U X I D E AT I O N

Dr. Will Kurlinkus

R E W R I T E Y O U R D E P A R T M E N T ’ S
D E S C R I P T I O N F O R 2 D I F F E R E N T
T O N E S .

1. Tell me your department

2. Paste the current description

3. Tell me what you believe the goals of that description are

4. Evaluate current description’s tone using the NN/g tone chart

5. Write two newly-toned descriptions (you may use chatgpt to do so)

6. Tell me the new tone as well for each as its rhetorical goals.
SCREEN READERS &
DESIGN

1. Screen readers access apps and website sequentially, so designers have

to think about the order of things on a page as well as not putting
too much on a page.
• Create clear visual hierarchy using headings, bullets, and sections
• Think descriptive rather than creative headings
• Avoiding required hover states if possible
2. Alt Text: Make sure all images have descriptive alt text applied.
Don’t use images as your only source of information or cueing. If
the image is purely decorative, add an empty alt tag to skip.
3. Don’t use color alone to indicate visual cueing/actions (include text
labels and textures)
4. Don’t use sample text inside forms
U X W R I T I N G E VA L UAT I O N : O U
ENGLISH WEBSITE
 W H AT I S
I D E AT I O N ?

• Coming up with ideas

• Based on user understandings
• Divergent thinking
• Avoids critique
• Unique Teams Are Formed:
Skunkworks
• Ideation Techniques:
Brainstorming, storyboarding,
SCAMPER, crazy 8s
W O R S T P O S S I B L E I D E A : H OW T O
R E C RU I T M O R E E N G L I S H M A J O R S
WO R S T I D E A S : H OW TO
S O LV E YO U R D E S I G N
P RO B L E M S. 3 F O R E AC H
PERSON

1. Come up with as many bad

ideas as we can—choose 3.
2. List all the properties of those
terrible ideas.
3. List what makes the worst of
these so very bad.
4. Search for the opposite of the
worst attribute.
H O M E WO R K : 3 C O M P E T I T O R S ’
LINKS