL HOSPITALITY
back of the house. PROFESSIONAL
Career Opportunities Self-Management

✓ Cashier ➢ Acquiring self-awareness and

✓ Bartender/Mixologist development
✓ Barista ➢ Balancing work life
✓ Bar Supervisor ➢ Displaying a high persona of
✓ Food Attendant – head or captain integrity
water ➢ Should possess ethical
✓ Restaurant Manager/Supervisor competencies
✓ Receiving Clerk ➢ Has personal drive and resilience
✓ Stock Clerk
Communication
✓ Butcher
✓ Chef/Cook ➢ Must be able to communicate
✓ Sanitation Officer effectively both to guest and
teammates.
Lodging and Accommodation
Muti-cultural
➢ Hotel
➢ Resort ➢ Must work effectively in a
➢ Condotel multicultural diverse environment
➢ Similar accommodation
establishment Teamwork

Career Opportunities ➢ Must be a team player

➢ Require collaboration and
✓ Room Attendant information sharing
✓ Cabin Steward
✓ Housekeeper Competencies for Managers
✓ Floor Supervisor/Manager Human Relations
✓ Bell Captain
✓ Laundry Supervisor/Manager ➢ Must learn how to coach, counsel,
✓ Receptionist and facilitate the learning of their
✓ Lobby Greeter staff
✓ Reservation Clerk ➢ They are facilitators
✓ FO Supervisor/Manager ➢ They are mentors
✓ FO Cashier Strategic
✓ Night Auditor
➢ Must understood the
organization, where s/he
works.
➢ Must know how to provide
strategic actions.

Introduction to Tourism
and Hospitality Industry
❖ The Tourism Industry
❖ The Hospitality Industry
- It shows the relationship among
the tourism sector, the tourist and
at the same time, the economy. It is
a flow that tourism industry or
tourism business from the tour
operator down to the travel agency.
- The reason why the tour operator
is in the first flow because the tour
operator creates the package for the
tourists. The inclusion of the
packages creates by the tour
operator are transportation,
accommodation, tourist attraction.
- At the same time MICE and Food
and Beverages is also in the flow.
Once provide all of these to your
client, we will be having a satisfied
tourist experience at the same time,
once they are satisfied, there is an
economic growth.
- The reason why travel agency is in
the last part of the chain, since the
tour operator is package, the travel
agencies now will retail them to
our prospective tourist. So that is
the flow from the one who package
it, down to the one who retail the
tour package of our tourist and our
member in the tourism value chain,
both the travel agency and the tour
operator goal is to satisfy customer
for repeat business or repeat sales.
Tour Operator and Travel Agency
- Creates tour packages for a target
market and the travel agencies
retails these packages to
prospective tourist.
Tour Operator
- They package the tour (in bulk).
They are the wholesaler. They
package the tour in bulk so that
they can retail it to our travel
agencies. Which is mow the
intermediary that connects the tour
operator and customer.
Travel Agencies
- Is the middleman between the tour
operator and the customer
- They receive commissions from
their suppliers and earn revenues
from their principals.
Difference: Travel Agency is the
location. Travel agent is the person
we are talking inside the travel
agency.
Wholesaler
- The one who make the packages
(tour operator). Then they sell and
retail it to travel agencies, then the
travel agency is the one who sell to
customers.
Transportation Sector
- Provides for transport of tourist to
their destination includes airlines
surfaces transportation and sea
vessels.
- If there’s no transportation, there
us no tourism because
transportation deals with the
movement so, it provides transport
to other tourist.
Accommodation
- Provides for the lodging of tourist
and a tourism attraction on its own.
- Provides a place to sleep and rest
for our tourist and at the same
time, it is a tourism attraction on its
own. Why, because in
accommodation sector, you can
also find a fine dining restaurant,
you can find a souvenir shop,
recreation facilities, so it is just like
one stop place.
Food and Beverages Establishment
- Offer thematic as well as local or
foreign gastronomy to attract
individuals and tourist.
- One of our motivators, when we
travel
THEMATIC – they are following a
certain theme. So, they can attract
individuals and tourist both domestic
and foreign.
Mice Industry
- One of the fastest growing
segments in the tourism industry.
Meeting
- general term indicating the coming
together of a number of people in
one place to confer out or carry out
a particular activity. General term
to describe the meeting is
“gathering of people”.
- has a “certain objective and
purpose”, you need to carry out a
particular activity.
- Meeting can be called on a need
basis. Whenever you need to meet
or to talk about something in
particular, you are allowed to set
up a meeting.
Incentives
- A meeting event as part of the
program which is offered to its
participants to reward a previous
performance.
Incentive Travelling – is directed
for our employees. An incentive for
a the effort. The employee can travel
where in all the expense is paid by
the company. It helps the
employees to be motivated to do a
better on their job.
Conference
- It is a participatory meeting
designed for discussion, facts
finding, problem solving, and
consultation.
- Conference is just like a meeting,
but in terms of conference it is
usually a smaller in scale and
limited duration. Meaning to say, it
can be done for one day only, or a
half day and they have specific
objectives.
Exhibition
- Events at which product and
services are displayed.
- Also known as exposition, you will
be displaying your products or
services in public.
Exhibition can be divided into
two:
(1) Trade Show – displayed their
products or service to attract
investors. You are looking for
an investor. You would display
in public your products and
services to gain now investor in
the industry.
(2) Consumer Show – you are
displaying your products, or
your services directed to your
user or your customer.
Both of them displays products and
services in the public. The different is
to whom are they displaying the
product.
Tourism Attraction
- Areas continuously being
developed by the government and
funded by the investors:
Two Major Classification:
(1) Purposes built and man made
(2) Natural Attractions
o It is continuously being
developed but that is based
on the changing demands
of tourist.
Types of Travelers
1. Business Traveler – main purpose
is to work. Regardless of its local or
international.
2. Leisure Traveler – main purpose is
relaxation. To get away from the
stress.
3. International Traveler – if you are
going abroad or traveling to other
countries, regardless of your
purpose.
OPERATIONS
01. Airline Computer Reservation
System
- Information reservation and ticket
and schedule of flights.
- Airlines only.
02. Global Distribution System
- They computerized network
system that operates one company
that enables transaction between
service provider such as hotel, cars
rental, company, travel agency.
03. Familiarization tour
- This is a tour that host travel
destination, so that professional
will be familiarize in the products
and services that can help to
promotes destinations.
04. Hotel Brochures and Property’s
Website
- Other company hotel or destination
they can add it to their brochure to
promote to other people to get
customers and guest.
05. Strategic Alliance Website
- Partnership between companies or
businessman.
Tour Guides
- Takes care of the guest by
physically accompanying them and
ensuring all facilities and service
are paid/signed.
- Expected also to talk about the
destination and has broad
knowledge to a particular
destination.
THE HOSPITALITY INDUSTRY
- It’s about for the lodging sector and
everything comes including food
and beverages services such as
restaurants.
Characteristics of the Hospitality
Industry
1. Hospitality business are open 365
days a year and 24 hours a day.
-
2. Depends heavily on shift works
- shifting meaning to say one have to
work in the morning and one have
to work in the evening.
Graveyard shift – usually it would
last or start from 10 pm to 6 am.
3. It produce guest satisfaction that
is different from other business
sector
- Because we are more on firsthand,
we will resolve the issue we will
respond to the needs of our
customers/guest firsthand and
present the product to them
4. Products are intangible and
perishable
- “Intangible” – you can’t touch it
and you can’t consume it because
we are more on experience you
need to be there physically and
purchase immediately.
- “Perishable” it expiries easily, or it
spoils in time not only in the food.
Scope of the Hospitality Industry
1. Lodging Segment
2. Food and Beverage Segment
3. Entertainment and Recreation
4. Travel and Tourism
Transportation Sector
❖ Air Transport
❖ Water Transport
❖ Land Transport
Transportation starts with (1st) human
using their feet. Then eventually
evolve with the (2nd) use of animals to
carry their things. Then evolve with
(3rd) boat but still need a manpower. It
evolves with (4th) train but still small
that needs the use of charcoal. Then the
(5th) small boat improves to machinery
boat. Transportation is still improving,
they make (6th) simple cars. Then
transportation continuing to improve,
(7th) the train use machinery, the space
is widened, and beautiful. Then it
evolves with (8th) aircrafts. Lastly,
small cards improve to cars we have
today.
The Transportation Sector
- Transportation system is one of the
components of tourism.
- Transportation refers to the moving
not just people but also things such
as cargo.
- Aside from airlines, other
transportation providers are motor
coach operators, railroads, ferry
services, car rental companies, and
possible even the cruise industry.
- They can book tickets around late
evening and morning.
AIR TRANSPORTATION
- This is the method by which
passengers, mails, and cargos are
conveyed by air.
- Fastest way to reach destination
both domestic and international.
- Most airlines have bookings,
reservations, and tickets.
- The passengers can choose their
schedules and purchase tickers via
internet.
Air Transportation Can Be Classified
Into 2:
(1) Civil Aviation Sector
- Provides airfreight services directly
to the public.
Aviation – broad term
- The industry that builds and fly the
aircraft.
Layman’s term
(1) Civil – Public
(2) Military – private for military,
airfare, helicopter.
(2) Civil Aerospace Sector
- manufacturer and maintenance of
aircraft system, as well as the
aviation specific ground
equipment.
Conventions That Define Air
Transportation
1. Chicago Convention in 1944
- ICAO was established.
- Freedom of the air was also
discussed.
ICAO – International Civil Aviation
Organization
Freedoms of the air - set
Commercial Aviation Rights
- Granting airlines to enter the
aerospace.
1. The right to enter the country
air space to drop off passengers
or pick up.
2. Allowed to enter the country
airspace for mechanical issues.
2. Warsaw Convention
- Define the liability of the carrier in
case of loss, damage, or injury.
- Procedures for the claims and
restitution.
- Provides format for requirements
and documents.
- Rules and regulations to follow.
Trade Associations
1. International Air Transportation
Association (IATA)
- Association of world airline.
- Help to formulate industry policies
on critical aviation issues.
2. Civil Air Navigation Services
Organization (CANSO)
- Represents the interest of Air
Navigation Service Providers
worldwide.
- The purpose is to create a value of
voice about their air traffic
management.
PH Agencies
1. Civil Aviation Authority of The
Philippines (CAAP)
- Rules and regulations for
registration and enforcement of
laws.
2. Civil Aeronautics Board (CAB)
- Regulate the economic aspects
of air transportation and
attached agency of DOTC.
- DOTC – Department of
of Transportation and
Communication.
3. Manila International Airport
Authority (NAIA)
- Safe, efficient, reliable service
for NAIA
4. Mactan Cebu International
Airport Authority (MCIAA)
- Safe, efficient, reliable service
for Mactan Cebu International
Airport.
5. Philippine Aerospace
Development Corporation
(PADC)
- Engage in design,
manufacturing maintenance
repair and modification for
passengers and cargo.
Airport
- A tract of land where aircraft
can take off and land, usually
equip with hard-surfaced
landing strips, control tower,
hangars, maintenance and
fueling facilities and
accommodation for passengers.
Airport – a place where aircrafts - Used for general aviation
land purposes like doing private jets,
medical flights and like that.
Airline – it is the company (ex.
NAIA)
Gateway Three Airport
Aircraft – airplanes
Letter
- Narrow Body Jet – has one aisle Codes
for domestic travel. Manila MNL Ninoy
- Wide Body Jet – 2 or 3 or more Aquino
aisle for international travel. International
Airport
Pampanga CRK Clark
Largest Airport – King Fahd International
International Airport Kingdom, Airport
Saudi Arabi) (Diosdado
Macapagal)
Best Airport – Hamad’s Cebu CEB Mactan Cebu
International Airport, Doha, Qatar. International
Configuration – sitting Airport
arrangement. Davao DVO Francisco
Bangoy
Bulkhead – wall that separate a International
class from another. Airport
Cockpit – Controller of the aircraft.
Hangars – parking WATER TRANSPORTATION
- Cheapest and oldest mode of
transportation
3 Classification - It has the largest carrying
1. Economy Class capacity and is most suitable for
2. Business Class carrying bulky goods over long
3. First Class distance.
- Two Major roles in tourism and
travel:
Classification Of Airports o Ferrying – public side
1. International Airport o Cruising – for leisure and
- Capable of handling relaxation
international flights. - It is used for discovering
2. Principle or Domestic Airport location before
- Serves domestic flights of the - It becomes popular because of
country. the movie “Titanic” due to
3. Community Airport curiosity of people and
 amenities/accommodation of (3) Stateroom Space – is the
the ship. nautical term for cabin on a
ship.
Royal Caribbean International (7 Public Space on Ship
of their cruise ship are part of the
✓ Receptionist Area
top 10 largest cruise ship)
- Lobby like area where the
1. Symphony of the Seas purser’s office is located.
2. Harmony of the Seas ✓ Dining Room
3. Allure of the Seas - One of many attractions of
4. Oasis of the Seas cruise.
5. Spectrum of the Seas ✓ Alternative Dining Areas
6. Ovation of the Seas - Outdoor dining (al fresco) and
7. Quantum of the Seas indoor dining (Lido or café)
✓ Showroom
- Where entertainment takes
Classification Of Cruise Ship place.
✓ Pool area
Gross Register Tonnage (GRT) – - Has a retractable glass skylight
measurement of the volume of called Magro Dome.
enclosed public space on ship. ✓ Health Club
Cruise Ships Can Carry more than - Area that provides
5k. opportunities for guest to
exercise.
✓ Children’s Area
- These facilities are for children.
✓ The Gift Shop
- Generally, one of the lower
decks, where passengers can go
receive treatment for minor
injuries.
✓ Movie Theater
Ship Facilities - Can be used to display news,
Space on ship can be divided into sporting, events, poolside
three types: activities, concert, and movies.
✓ Photo Gallery
(1) Private Space – includes cabins - Photos taken are displayed.
and dining areas of the crew, ✓ Art Auction Gallery
bridge (control system), galley - The exhibits painting and other
(kitchen), etc. for crew members fine arts.
only. ✓ Casino
(2) Public Space – these are where ✓ Internet Café
passengers mingle.
Floatels – Floating Hotels
Most important time is dinner
because you can meet the captain.
Three Types of Staterooms
1. Outside Stateroom
- Ocean view side
2. Inside Stateroom
- Least expensive type of
accommodation
3. Suite
- Most expensive accommodation
on ship
Cuisine Line Operators
Sailing Operation:
1. Captain – has the final authority
on the ship.
2. Deputy Chef – second in
command.
3. Chief Engineer – oversees
overall mechanical equipment.
4. Chief Medical Officer – attends
to the health of the passengers.
5. Chief Radio or Communication
Officer – oversees all shipboard
communication systems.
Hotel Operations
1. Hotel Manager/Director – (PPA)
oversees the operation on board.
2. Purser – administer day-to-day
affairs.
3. Shore Excursion
Manager/Concierge – in charge
in booking port-based packages.
4. Cruise Director – coordinates all
entertainment. Serves as the link
between the passengers and
crews.
5. Executive chef – controls the
preparation and serving of food.
6. Head Housekeeping/Chief
Steward – manage all
staterooms and shipboard
cleaning.
7. Food and Beverage Manager –
oversees the serving of meals
and beverages.
International Organization
(1) International Maritime
Organization (IMO)
- governing the body for
maritime industry.
(2) Cruise Line International
Association (CLIA)
- the world largest cruise ship
industry trade association.
Maritime Agencies in the PH
1. Maritime Industry Authority
(MARINA)
- It integrates the development,
promotion, and regulation of the
maritime industry in the
country.
2. Philippine Coast Guard (PCG)
- They conduct maritime security
operations and enforcing all
applicable laws within the PH
waters.
3. Philippine Ports Authority
- Handles the developments of
seaports in the country.
4. Cebu Ports Authority (CPA)
- Administer all ports located in
CEBU.
LAND TRANSPORTATION Land Transportation Agencies In
SERVICES PH
Philippines National Railway 1. Toll Regulatory Board (TRB)
(PNR) - Construction, operations, and
maintenance of all toll facilities.
1. Green and Orange Line
2. Office of Transportation Office
- Serves various parts of Luzon.
(OTF)
2. Passenger services: Commuter
- Integration of transport
Express
cooperative programs in public
- Serves commuters in Manila
transport.
metropolitan area as far as
3. Land Transportation Office
laguna.
(LTO)
3. The Bicol Commuter
- Promotes safety and comfort of
- Serves as the commuter in rail
the travelling public with
backbone of Bicol Region.
respect to motor vehicles.
4. Land Transportation
LRT – Light Rail Transit Franchising and Regulatory
Board (LTFRB)
MRT – Manila Metro Rail Transit - Simplification of land
Light Rail Transit Automated transportation industry
System franchising system.

- The main metropolitan rail

system serving the Metro
Manila Area of the Philippines.
- The first Metro system in
Southeast Asian, built earlier
than the Singapore MRT by
three years.
Motor Coaches
Two main players in motor
industry
(1) Victory Liner
- Incorporated in 1953
- One of the biggest players in the
PH passengers transport system.
(2) Philippine Rabbit
- Founded in 1946
- Serves most provinces in the
north.