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Csnuner bebaviaur

caliec hue Gtelligoue

Coysaner Behavieur- Beleviaur a t Couunec

Seis ua
diçorfus al pnductsYeedsans
.
tueir

(oiumer eseorel Tgtigjaiouis


he As au d tools
wed to Study cB
CB
Corsamer Deisim alin:
Edernal aucues
Sociocwlhval GviMat
DPoodect D-fuiy
dichibm
Socal cls

Contumer Deicion Maki Pooess

Nad Reagiam.
Prz purchae Ceael 2 Pereephon.
9 leani
Evaluoim Altenmehve ) Pors onatiy
)4tAhdes

Fzferiece

fosf decizion Belaviaur

DTrial
ofahom
Needs arkete do
do wof Creofe needs bup cav
make Cosmers aoane

nLofiatts- Driny force wituin rdt itual tat


the to

Model
Perias teorg
Tensicm ’ ive
Needs, ants
Desire Proccose

Reduhom.

tnate ’ friag. needs or


nuohies.
Acqired ’ leamed fa Restbme to ur
Cultae or Evinnet

Goals:
food
aal Shrucfure:
fee tback

Achon
Gal -foyate Acho atanentl
|atlion

Subes oydiate
Goals

stnaantecisi
Selec hien al Gedli
tuat owumers salect
Rtemaliy' bes ed on to tely. ohojeetves Cri tesa

Enotinal' uotives Cri teia.

Motives-
Arasal
Araual PEE
Aroual

freudian tus
Moih
Smovatie Consuptet' (Rick Tolos)
haft
bo potgndti'h: fok made hy norielers
n oder to posiheon bnoud in lertain peonslih
Chantctershes

human

Brand.

bxitemsnt Soplisteatin
toutor
+nkaleroul
hont tmasjahie
olich the mbividual celects

Clounut pereptin -

be ferceived by he imdirituf
2) Susehon.
) Direual tushold: iluuldittabo too ntal
sublieinal perceptin ’ Too oeak obe Couvelenl ca
,Nute af ctiui

SaMsuaeu'eiv
seluttiy

celeeive Efoue
-’ Selective4tteuhon
femaptol -fute
gaiahn.

(Gzeund
Ls

atojatehi'

stereota.
’ Halo

Poikonig

b prduet is fositivedia selation o ou ohiy

ectmiqus
poeitig
johan.
echi_yer hat buables petetes t
4Qeleoel
boauds.

uoris

Cotgjiol
cusital lordiionhg
Dncor diined
Sfimulus. Uucmdihid
(mut)
laborte
(lalian
Condihomed
Chmulus
(me<ernee) Repehhion
Comdihe

(wetronme)
Rasponde.
Csaliatan)
ure is anMGsiauy Acoiafien bfo to ehiuls

Chwulus
osrmyutal londihoogi

Bplitahian

Unenzpted poihie tesas

fnd leho

Obser vati leonie


fersuauion!
Routes a! persuaçim

Contael ule forfjlual Route.


Cogibinn
ihi
fatenal
uot lifhly
Custrne
Porond
Davids

Aat i becrue tse


Attihude
Aleornú fpredic þoviinn to be lave P

1Behavieur.

AHhde leoie

(riomionend Mod!
Cona ive
Kusledge about

fervie
Keasted Acbon modl:
Soinlalors

pres
fo Cos ul odeli
fecoal
Gonpe liurs,
Traihin
Saunes
Lohivs

Clouge the
2 Add

Aececiae
oim aV Cortain
Vle statsficl oud lale
)
atfibte
atfibde towonde a otas sodaet

to Undersavd hovo
Vzd
to

result o theirclolce
-’41hibute positive
Tesuet fo a e s

Commniahn t

udia Reccier
Enco des

urfo Comunicaton: -
eic foanenAs
7reale a foiie alude
deoti vate he loe wher to
lommu nicahn

Cocial edia
CB

ofion , their opinins fto


laen oill ak eir
Considuretim

b bediblih
Targetee edia
Social we dia
-Reeio Datemet

kuomoeiugidete ads.
(

clange
duet? byy people
to qiotvte ad the bid bL
e? thede atfi the
Keuceuber
?ad the feople Do b
ltitan? teudeg the reacleadyotisfug
{au
Ad; /EkketiveHus Cualuahir
Dicigtoy

hous olere te Qunsumig has to Seleet bl


fttamaie
becisiot mabing.

(D Econic notels
bcividuals are 9akmal, th bose

Ls Too Jdealisic
(2) Pascive hodl

ndividual

9ndividuals tatye Gufomasot.


L diui duall make 'not tae best dec'gia, buttdediion

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